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7260 Hwy 12,Brooklin, Ontario, L1M 1Y2Farm: 905.655.4966 . Cell: 905.213.2612

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Best Weslern / Peterborough Ph 705.742.3454lf you ore plonning on ottending ond would like ro stoy for dinner pleose contoct Debbie Elliotl beforeFebruory2l,2Ol4. CostforDinnerif bookedbeforeFeb22 $25.00 / aiterFeb22orotthedoor$35.0O

0SA would like to recognize und thonk the lollowing sponsors of the

Bonners sl lhe 2013 Royul Ullinter Foir. Your support is opprecioted.

Bourhord liveslock lnternctionsl . Notionol Crossfield, AB

Hollridge Simmentols . Dr. Evereti ond Morylon Holl . Owen

Sound, ON

Prospect HillSimmentols . Andrew Schuller ond Fonily . Gronlon, ON

leuhy Sto* Fffnt . Bernord ond Lise Leohy ond lomily . Loke-

field, oN

Woydomor Simmentols . Dove ond Goyle AAilliner . Dundolk, ON

Donovondole Formt . Gerold ond Keilho Donovon . Ashton, CN

Roekridge Simmentok . Terry Lewis ' Russell, Oniorio

Delto Rho Forms . Wellond . Ontorio

Bor 5 Stock lormt . Ron ond Corlo Nolon . Morkdole,

Flo'Lar Iums in memory ol Lorry Behnke

Roison Acres . The Robson Fomily . Mlllbrook, ON

Evergreen Odds . Norm Plume . Cordinol, ON

lerme Bisthol in Menory ol Beot Bischof . Roxboro, QC

DeslinySimmentols . Todd ond Koren Compbell Meoford, ON

V5 Simmentols in Memory of Bennie Vonce . Konoto, ON

(onodiun Simmental (ountry . Colgory, AB

Butns Sinmentol . Sterling ond Mono BuTns . Perth, ON

lndion River Cotlle Compony . Billy ond Juonito Elmhirst . lndion

River, ON

Allionte Simmentols Forms . Mike McCor| . Nodh Gower. ON

Oficwu Volley Simmentol ftbPoplor Simmentols . Kevin Howott . Ashburn, ON

Royol Agriculturol Winter Foir

WildOokforms . Honk, Tino ond Brondon Hiddink. Bloomfleld, ON

Grovondole Simmentsls . Weilesley, CN

BIo& River [otms . Don ond Jonel Munro . Sutton, ON

Arkuty Simmentols . Russell Code . Perth Rood, ON

BlC, Guelph, ON.

0'Bden Formt . Don O'Brien . Winchester, Ont.

Mople Key tornt . Port Elgin, Ontorio

NAPAAuTo Poris . Combridge, Ontorio

Advocate I Spring 2013 &l!

Hello from the Volley:

We storted off our post yeor with o well-ottended Annuol Generol Meeting.Following thot wos ihe Simmentol lnnovotions presentotions in Guelph in July oridwropped up with the Royol in November.

We hove odvertised in eoch of the Ontorio Beef issues throughout the yeor oswell os the officiol publicotion of the Ontorio Cqttle Feeders, the"News fe.ld. Wehove utilized our poge regulorly in the Simmentol Country mogozine, os well ospublishing o Spring ond Foll issue of the Advocote.

The OSA is in o relotively comfortoble finonciol position with o Bolonce Sheet inexcess of $30,000. The Boord is ot o crossroods os to whether to continue onthe present poth of running by the seot of our ponts ond continuing to odvertisein the previously mentioned publicotions, or whether we should look ot hiring orcontrocting someone to monoge the Associotion. Hirinq someone would deflnltelytoke some-of the lood off the"Directors but ot the some"time it will most definltel(,droin the cosh reserves over o relotively short period of time. The Boord will blseeking input on this issue ot the upcoming AGM.

We ore tremendo-usly lucky to hove the dedicotion ond personol time offered byour OSA Boord of Directois, os well os the continued efforts of Groce Oesch ondthe services of our Professionol Accountont, Debbie Elliott. I would Iike to thonkeoch of you for helping lo moke the posi yeor o success.

