open innovation für politik und verwaltung · source: clayton christensen, world economic forum,...

© 2014 HYVE AG

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Vaduz, 27.11.2014

Dr. Maximilian Rapp

Open Innovation für Politik und Verwaltung

© 2014 HYVE AG

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Napoleon

1869 Napoleon sought for a substitute of butter for his

military forces and the lower classes of society.

As part of a competition a precursor of today's

margarine was invented.

A reward was not paid. Napoleon died before

margarine was brought to market.

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HYVE – the innovation company

Innovation Thinking

HYVE Innovation

Research

HYVE Innovation

Community

HYVE Innovation

Design

Consumer Insights /

New Market

Research

Community & Idea

Management Solutions

incl. Software

Industrial Design /

Engineering

.

HYVE Research

Labs

Open Innovation

Science and

Publications

HYVE GROUP

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Food & Appliances FMCG & Lifestyle Outdoor & Sport

Media & Telecommunication Public Sector Electronics & IT

Automotive & Transportation B2B Healthcare

HYVE – the innovation company

Innovation leaders and seekers trust in HYVE

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HYVE Science Labs – Thought Leadership

Integrating scientific research and business practice

http://www.mit.edu/site/aboutsite.html

http://portal.mytum.de/

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Why care about innovation?

The Best more often pursue first to market innovation strategies…

The Best The Rest

First to Market

Percent

SOURCE: PDMA 2014, n = 453

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

Fast Follower Niche Strategy Reactive

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Pay off even increases…

…when innovating with a customer-oriented heart

Relative ROI Relative ROS

Internally driven

Preserver

Relative financial

performance

Proactive,

customer-oriented innovator

Cross-industry survey of marketing und R&D managers (Stock/Zacharias 2010)

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How to innovate…

…various approaches may yield differing outcomes

Reducing costs – potentially triggering price wars

Source: Clayton Christensen, World Economic Forum, 2013

Efficiency innovations Creating zero-sum games

within markets

Incremental innovations Creating growth and new

markets

Radical / disruptive

innovations

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Why aiming high…

…when radically innovating comes with costs and uncertainty?

incremental

Radical / disruptive

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Reinventing industries: Hotels, Finance, Driving –

- innovative disruption is the new normal

Financial Industry Hotel/Lodging

bitcoin, Zopa, Umpqua,

community owned banks,

Crowdfunding etc.

Airbnb, couch serving,

Gloveler.de, 9flats.com,

Wimdu.de etc.

Education

iVersity, coursea, Khan

academy, MIT media Labs etc.

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Traditional innovation approach…

…is theoretically based on Schumpeter

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In daily business…

…where do you find innovation ideas?

SOURCE: Advanced Innovation, 2003

0

1

2

3

4

5

6

Relevance of Sources of Innovation (7 point scale)

Mainly

external

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Opening up the innovation funnel…

…results in customer-oriented, open and collaborative innovation

Traditional Innovation Process Open / Network Innovation

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Introduction Open Innovation

Definition

Open Innovation…

means to open up the innovation process

makes the user knowledge and the creativity of

the customers and consumers useful for the

organization

due to the continuous and the earliest possible

integration of the users the innovation success

is assured

creates competitive advantages

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www.poettinger-innovation.at

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network discuss

articulate their needs

generate knowledge

rate products

design products

analyze products

recommend products

market products

create celebrities

collect donations

get involved & support each other

protest

Discussion Boards

Wikis Consumer platforms

User / Open Innovation

…users create valuable informations and content

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Habemus

Papam…

Costs of identifying external ideas dramatically decreased

Times have changed

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Which consequences

might this change have for

the public sector?

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Obama for America

Apps im US-Präsidentenwahlkampf

Mitt’s VP

Whoever is willing to go door to door to

campaign for the president, gets access to

information from Obama´s central database:

name, age, sex, political preference of

neighborhood voters

User knows before anyone else who is chosen

by Romney as vice presidential candidate.

