onsite search engine optimization & marketing 2-16-10
DESCRIPTION
Onsite Search Engine Optimization & MarketingTRANSCRIPT
Introduction:Onsite Optimization - Refresher
By Robert Flournoy
Agenda
Introductions– What You Currently Do?– Experience with Internet Marketing– Current Issues/Questions
Roundtable Discussion– Current Issues– Open Table
Last Month Follow Up - Local Optimization
Back Link Discussion - Dave Allen
Onsite Optimization Refresher
Agenda
10 Years Internet Marketing Experience– Started with Email Marketing
– Built a Boston based Internet Consulting Agency• From $180k to $2 Million in 2 Years• Managed $35 Million in Client Revenues
– Left to Start My Own Business• Operate Several Ecommerce & Content Website• Small Consulting Practice for Select Clients
I started this group b/c I like talking about this “stuff”
Agenda
Michelle Schmidt• 10 Years Internet Marketing Experience– Currently Operates IceLinkDesign.net
Agenda
Introductions– What You Currently Do?– Experience with Internet Marketing– Current Issues/Questions
Roundtable Discussion– Current Issues– Open Table
Last Month Follow Up - Local Optimization
Back Link Discussion - Dave Allen
Onsite Optimization Refresher
Follow Up: Google Local
Enhanced Business Listing - $25 Month– Photos– Videos– Website– Coupons– Directions– Menu– Reservations
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Who Really Knows?
–Expert Opinion• Do they know?
–Correlation• Website with this characteristic rank…
–Sources: SEOmoz.org & Others• Annual Survey
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Expert Opinion: SEOmoz.org Survey
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The Very Basics– Title – Headlines– Meta Information– Content– Domain & URL– Image / Link Tags– Internal Link Structure– Code
Things to Avoid– Duplicate Content– Pagination & Options– Too Many Links– Keyword Stuffing
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Expert Opinion: SEOmoz.org Survey
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Expert Opinion: SEOmoz.org Survey
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Correlation: SEOmoz.org Survey
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Tools
– Internet Business Promoter
– SEO Auditor
– WebCEO
Problem with some of these is that they use competition to assess
your level of optimization
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Tips & Tricks