This yeor we hove two retiring Directors ond my term os representotive for theOtiowo Volley is olso finished. lf you would [ike to let your nqme stond fornominotion pleose let ony of the Directors know.

I think it wos in 2002 thot CSA put out posters promoiing $,l,200.00 Simmentolcolves. We ore finolly bock to 2002 ond obove. Cottle prices ore ot record highsond the demond for Simmentol genetics is very strong, ihere is o bright future"forthose who hove stuck with it for the post yeors of chollenges.

Looking forword to seeing everyone ot the Annuol Generol Meeting on Morch0l in Peterborough.

Sincerely.

Don O'Brien

Precdo,rf, 0,ttarro Shneda/ 4eeoa /ht/'l(

&W3D Advocate I Spring 2014

PresidentDaa O'Saaero

T6t3 761 .2403don. obrien@sympotico. co

Post PresidentKe.l/a Tanz.arDaaaran

T6t3.257.2617dovovondo le-si m mentols@hotmo il. com

Vice President?tn 7da*a6.c61 3 .399 3239

lino. hiddink@scoiiobonk.com

Post Vice-PresidentA,//r/ E&aArrdr

c705.76 r .0896ircc@nexicom . net

Secrelorv

E4aie Oe;ilT5I9 656 2199

grovondole@netf osh.net

TreosurerDe64<" t%hfr

T5 1 9.345 2785d1e@dlformscofile.com

Eqst Cenfrql DirectorEk/4& ?rlaaaroc705 B7B 1713

elmtreeforms@i-zoom. net

DirectorOd"la ?rolaro

T905.873.0897

OSA Director & GSA DirectorDaad ?ftlatl,t'oetc519.923 9r88dgm illiner@everus. co

DirectorKara t,4nql,

T613.478 3404koro-longevi n@hotmo il. com

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Advocate I Spring 2014 H

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lndion River Cottle Compony nomirole.The seco.der is Victorio McEloon.

trr Scoli Shooke from l(onsos Stute University ond SFI Sim-

mentsb in Kon:rs

BIO not ovoiloble ot tirr"e o[ printing

Ron of Ron & Llndo Stewort & So.rs nominote

The seconder is Mike ol Siewort Livesiock

Borry Wesner of Wesner livestock [nt. from (holmers lndiono

Forms 300 ocres - Corns Soybeons & hoy

Borry roises Simmentol & Angus cottle, showing oll over fieU.S.

Hos ludged livestock show in Woshington DC - Utoh - Ohlo- lndiono - lllinois

Hos worked lor Fomer Coop os feed consultonl for cofite

& hogs

Todd Compbell, Desliny Simmentols nominotes

The seconder is Glenr Wotten from Elm Tree Form

Kyle [ewis, the fourth generolion of lewis Forms in Sprute

Grove

Kyle occepted the nominotion. Kyle wos ve.y fovourobly

suggesied by mony Weslern bosed breeders, oll comment-

ing on his integrity, repulotion, knowledge ond experience

lhot he hos goined from iudglng leodlng shows oi Edmon-

ton Formfoir lChorlois -2OlOi ond this post foll both the

Commerciol Shryr ond Bull Pen Show ot Agribition, os

highltghts ol the multiple shows he hos sorted. With this

yeor being o Nofionol Show, whol could be more fitting

then o YCS groduote from one of the elite herds of Conodo

thot ore offe:ing over 3O0 bulls in there 201 4 29t\ Annuol

buil sole, from lhere block, red ond fullblood breeding. Wewill llnd Kyle to be o true Simmentol breeder ond promoter,

who will cory the messoge from the RAWF in regords to the

depth of quolity lrom oll breeders exhibitlng.