Whoever signs up for the candidate´s central

database gets regular PR-mails and calls for

donations

“Social Media Makes the President” (Internetevolution 22.08.2012)

Apps in the US presidential election

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“Curators of Sweden”

63.000 FOLLOWERS

120 INVOLVED COUNTRIES

553% TWEET RESPONSE RATE

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Facebook: Stammtisch 2.0? The “facebook politicians“

Expansion of

awareness

Increasing

sympathy

Use of innovative

channels

Talk to younger

target groups

Viral distribution

DO: Content for

viral distribution

DON´T: Share your

will to share

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But is the one way

communication of

existing Social media

tools really enough?

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What is Open Innovation in the public sector?

This phenomenon describes the active Integration of Citizens, Party-members, public officials as well as experts in the

processes of politics and administration. Through interactive collaboration, new ideas are created, valuable

conversations lead, existing knowledge linked and new target Audiences reached.

Description:

Transparency: Information about current data and

methods

Participation: The population should be actively

involved in the decision-making-process and

discussion

Collaboration: State and population should work

together on solutions to current issues

Goals:

Transparency of government and administration

Integration of the population into politics

Broaden horizons

Working together

Innovative solutions

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1) Citizen Ideation and Innovation

Engaging citizens in public innovation and ideation processes

Solving focused problems through idea/innovation competitions

Enhancing quality for the common good

2) Collaborative Administration

Effective Civil Service. Public Value Creation and Collaboration in

administrative tasks

Enhancing speed and responsiveness, competence, costs and

quality

Public Service Innovation

3) Collaborative Democracy

Mass Participation in policy-making-processes

Involvement in political agenda or city planning, execution, and

appraisal

Enhancing democratic constitution, transparency, political

representation and confidence

Reducing failure of policy

Framework for Open Government

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Information and participation platform

Generation, evaluation and discussion of

submitted ideas and concepts

Finding personal and financial support to

realize projects (Crowdfunding)

Workshops, sessions for citizen integration

Next-Hamburg lounge for information

RESULTS (16.10.2014)

• Platform for the visions of the future Hamburg

Building the city together with all involved

stakeholders (urban planers, architects, civil

society, etc.)

Citizen becoming micro- project developer

GOALS

APPROACH

• 700 collected proposals

• 300 ideas summarized in the „Bürgervisionen“

• 30 Projects are affecting the city development

Next Hamburg http://www.nexthamburg.de

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• different urban trends are discussed through the

participation platform

• Generation and discussion of ideas

• Experts in urbanism, architecture and planning

review contributions

• Results will be collected by curators

• added to proposals for a formal urban renovation

RESULTS (16.10.2014)

GOALS

APPROACH

MIC Bogotá. My ideal city Miciuidadideal.com

• Submitted ideas: 4.701

• Discussed issues: 5

• Redevelop the city due to a global discussion

• Civil participation to beautify the city

• Idea suggestions regarding different subjects

• Implementing best ideas due to architects and

experts

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quality





appraisal





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• Information tools

• Participation in the community:

- Reporting a problem of a district

- View other reports and problem solutions

• Locating the problem on the map by the

society

RESULTS (16.10.2014)

• Platform to report, view and discuss local

problems in England

• Issues: Street cleaning, Potholes, Abandoned

vehicles, Dog Fouling

GOALS

APPROACH

FixMyStreet https://www.fixmystreet.com/

• Reports in the past month: 4.048

• Updates on reports: 519.156

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“Participatory Budget BW” – The City of Bad Wörishofen

Integrate citizens

Create awareness

Ideas and impulses

Realize project ideas/suggestions in the

City of Bad Wörishofen

Collaboratively discuss infrastructural

topics

Interactive questionnaire

High usability and simple processes

A standard software solution with

individual design

AIMS

APPROACH RESULTS

260 Active members

130 Ideas / suggestions

485 Evaluations

505 Discussion contributions

3 Ideas realized

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“Participatory Budget BW” – The City of Bad Wörishofen

