open imu - film case studies

D Y N A M I C S M A R T D I S T R I B U T E D L O C A L S O C I A L

OPEN IMU™ - FILM CASE STUDY

THIS IS OPEN LIMITED

FOX HOME ENTERTAINMENT FAMILY GUY SEASON 9 DVD OBJECTIVE

Promote the release of Family Guy Series 9 DVD and drive sales

SOLUTION

A dynamic content channel distributed through paid and owned

media, delivering video & photo galleries and another media

first to stimulate viral sharing

RESULTS

Average interaction rate: 25%

Average interaction time: 5 mins

Share completion: more than 15%

FEATURES

Countdown to DVD release

Video & Photo Gallery & Box set description

Media first! A viral/share mechanic was integrated. Upon

playing a video clip, after 10 seconds the video pauses and

prompts the user to add to Facebook to compete the view!

This document contains privileged & confidential information and may not be distributed or redistributed to any party without consent.. Open IMU™, Intelligent Media Unit™, Intelligent Media™ & Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited.

Copyright © 2012 This Is Open Limited. All rights reserved.


3

FOX HOME ENTERTAINMENT FAMILY GUY SEASON 9 DVD

PRE LOADER DYNAMIC PRE ROLL DEFAULT HOME SCREEN – GB LANGUAGE MEDIA PLAYER – TRAILER 1

MEDIA PLAYER – SOCAL TOOLS MEDIA PLAYER – CONTENT CAROUSEL MEDIA PLAYER – FILTER CONTENT MEDIA PLAYER – SOCIAL MECHANIC

300 x 250 not to scale. Selected screens only




FOX HOME ENTERTAINMENT BOX SETS PROPOSAL OBJECTIVE

Promote Fox HE DVD Box Sets and drive sales.

SOLUTION


media, delivering contextual content by Film and TV genre

FEATURES

Multiple Open IMU dynamic home screens – defined by content

genre


Social feeds

Mobile application

Media first! Add to wish list /viral mechanic. Users are prompted

to Add a Box Set to their personal Wish List and share to

Facebook…..a gentle nudge alerting their friends what they

want for Christmas!




FOX HOME ENTERTAINMENT BOX SETS PROPOSAL



Fox HE DVD Box Sets “I want this for Christmas!”….. CREATE YOUR OWN WISH LIST HERE


6

FOX HOME ENTERTAINMENT BOX SETS PROPOSAL

PRE LOADER DYNAMIC PRE ROLL HOME SCREEN – FILM BOX SETS HOME SCREEN – TV BOX SETS

MEDIA PLAYER – FILTER CONTENT MEDIA PLAYER – ADD TO WISH LIST MEDIA PLAYER – CONTENT CAROUSEL MEDIA PLAYER – SOCIAL MECHANIC





FOX HOME ENTERTAINMENT RISE OF THE APES PROPOSAL OBJECTIVE

Promote the release of Rise of the Apes DVD and drive sales

SOLUTION


media, delivering video & photo galleries and Live stream

FEATURES

Countdown to DVD release


Click to Buy or Add to basket (3rd party retailer integration)

Multiple languages

Live stream




8

FOX HOME ENTERTAINMENT RISE OF THE APES PROPOSAL

DYNAMIC PRE ROLL 1 DYNAMIC PRE ROLL 2 DEFAULT HOME SCREEN – GB LANGUAGE HOME SCREEN – LIVE STREAM

MEDIA PLAYER – SOFT SUBTITLES MEDIA PLAYER – CHOOSE LANGUAGE MEDIA PLAYER – CONTENT CAROUSEL MEDIA PLAYER – LIVE STREAM





OPEN IMU™ INTELLIGENT MEDIA UNIT™

World’s best display advertising technology…. invented by This Is Open

TRANSFORMS STATIC ADS INTO INTELLIGENT CONTENT CHANNELS

Delivers the right content directly to people - through ad space & digital media

Guaranteed to create & maintain ongoing brand conversation and engagement

Simply put … this is ….

QUIETLY REDEFINING AD SPACE

9




OPEN IMU™ WHAT MAKES IT SO EFFECTIVE?

•  Turns ads into intelligent content channels

•  Delivers content directly to users – not users to content

•  Industry leading interaction rates & engagement times – 300% & 600% higher than the industry average

•  Does not disrupt the user experience: no unnecessary click-through, no auto-expand, no auto-play and no distracting animation

•  Dynamic content and functionality localisation – deliver different content to different places – simultaneously – from 1 creative

•  Traffic creative once & optimise one or all instances on the fly

•  Create an on going brand conversation by driving continued user engagement across paid, owned and earned media

•  No technical integration required – no file size limitations

•  Leverage existing web assets and add any web functionality

•  Tested & approved by all major publishers – runs in standard, non-rich media, MPU placement

•  Real-time metrics that matter – customised to your campaign KPIs/requirements

•  Transparency on Impressions vs. Open IMU Views

•  Re-messaging re-invented – triggered by Open IMU engagement

10




11

MEDIA

PARTNER 1

MEDIA

PARTNER 2

MEDIA

PARTNER 3

MEDIA

PARTNER 4

MEDIA

PARTNER 5

MEDIA

PARTNER 6

VIDEO

AUDIO

MARKETS

Open IMU™ - ORIGINS

?