Jeon O'Connor, Triple Rose Simmentols nominotes

The seconder is Russell Code, Arkocy Simmentols(elly Bruns From South Dokotu

BIO not ovoiloble ot time o{ prinling

4:

re Advocatelspring2ol4

As orooer identificotion of onimols is the bosis for the purebred industry, this is the most importont foctor o breeder should

consider. Animols con be turned owoy from shows, soles, ond for export purposes becouse of improper, ind,istinct, or iust,ploinerroneous tottoos. Plocing o tottoo on on onimol should be o simple mottei, but it seems it couses mony breeders problems

moinly becouse not enoulh core is token ot the time the tottoo is opplied. Reod these tips over, inspect your cottles tottoos whenyo, hbre o moment, evoluote your present technique, ond see if you con improve on your own tottooing method.

Tools of the Trode tottoo pliers, smoll brush (o toothbrush works well) for rubbing poste into the tottoo letters, rog.for.cleoninqeor, olcohol os solvent to wet iog with to remove wox, tube of poste ink. Dont stoie the tottoo letters in o pile ot the bottom o[o contoiner point will become bJnt or dull. Cleon, shorp, stroig'ht needles moke for good tottoos.

Applyinq tottoo select o spot between the ribs, well into eor ond well owoy from the hoiryedges o[ the eor. Press firmly ond

1..1"o'r"."or"rsino the eor owoy from the pliers if necessory to ovoid teoring the skin. Note i[ the punctures mode ore indistinct

";;'[rp;J, Lor""it to heol fo, t week ond try ogoin. Avoid hitting o rib, o-s this couses excess bieeding ond will result in one

side'o[ the puncture being too shollow ond the other side too deep, moking o poor tottoo.

N.B. Extremely importont to thoroughly cleon the dirt ond wox flom the eor.

Apply the poste ink to the eor. There ore mony types of inks, but poste is recommended. Colors vory, but green works best.

Dont out the ooste directlv on the tottoo needles, work the poste into the punctures with the brush. lf ony blood oppeors, opplymore poste ond rub it in Lntil it stops. lf the tottoo is o good one, the excess ink moy be removed immediotely, but usuolly it isleft on to help minimize bleeding.

Dont ploce tottoos in the hoiry edges. Remember when doing colves, ploce the tottoo well into the eor. As the colf grows, the

hoiry edge works into the eor.

A good tottoo, well into the eor, owoy- from the hoiry outer edges ond ploinly visible is the desired result. Ploce the breeder

leti-ers in the top, running between the first ond second ribs.

The use of o floshlight speeds up the reoding of tottoos, but well ploced, distinct tottoos-should require no oid to reod them.

Dont confuse 6's orid 9's. Once you've plocetr the tottoos in the pliers, check on o piece o[ cordboord before plocing in the eor.

ffirc

tlE--LnE-IHIII&8[GtlrrYr;

A deon eor is step to o s'f(cessfulloltoo. (iooino eors mov olso be

necessory 16'ovdld interlerenie lrom hoir.

Gothering

moteriols isthe lirsl step

in gettingreody tololloo.

Alter severol weeks, fie totloo should

betome leoible os the dried ink flokesout ol the iolf's or kid's eor.

Pictures loken lrom: the Bosics of ldentifying (olves>>, University of Arkonsos.

sricbid ribs. The ink should thoroughly

Sonilizino lollooino eouiomenl is iusone rroy'to follo* Etsicirity protocbl.

Keeo o firm orio on lhe tolf or kid toovold ony mo-vriment thol rould couse

ln this instollment of Top Ten morketing tools, I discuss the need tocomply with proper lnternet etiquette, known os "Netiqueite". Thisterm refers to the expectotion thot lnternet users will follow generollyoccepted conventions, or sociol behoviours, when using the lnternet.This orticle will describe "Netiquette" expectotions when creoting onddistributing morketing emoil messoges (Emoil permissions); ond theright to use photogrophic imoges (Copyright permission).

Lef's stort with Emoil Do's qnd Don'ls!. Do odd o compelling "Subiect line" which con be seorched ond

found eosily. Don't miss out on this prime piece of emoil reolestote. An interesting "Subiect line" hooks people into reodingthe content of your emoil - thot's the whole poini.

r Do re-reod ond spell check your outgoing emoil - yourprofessionolism is ot stoke. Set your emoil progrom to outocorrect errors os you type, ond do o finol spell check before youhit the "send" button.

o Do remember to provide your contoct informotion - oll of it.lnclude links to your website, blog, Focebook poge, etc. You conoutomote this in your emoil progrom under "insert signoture",ond then you iust hove one click to insert oll your contoct infointo eoch emoil you send out. lt's the courteous thing to do, sopeople con reoch you.