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Nacka City 2030 as a respond to the rapid

development and public growth

Creating a new city for approximately 14.000

housings

Creating an open interface and provide greater

accessibility to the urban development

Find suitable methodology and technical support to

drive the development of an open innovation process

Integrating the internal responsible people as well as

the public to processes of Nacka Kommun

Workshop to provide an understanding of the

approach, methods and possibilities of open

innovation in Nacka City

Open innovation platform to improve the

communication and administration between all internal

responsible of Nacka City

Creating a community to generate ideas and

possibilities of the future of Nacka City

Initiating a future open government platform for

external ideas of the citizens and the public

„Nacka Kommun“

Open Innovation in urban development

AIM

APPROACH RESULTS (26.11.2014)

05.11.2014: successful workshop in Nacka with the

responsible of Nacka City

Since November: internal open innovation platform for

the responsible to discuss and generate ideas for

Nacka City

26.11.2014: total ideas: 5

participants: 26

comments: 8

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• Integrate the society due to information tools,

workshops, district walks

• Participation platform and idea pool

• Generate new ideas by the community

• Feedback due to experts

• Implementation of own projects

RESULTS (16.10.2014)

• Question:

How can lightening beautify the city and make the

citizens feel more secure and comfortable?

• In dialogue with the citizens and the

community members (Organizations,

employees, etc.)

GOALS

APPROACH

Light a Lamp in Malmö http://stud.epsilon.slu.se/2212/1/romih_e_110131.pdf

• People addressed: 150.000

• People participated: 6.000

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“Innosite”

by DAC (Danish Architecture Centre)

Promoting innovation within the building

sector

Networking of experts, architects,

designers, engineers and citizen

Integration of knowledge and experience

from the citizen and users

Identification of international best

practices

5-year multi-contest platform (online

since November 2011)

Evaluation and discussion of submitted

ideas and concepts

Upload of videos, photos and other files

Carefully developed incentive system

GOALS

APPROACH RESULTS (23.04.2014)

3.144 Active Participants

1.980 Ideas/Concepts

950.000+Visitors from 108 Countries

3.957 Comments

21 Contests

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“Innosite”

by DAC - Design submissions of the current contest “Mind the Gap”

15 Ideas

Online since 30 days

50.000DKK Prize Money

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“Innosite”

by DAC - Winner of the Contest “Accessible Everyday”

6 Jury Members

50.000DKK Prize Money

46 Ideas

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“Supermarkt ohne Grenzen” by ASPIAG Service Srl.

Architectural designs for a planned

Supermarket in South Tyrol

Trends in materials, shapes, interior- and

exterior- design

Positioning Despar as an innovative and

customer-oriented company

Creating viral buzz

Bilingual design competition

Free designs by Designers, Architects

and Engineers

Configured designs by Consumers and

Fans of the brand

Submitting phase of 7 weeks

Voting phase of 3 weeks

GOALS

APPROACH RESULTS

83.097 Visitors

10.008 Discussion contributions

8.882 Ratings

1.784 Members

342 Designs

8 min Average amount of time spent

on site by users

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• Integrated platform to discuss the future of the

party program of ÖVP

Offer: open 2-way conversation

Public ideawall for citizens to discuss the

development of the future party program of the

ÖVP

Integration of the citizens through to generate

suggestions, ideas, feedback and eventsTwo

phase program to integrate and implement the

public suggestions into the party program

1. Phase: generation of public discussions along

tree different fields on the platform

(Partei- program, -structures, -people)

2. Phase: integration of the public ideas into to

program through to voting's of the party

members

„Evolution ÖVP“ (Wall of Ideas)

by Austrian People‘s Party (ÖVP)

OBJECTIVES

APPROACH SUCCESS (27.11.14)

Member: 3.500

Submitted Ideas: 2.000

Events: 127

Positive feedback of party members and

the public

open innovation für politik und verwaltung · source: clayton christensen, world economic forum,...

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