1

2

3

X

Deliver the right content – to the right place – at the right time…

Deliver different content to different placements & markets – simultaneously – FROM 1 CREATIVE

Optimise the content experience in real-time

\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/

PHOTOS

OPEN IMU™ INTELLIGENT CONTENT DELIVERY FROM 1 CREATIVE



SCRIPT/APPS

TEXT

Asset Management System Global Edge Cache


OPEN IMU™ STANDARD MODULES / FUNCTIONALITY

12

•  Customised skin according to brand guidelines

•  Dynamic pre roll on loading

•  4 cell home screen

•  Open IMU™ dynamic media player:

–  Video/Photos/Text (Up to 10 videos and 30 photos)

- additional bundles available.

–  Media carousel module

–  Sort/filter component

–  Next video / replay / CTA / push to owned media / incentivise sharing

–  Integrated social media tools

•  Universal content sharing/distribution

•  Facebook Like and Twitter Follow

•  Social Media tools

•  Twitter/Facebook/ RSS feed module

•  Tiled content view

•  Dynamic external hyperlinks

•  Full screen module

•  Custom tracking

•  Embed code for owned media placements, e.g. Facebook and Brand

Website(s)

•  Ongoing content management and campaign optimisation

•  4TB global data allowance per month

•  24/7 monitoring

•  Full reporting

•  End of campaign analysis

•  Unlimited Bolts Ons – tailored to campaign KPIs

300 X 250 not to scale. Selected screens only




OPEN IMU™ DYNAMIC FUNCTIONALITY BOLT-ONS

13

Social distribution incentives, e.g. share to unlock content, enter competition etc.

Owned media instances, e.g. Facebook pages, you tube channels, websites etc.

Additional content packages – videos x 5 bundles / photos x 10 bundles

Additional data packages – GB / TB bundles

Video integration – you tube / vimeo etc.

Soft sub-titling – multi languages

Multiple languages – user interface / content meta data

Live video streaming

Live event participation apps, e.g. user scoring during surfing comp. live stream

Live data visualisations, e.g. live telemetry, GPS track position

Event countdown

Reminders / Alerts – SMS

Calendar events – iCal, Google calendar, outlook

Data capture – email / telephone number etc.

Coupon / PDF – print, download

Registration / sign up / client’s CRM integration

Competitions

Polls

Maps

Domain sensitive content – multiple / simultaneous content views

Multiple content views – time stamped

Custom SWF integration, e.g. games, 3d engines

User upload / download content – videos / photos / articles / audio /

coupons

User content ratings

Product linking (Plinking) – dynamic product linking to video time lines

Interactive video hot spots

Payment / subscription gateway

Full screen – alternate view

Auto full screen on interaction

Custom formats and sizes

Additional CMS training

Custom event tracking

Post click tracking – beacon / spotlight tracking

Mobile / Tablet apps hand off – iOS, Android, Win 7/8

QR Codes

DR / Re messaging Open IMU™




OPEN IMU™ 1 CREATIVE DELIVERING BRAND AND PERFORMANCE KPIs

14

User re messaging trigger by Open IMU™ BRAND display media

engagement. Defined ENGAGEMENT parameters set in Open IMU™ BRAND

display media. User interaction across engagement parameters triggers

Open IMU™ DR Performance display media

Users re messaged with contextual CONTENT & CALL TO ACTION

Defined by previous Open IMU™ BRAND display media interaction





15

•  Fulfill Performance KPIs inside Open IMU™

•  Register

•  Download brochure/article

•  Locate a dealer

•  Book a test drive

•  Add reminder to calendar

•  No disruption to the user journey





16

•  Re messaging users who fulfill engagement

criteria with Performance led call to action:

•  Register

•  Download brochure/article

•  Buy / Add to basket

•  Time sensitive special offers

•  Add reminder to calendar

•  No disruption to the user journey




CONTACT DETAILS

This document contains privileged and confidential information and may not be distributed or redistributed to any party without consent.. Open IMU™, Intelligent Media Unit™, Intelligent Media™ and Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited.

Copyright © 2012 This Is Open Limited. All rights reserved. Miomni® is a registered trademark of Miomni Ltd.

PAUL MARAVIGLIA

COMMERCIAL DIRECTOR

[email protected]

M +44 7919 397 740

T +44 20 7025 1323

JOSHUA REX

MANAGING DIRECTOR

[email protected]

M +44 7879 486 672

T +44 20 7025 1321


57 POLAND STREET

SOHO, LONDON

W1F 7NW

+44 20 7025 1320

open imu - film case studies

Entertainment & Humor

open limitedthis document

intelligent media unit

registered trademarks

fox home entertainment

dvd box sets

ad space

apes dvd

contextual content