. Don'l send "spom" (unsolicited commerciol emoil). Only sendemoil to those with whom you hove on estoblished relotionship(see "Emoil Permissions" porogroph below). Spom hos grownexponentiolly over the yeors ond todoy omounts to opproximotely80 to 85% of oll the emoil in the world.

. DON'T USE ALL CAPITAL LETTERS in the body of your emoil - itis considered the equivolent of "shouting" ot someone! lT'S NOTPOLITE TO SHOUT!II

. Don't reveol other recipients' emoil oddresses in the "TO" ot"CC" boxes. lf you ore sending out o bulk emoil messoge to I 00recipients - you ore reveoling whot should be I00 confidentiolemoil oddresses. lnsteod put your own nome (or o generic nomesuch os "Recipient List" ond use your own emoil oddress) in the"TO" box. You con then put your 100 emoil oddress list in the"BCC" box - ond no other recipients' emoil oddresses will showup in the delivered emoil copy.

e Don't outomoticolly hit the "reply oll" button if you only needto "reply" to the originol sender - everyone is overlooded withunwonted ond unnecessory emoil. Don't odd to the problem.

r Don't use o former emoil on "Subiect A" to send o new emoilon "Subiect B". lt mokes it difficult for the receiver to file ondretrieve. Stort with o fresh emoil or, if you must use o previousemoil, ot leost be sure you chonge the subiect line to your newtopic.

. Don'f obuse the options of flogging your emoil os "importont"or requesting o "delivered" or "reod" receipt. lf you olwoys use

these options {it's the equivolent of "crying wolf") ond no onewill poy ottention to ony of your emoils.

EMAIT PERMISSIONS:

So, when is o legitimote emoil morketing messoge not considered"Spom"? When the sending porty hos implicit or octuol permissionfrom the oddressee to moke contoct. Typicolly this meons hoving onestoblished business connection with the oddressee, such os someone

who hos:

. purchosed o product or service from your business in the post -i.e. o previous customer

. purchosed o product or service from your business recently - i.e.on existing customer

. signed up to receive o periodic newsletter, or speciol offers fromyour business

o initioted contoct with your business by emoil, telephone, writtencorrespondence, or submitted comments or on enquiry on yourwebsite's guest book or "Contoct Us" form

. provided you with their business cord or ploced on entry form inyour "free drow" box

Let's soy your "Emoil permissions" list becomes is too cumbersome tohondle - you hove so mony contocts ond/or you hove so mony emoilmorketing messoges to send out (woo hoo!). You con move up to usingemoil compoign monogement sofiwore such os Constont Contoct orMoil Chimp (some fees will opply) to outomote the process ond soveyou loods of time. Such softwore olso provides stotistics on delivered/opened moil which con be useful. However, when you stort usingthese progroms you will be required to sign off thot oll your contoctsore "Permission-bosed". So you might os well keep your contoct list(s)l'clson" right from the stort ond not be considered o "Spommer".

PHOTOGRAPHIC COPYRIGHT PERMISSIONS:Most of us ore owore thoi it is not "kosher" to downlood proprietorysofiwore, music or other originol conteni, without poying for it.Copying other's ortistic works for personol goin is prohibited byConodion low. Copyright infringement seems to gel fuzal for somefolks when it comes to purchosing photogrophic imoges. Just becouseyou bought o photogroph imoge from o professionol photogropherof o show or event, doesn't necessorily give you the "oll uses" rightsto thot photogroph. You must ensure you hove the photogropher'spermission to use fiot imoge (digitol or printed) for ods in publicotions,or plocing on your website, or sending out with o medio releose. Somephotogrophers build "oll uses" rights into the originol price of theimoges you purchose. Others moy chorge on odditionol fee. Contoctthe photogropher to find out, ond request written permission to reusethe photo(s). Get oll your ducks in o row ond hove thot documentotionreodily ovoiloble.

