Newsletter

PROPERTY OF THE MONTH

44 Penneys Hill Road, HackhamAUCTION ON SUN 27 APRIL, 11:30am

opendoorrealestate.com.au

Welcome to another edition of our Open Door Real Es-tate Newsletter.

With Easter and Anzac Day long weekend this month falling back to back, a lot of my clients are asking me if April this year is a good time to go on the market...

Now for those of you who had the foresight you would have already got the three weekdays off in between and taken advantage of a ten day break! But buyers seem to be pretty focused on securing property right now and appear not to be too distracted by the timing.

However, the Easter long weekend is in nearly every circumstance a very quiet time to be opening property for inspection. Most people are catching up on family celebrations or head off to a weekend getaway in their favourite holiday location. While this is not conducive to positive real estate inspection numbers in the sub-urbs, it is often extremely beneficial to anyone selling in these holiday locations...

I have often capitalised on weekends such as these to

sell rural and coastal properties, taking advantage of the in-fluxed numbers of people flooding into these towns, giving them plenty of opportunity to fall in love with that particular property.

Because let’s face it, if you are already holidaying there, you obviously love the area and before long, the romantic idea of having your own place there sounds pretty nice. Next, you are walking through a home, after casually passing by an open for inspection board on that cute little cottage. And before you realise what’s happening, you’re driving back to the city with a signed contract for your new `home away from home’, dreaming about the pure lifestyle and memories you will be able to provide your children as they grow up...

So if you are away these holidays, listen to that adven-turous spirit inside of you which wants you to have a little more out of life, and casually stroll through that cute little cottage or beach house you keep passing by.

Andrew Biszczak

Director

How Do This Month’s Long Weekends Benefit The Real Estate Market?

IN THIS ISSUE: Market Your Home For Success in 2014

Rental Market Outlook April 2014

Tenancy Disputes: Two steps to resolve complicated situations

Why are photos important for rental properties?

Current Rental Market

Welcome, Gary Turton!

Testimonials

VOL2APR14

PROPERTIES FOR SALE

HACKHAM WEST7 Taranto Court

SEACOMBE HEIGHTS27 Osman Avenue

HACKHAM6 Rio Court

On the rare occasion I will have some clients who believe that their home does not require the full, unique and premium quality marketing presentation that Open Door Real Estate are so well known for.I was recently called out on short notice, ear-ly one Sunday morning for an appraisal of a recently renovated Morphett Vale investment property and started to explain the benefits of our marketing to the client, and why it works so powerfully to quickly sell the homes we have for sale. He took me by surprise almost immedi-ately, proceeding to rant with statements like “my property doesn’t need all that fancy stuff... I just want your standard, basic advertising and if this is what the appraisal is going to be like then I will just leave and come back when you’re finished...” The comical irony of this is that the reason he was able to notice our company, enough to call me out in the first place, was be-cause of the quality of our marketing – and more specifically the results which we create as a di-rect reflection of this unique marketing quality... The property went on the market one week lat-er with another more suitably `standard’ agent, who was able to produce a much more stan-dard, un-emotional and obviously cheaper mar-keting campaign and last I checked, four weeks later, was still not sold and barely exposed to the public in any kind of emotionally engaging way...So, the question is `Does Unique & Emotional, Well Exposed & Positioned, Premium Quality Marketing Make A Difference To The Sales Re-sult Of Your Home...’Well of course the answer is absolutely and most definitely it makes a 100% difference to the results you achieve in your sale. It chang-es not only how many people engage in your property, but also how many groups of buyers walk through your open inspections in the first weekends and also how emotionally attached those buyers are to that particular property. And of course the flow-on effect of that, is how much more buyers are willing to pay to secure that same property before anyone else does...

So the obvious next question is `Are The Extra Dollars Spent On A Premium Quality Marketing Campaign Worth The Money...’Well if we take into account the story above of the client who `didn’t want all that fancy stuff ‘ I would probably safely bet that my marketing intentions for the sale of his empty investment property have probably played on his mind several times since he has been on

the market with the standard advertising and no successful sales result... Your Unique Premium Quality Marketing Cam-paign is an investment into your sale which will not only produce outstanding results if execut-ed perfectly, but also sell your home in record timeframes saving you more money again come settlement day...When considering what is involved in Unique & Premium Quality Marketing you should be look-ing for a few things as an absolute minimum standard to maximise your sale and achieve the Very Best Results In The Market... Firstly the production of Genuine, High Quality Full Walk-

Market Your Home For Success In 2014

SALES

16594 2 5 777 4 2 6 812

for more properties go to www.opendoorrealestate.com.au/for-sale/

$385,000 $398,000$479,000

Through Video Tours where the agent walks through your home and sells the emotional sell-ing points of the entire property and then takes the time to sell the lifestyle of the surrounding area which would draw a potential buyer to that particular suburb. This alone is one of Open Door Real Estate’s most key points of difference and every single home we take to the market will have this finish

produced for the final product as a minimum standard. This is no easy task as in a busy week this one production on a single property can take up to 4-5 hours to finalise professionally for each home.However, the amazing results we achieve in nearly every sale for our clients are testament to the necessity to keep producing this very high quality for our clients every single time... This is just one area Open Door Real Estate’s Exclu-sively Employed Marketing Team are complete-ly different to the rest of the competition in the southern suburbs...

