open innovation: viking fotball (in norwegian)
DESCRIPTION
Presentation from a talk at Viking Fotball on "Open Innovation: Network, openness and new ideas.TRANSCRIPT
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Viking fotball
Speed-dating 30. November 2011
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Åpen innovasjon
Nettverk, åpenhet og nye idèer
Christian RangenHøyskolelektor, Handelshøyskolen BIPartner, Engage // Innovate Twitter: @engageinnovate Blog: http://wp.me/1BUWtE: [email protected] M. +4792415949
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‘’Kontoret’’
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Cambria
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‘’...make babies...’’- Brasils Ambassadør til Danmark
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Åpen innovasjon
Nettverk, åpenhet og nye idèer
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“We know from our history that while promotions may win quarters,
innovation wins decades.”
Bob M.CEO, President
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I gamle dager.....
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Men så skjedde dette...
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Og dette...
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Antall ansatte designere, ingeniører og programmerer:
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7
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Etter tre uker...
...antall brukere som hadde hacket softwaren...
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1000+
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Og dette...
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http://www.youtube.com/watch?v=Sv5iEK-IEzw
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Og dette...
Don’t Fuck With Our Brand!!
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Og dette...
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En annen måte å gjøre det på?
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Ambassadører...
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Starten på Legos Åpen Innovasjonsreise
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Og dette...
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Og dette...
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‘’Lukket innovasjon’’
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‘’Åpen innovasjon’’
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Og dette...
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Og dette...
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Og dette...
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Og dette...
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Og dette...
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R.I.P
2007
R.I.P
Proudly Found
Elsewhere!
Et nytt perspektiv på FoU
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Og dette...
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“We know from our history that while promotions may win quarters,
innovation wins decades.”
Bob M.CEO, President
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“..we made it our goal to acquire 50 percent of our innovations outside the company.
Half of our new products would come from our own labs, and half would
come through them.”
- A.G. Lafley, CEO
2006
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Mer enn 50% av produktenesom lanseres i dag kommer utenfra…
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Og dette...
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Og dette...
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Og dette...
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Hva kan du gjøre?
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Kapasitet i fibernettverket
Hvilke tjenester kan utvikles for Norges raskeste fibernettverk?
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1. Invitere ‘’verden’’
2. Konkurranse på UiS
3. Konkurranse i Norge, i samarbeid med Stavanger Venture og jobbtilbud til vinnerne.
4. Partnerskap med GoogleTV
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Hvordan skape verdens beste sportsopplevelse?
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1. Partnerskap med coach team fra NFL
2. Innovasjonskonkurranse til publikum, fans i Norge, ansett vinnerne
3. Partnerskap med Disney
4. greatideas.viking-fk.no(Sosiale medier.....)
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Innen 2014 skal 50 % av ‘ny business’komme utenfra Magnar Eikeland
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1. Partnerskap Viju
2. Søke partnere i Emerging markets
3. Engasjere 100.000 studenter i verdens største business case konkurranse
4. Samarbeid med UiS på ergonomi og teknologi på jobben
5. Samarbeid med Altibox om nye teknologier i hjemmet
6. Kjøre Åpne innovasjons konkurranser via sosiale medier
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‘’Dull or piffling problems yielddull or piffling answers’’
- Sir Peter Medawar
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Still store, modige spørsmål
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Tør å inviter inn andre
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Successful Open Innovators Have a Proven Toolkit for Strategy Through Execution
NeedsDefinitionClarifying What
You Need to Access Externally
Open Innovation StrategyIdentifying Where and Why
You Will Apply Open Innovation to Your Business
Scouting & Selection
Locating the External Assets / Partners You
Need
Relationship BuildingCreating the
Relationships to Access the Needed Assets / Partners
Partner & Ecosystem ManagementManaging the Portfolio of Relationships / Partners Required to Realize Your Open Innovation Strategy
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Bruk dagen i dag...
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Nettverk....
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Og grunnlag for åpen innovasjon i praksis.
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Christian RangenHøyskolelektor, Handelshøyskolen BIPartner, Engage // Innovate Twitter: @engageinnovate Blog: http://wp.me/1BUWtE: [email protected] M. +4792415949
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