When submitiing photogrophic imoges to o mogozine editor, to yourwebmoster, or occomponying o medio releose, be sure to include thephotogropher's nome (for photo credit) ond the informotion describingthe imoge - o "cutline" or coption for the photo.

Netiquette is not only o nicety; it's o meosure of your everydoy businessproctices. lt's one more indicotion thot you ore o reputoble personrunning o respectoble operotion. ln the morketing industry we liketo soy "perception is reolity". Whoi it meons is thot your customers'perceptions o[ you ore their reolity, ond will couse them to wont to dobusiness with you, or noil Guord your business imoge corefully.

Mornie Somers is o freelonce writer ond web designer. Her morketingtips orticles hove been published in numerous cottle publicotionsocross Conodo. She is the designer/webmoster for numerous livestockproducers ond other ogribusiness clients. She olso hos o thrivingsideline sending out bulk Emoils on beholf of clients to promoteupcoming cottle soles or new herd sires. Somers moy be contoctedvio emoil ot: mornie@horsescoops.com. Her Morketing Tips blogmoy be found ot www.horsescoops.comlblogl

Advocate I Spring 2014 g

SHOWMANSHIPPeewee. Foythe Borkley

Novice . Reegon Sowyer

Junior. Nicole Giles

lntermediote. Angeline Sullivon

Senior. Ashley McNevon

Chompion Showperson . Angeline Sullivon

Reserve Chompion Showperson. Ashley McNevon

CONFORMATIONHeifer Colf . Croig Motihews with Rosemeod Amoretto

Yeorling femole. Kotie Folconer with Mople Key Flirt

Bred &OwnedYeorling. Brittony Borkley with Hi-Tech Zoiro

2yrold cow. Koyleo Donovon withlF Ebony! )oy 1217Y

Moture cow. Morgon Moclnlre with Ruby's Dreom l3OX

Chompion Showperson

Angeline Sullivon

Grond Chompion Femole

Morgon Moclnlyre with Rubys Dreom l3OX

!t! Advocate I Spring 2014

Grond Chompion Femole. Morgon Moclnlyre with Ruby's Dreom I 3OX

Reserve Chompion Femole. Kotie Folconer with Mople Key Flirt

Chompion Bul/. Andreonno Sullivon with Sully's Triple A

Reserye Chompion Bul/. Brittony Borkley with Hl-Tech Amoretto

OVERAII AGGREGATE POINTSPeewee. Foythe Borkley

Novice. Emmo Folconer

Junior. Nicole Giles

lntermediote. Vivion BoiV

Senior . Britlony Borkley

Reserve Chompion Showperson

Ashley McNevon

Reserye Chompion Femole

Kotie Folconer with Mople Key Flirt

Morch l, 2Ol4OS4 /('a%al q4,rou/ 2r/zirrr47Peterborough, Ontorio

Morch 22123,2014?rluteta /a.ao Da*ta /ara:az 3ol €"f,London, Cntorio

Mqrch 29|h,2Ol41Aa ?'7O 8?O Teuea &q/l SdlpCorson's, Listowel

Soturdoy April 5th @ I pmTaauwo Oaz 8q/1, Salewith Sounders Chorlois

Keody, Ontorio

April26127,2Ol4?/rzrn /oarutNew locotion. Morkhom Ontorio Foirgrounds

July 25rh - 27th,2014OSZ qe'@u/ ?hreeftrig

Elkhorn Resort

Riding Mounloin Notionol Pork, Monitobo

July 25th - 27rh,2014Tlaaa'oal ?OS Sdoa,Erickson, Monitobo