Tenancy Disputes: Two Steps To Help Resolve Complicated Situations

While the market has softened a little following the January/early February peak demand period, the residential market continues to hold solid de-mand for good quality rental proper-ties in the southern area. Properties that seem to be most in demand are good quality 2 bedroom units under $290 and 4 bedroom 2 bathroom houses in the more es-tablished suburbs such as, Flagstaff Hill, Trott Park, Hallett Cove, Happy Valley, Woodcroft, Morphett Vale, Reynella between $350 - $420 per week.

Market Outlook For April 2014

putes fester away for extended periods of time, otherwise you could find new issues appearing or old grievances becoming more tangled than originally thought. Remain calmKeeping yourself level headed throughout the situation will help you make rational decisions. Being blinded by emotion can lead to rash choices, which open you up to retaliatory action or even legal disputes in the long run. Speaking with your tenant about the prob-lem that has arisen and trying to work through this together is the best way to re-solve these types of issues. Unfortunately, sometimes diplomacy isn’t as effective as one might hope. 

Speak to your property managerOne way to avoid this completely is to hire the services of a property manager. This way, they will be the ones who take care of any issues that arise immediately. In a case where things escalate to a legal situation, their up-to-date knowledge of the laws surrounding landlord and tenant rights will ensure both parties get a fair deal. Their  real estate advice  is invaluable, so you should consider seeking the services of a property manager in the future to avoid stressful tenancy issues.Source: REISA

PROPERTY MANAGEMENT

PROPERTIES FOR RENT

MORPHETT VALE21 Grazing Avenue

MORPHETT VALE17 Salisbury Avenue

WOODCROFT55A Dorrien Avenue

3 1 3 $330 pw4 1 4 $350 pw 3 1 2 $350 pw

Newspapers were traditionally the primary method of advertising properties for rent. With the advent of the internet, newspaper advertising for rental properties has been in sharp decline. Today’s prospective tenants are savvy and approach their search for a rental proper-ty much as they would when looking for a property to purchase. As a result, market-ing your property to potential tenants has begun to reflect this very visual medium and in this competitive market for the best tenants, that means high quality photos are essential.Without detailed photos you limit your reach within the market as many house hunters will not look at listings that have less than a certain number of photos or will lose interest if they only see photos of the

Why Are Photos Important For Rental Properties?

for more properties go to www.opendoorrealestate.com.au/for-rent/

Being a landlord is a great way to get ahead in life while also helping to provide people with the basic accommodation needed to enjoy a happy, healthy lifestyle. And while the ideal renter situation would be one of uncomplicated, minimal contact, this is hardly ever the case. It is your responsibility as a landlord to take care of the needs of your tenants with regards to house issues, including repairs and any other problems that might occur during their stay. However, sometimes there are altercations that escalate where you may need to figure out the appropriate steps to defuse a situation. The most important thing to do is act as soon as possible. Don’t let tenancy dis-

exterior of a property, or the photos are of poor quality. Professional photos help your property to stand out from amongst hundreds of other listings and convert page views to atten-dance at open inspections. The more peo-ple view a rental property, the more likely a quick result is achieved.Investing in marketing your property us-ing professional quality photos for a rent-al property can be the difference between leasing your property in a week instead of a month or longer. Presenting your prop-erty in the best possible light will generate more interest and tends to attract a higher calibre of tenant. A little bit of extra money spent on advertis-ing can save you money, and can be used again each time the property is leased.

LEASED IN 8 DAYS

opendoorrealestate.com.au

7/198-200 Main South RoadMorphett Vale SA 512

PO Box 300Woodcroft SA 5162

info@opendoorrealestate.com.au

1300 677 319

PROPERTY MANAGEMENT / COMPANY NEWS

Open Door Real Estate Welcomes Gary TurtonIt is an absolute honour and a great pleasure to introduce Gary Turton to our award winning sales team. With more than 20 years experience in man-agerial sales based roles Gary is no stranger to 5 star quality service. He has built a strong rep-utation with his many clients based on char-acter, integrity and an incredible work ethic and will no doubt be another award win-ning agent in the near future for O p e n D o o r R e a l Estate.

TestimonialsClive & Jenny PattersonMorphett Vale

“We would like to thank you for your extreme effort in the sale of our property. The walk-through video on an extremely hot day (40+) and the still photos were instrumental in the sale.

Your professional attitude and eye for detail in arranging the presentation for the sale of our house was magnificent.

The result speaks for itself. Sold in 1 day and above asking prive. Wow!

We will always recommend Open Door Real Estate to Family and Friends if they’re thinking about selling!”

The rental market is still making slight improve-ments based on key indica-tors such as Median Weekly Rents and Days on Market. Average days vacant are moving out a little, however the market remains sound.Open Door Real Estate con-tinue to be well ahead of the market in both rental returns

and leasing times and this is a key contributor to the high customer satisfaction value our property owners attribute to us. The rental suburb focus for this month is Reynella which includes Reynella East. In Reynella, quality units are well sort after and can rent for up to $290 per week.

Current Rental Market

Reynella SA Feburary2014

Open DoorStatistics

% ODRE perform above

average Median Weekly Rent - House (3 Bedroom)

$300 $334 11%

Median Weekly Rent -Unit (2 Bedroom)

$250 $270 8%

Average Number of Days Advertised

16 8 50%

Industry source – RP Data