October l8lth,2Ol4*atteat Sale 2Ol4Metcqlfe, Ontqrio

November 7rh - I6rh,2Ol4Roqal 4/rt

"rdrrcral ?tAdaAr /alo

Notionol Simmentol Beef Show

Show Doy ond Time - TBA

U.5 $immentals613-A39-5274Fullblood Cattle with

the Commercial Man in MindSarb Vance

,92O Narchurst Road,Karata, ON, KzK ,Xz

Visitors Always $/elcome

ivan & 3racr nssch ft"T;ii'ill,ii*'**'NOB 2TO

Phone:519-656-2'199Fax:5'19-056-219S

Email: gravandale@netf lash.net

lpJ Advocate I Spring 2014

Reed, Jane, Shelhy & Josie Crawford22550 Toils Rd , Glencoe, ()N NOt l,\.10

H 51 9.287.5286 o C 519.857.7333riverpoi ntcc@hohoi l.com

www.rlverpolnlcotllerompony.c.rrr

w'70i; Zq-zZ,

GLENN, PAM, MARTAH & SOPITIE WOTTENLITTLE BRITAIN, ONT 705"878"17.I3

www.elmtreefarms.com

Jcmes E Mcslers

of oll times9.928.3354

D::.AiI]{A & BiANOEII EILIOTTRR2 Staffa, Oniario NOK 1Y0

pn \19.3*5.27 85 r x 519 .3 45.27 99riuarL die@d jfarrnsraltle.com . www.difarmscattle.com

offim)

Darold & Kara Enright6t3.478,3404

126 Hunt Rd., RR#2,Tweed, ON, KOK 3J0

ko r o _l o n gev i n @ h otm o i l. co m

www. enrigh tcorle carnpo n y. co m

Regkl Red, Blac:k, Fleck & FR Simmentulscrsl Xegld Polled HereJorels

11: 613-399-3219 l:: 613-399-l l5l wildoak(r?rxplomet.ca'I'rrra's Cell: (t13-921-5727 L{ank's Cell: 611-96 1-9174

B.- & Hank, Tina & BrandonR "- Hidclink

Bor 5 Simmentol Form

# 636077 Hollond - Euphrosio townline,R.R.#3, Morkdole, ON, NOC 1H0

orFrcr 5 19.986.1 330 I FAx 5 l 9.986.4736FARTI/I 5,l9.986.,l330

tMAlL bor5od mi n@xplornet.comWEB www.bor5.com

IARM MANAGER Andreqs Buschbeck(H.r 5 I 9.270.3258

Otft ltllRt Ron & Corlo Nolon(Err 905.330.5299 I mRm 519.986.2450

Advocate I Spring 2014 [E

O'Brien SarmsSuperior quality local beef

&x* art*. &laelxBIS *rlcttta&et St"xnn*N&*.1,s

)an O'Brien613-7 6l-2.103 dan.obrien@symp:rtico.ca

Mike McCart?.O. Box 5{2

Xo(h eower, ON, (OA 1TO

61 3-836-8096

tarry &161 3.s37.2441 r 161 3.:):.t5r{larryba rkley@sympati:o,ea

tAltMst

uLLm&x grMllEx?*h5,t0flil-tfl0,,.*Hrilty

{8ril467-2?13232 r'YY t05 - 80X 69N"'*IZU* CI,mFCt'X

'X0 suttivan.simmentats@bett xl

Um:m!Doris &Don hnrie12625 Mapleridge Rd.

Winchester.0Nxoc 2Ko

Fullblocd/Fleckviegh 3er: 61 3-774-61 55Hornedl?olled lax:6 1 3-774-61 55Simmenlals ridgeviewforn@hotmoil.com

your colves to quolify for the

&e,v rdss&&{558MrMe&t&L e&&s&$$ s&,&55

Conlocl Scott Bo&wellot BIO 519.767.2665

ffiAndrew Schu!ler & Family

8464 ievere DriveR. R. #3, Granton, ON, NOM 1VO

farm (s19)225-2151Ofice (519) 672-8885Fax (519)672-8729

FULLBLOOD and web site:

SA FULL FLECKVIEH www.prospecllrillsimmentals.com' email:info@prospecthillsimmentals.comA Division of Apans lnc

D$NOVANDAI.[$irnrnenta ls

Ashton, 3n1*riotel: $13-;,?-2517 e*li: 513-22r-{.Xt3

3ulls for Sale

l!! Advocate I Spring 20'14

$rriw*xg nssr is our2Ol4 tqlves lrom our new

llomozygopr SNstk llerdsiret

m*ffiFffix