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Page 1: ONLY REFERENCE INTERNAL FOR · Labs, Implant Concierge $ 350.00 5% SIMPLANT $ 345.00 37% Anatomage $ 285.00 26% Co-Diagnostix $ 275.00 5% SICAT $ 275.00 8% 360DPS $ 225.00 9% Superior

FOR INTERNAL REFERENCE ONLY

Page 2: ONLY REFERENCE INTERNAL FOR · Labs, Implant Concierge $ 350.00 5% SIMPLANT $ 345.00 37% Anatomage $ 285.00 26% Co-Diagnostix $ 275.00 5% SICAT $ 275.00 8% 360DPS $ 225.00 9% Superior

Marketing Support of DIS Strategy

– 2016 launch windows

FOR INTERNAL REFERENCE ONLY

Page 3: ONLY REFERENCE INTERNAL FOR · Labs, Implant Concierge $ 350.00 5% SIMPLANT $ 345.00 37% Anatomage $ 285.00 26% Co-Diagnostix $ 275.00 5% SICAT $ 275.00 8% 360DPS $ 225.00 9% Superior

Agenda

• ATLANTIS – Spring launch window – Fall launch window

• SIMPLANT – SIMPLANT Guides – SIMPLANT software options

FOR INTERNAL REFERENCE ONLY

Page 4: ONLY REFERENCE INTERNAL FOR · Labs, Implant Concierge $ 350.00 5% SIMPLANT $ 345.00 37% Anatomage $ 285.00 26% Co-Diagnostix $ 275.00 5% SICAT $ 275.00 8% 360DPS $ 225.00 9% Superior

FOR INTERNAL REFERENCE ONLY

Page 5: ONLY REFERENCE INTERNAL FOR · Labs, Implant Concierge $ 350.00 5% SIMPLANT $ 345.00 37% Anatomage $ 285.00 26% Co-Diagnostix $ 275.00 5% SICAT $ 275.00 8% 360DPS $ 225.00 9% Superior

Hard and soft products • ATLANTIS Crown, Cut-back • ATLANTIS CustomBase Solution with core file (Limited market release)

Connectivity • Lab-based scanning for ATLANTIS abutments with exocad including

core file

Interfaces • ATLANTIS ISUS interface updates • NobelActive 3.0

Spring 2016 launch window

FOR INTERNAL REFERENCE ONLY

Page 6: ONLY REFERENCE INTERNAL FOR · Labs, Implant Concierge $ 350.00 5% SIMPLANT $ 345.00 37% Anatomage $ 285.00 26% Co-Diagnostix $ 275.00 5% SICAT $ 275.00 8% 360DPS $ 225.00 9% Superior

ATLANTIS™ Crown - for cement-retained restorations ATLANTIS Crown ATLANTIS Crown File

ATLANTIS Abutment + Zirconia crown

ATLANTIS Abutment + Crown file

Cut-back crown Full contour crown Cut-back crown file

Full contour crown file

Wax-up /Virtual crown Digital file - outline

Launch Spring 2016

FOR INTERNAL REFERENCE ONLY

Page 7: ONLY REFERENCE INTERNAL FOR · Labs, Implant Concierge $ 350.00 5% SIMPLANT $ 345.00 37% Anatomage $ 285.00 26% Co-Diagnostix $ 275.00 5% SICAT $ 275.00 8% 360DPS $ 225.00 9% Superior

ATLANTIS™ Crown, Cut-back - cement retained restoration • A patient-specific crown in 13 shades

with space for porcelain veneering, intended for use with an ATLANTIS Abutment

• Roll out schedule – FDA approval pending ~January 2016 – Launch spring 2016 launch window

Cut-back crown

Final Crown after

porcelain veneering

FOR INTERNAL REFERENCE ONLY

Page 8: ONLY REFERENCE INTERNAL FOR · Labs, Implant Concierge $ 350.00 5% SIMPLANT $ 345.00 37% Anatomage $ 285.00 26% Co-Diagnostix $ 275.00 5% SICAT $ 275.00 8% 360DPS $ 225.00 9% Superior

ATLANTIS™ Crown, Full-contour • A patient-specific crown in 13 shades,

intended for use with an ATLANTIS Abutment • Roll out schedule

– Beta test starts Q2 2016 – Launch fall 2016 launch window

Full-contour crown

FOR INTERNAL REFERENCE ONLY

Page 9: ONLY REFERENCE INTERNAL FOR · Labs, Implant Concierge $ 350.00 5% SIMPLANT $ 345.00 37% Anatomage $ 285.00 26% Co-Diagnostix $ 275.00 5% SICAT $ 275.00 8% 360DPS $ 225.00 9% Superior

Product description - Material and shades

FOR INTERNAL REFERENCE ONLY

Page 10: ONLY REFERENCE INTERNAL FOR · Labs, Implant Concierge $ 350.00 5% SIMPLANT $ 345.00 37% Anatomage $ 285.00 26% Co-Diagnostix $ 275.00 5% SICAT $ 275.00 8% 360DPS $ 225.00 9% Superior

Target groups: small to medium labs

Primary GROW

• outsourcing crown fabrication

• unwilling to invest in expensive milling equipment & software.

Secondary GROW

• That already have invested in milling machines to mill their own in-house crowns

• Opportunity to scale business

Secondary GET

• Small to large sized labs want turn-key solution(abutment and crown from the same provider)

FOR INTERNAL REFERENCE ONLY

Page 11: ONLY REFERENCE INTERNAL FOR · Labs, Implant Concierge $ 350.00 5% SIMPLANT $ 345.00 37% Anatomage $ 285.00 26% Co-Diagnostix $ 275.00 5% SICAT $ 275.00 8% 360DPS $ 225.00 9% Superior

Value proposition for Cut-back Crowns Economic • Reduced total turnaround time when receiving the crown and

abutment at the same time (of course depends on TAT time) • No investment in milling machines and software • One stop shop – Abutment, abutment screw, insertion guide

and cut-back crown all delivered in the same box

Ease of use • One stop shop – simplifies internal workflow • 3D Editor - Intuitive software (easy to use) that lets the labs still have

design control • Collaboration with a reliable company that is providing support,

service and co-marketing – over time

FOR INTERNAL REFERENCE ONLY

Page 12: ONLY REFERENCE INTERNAL FOR · Labs, Implant Concierge $ 350.00 5% SIMPLANT $ 345.00 37% Anatomage $ 285.00 26% Co-Diagnostix $ 275.00 5% SICAT $ 275.00 8% 360DPS $ 225.00 9% Superior

ATLANTIS™ CustomBase solution - for screw-retained restorations

ATLANTIS CustomBase Solution, ATLANTIS Crown

ATLANTIS CustomBase Solution, ATLANTIS Crown File

ATLANTIS CustomBase Solution, ATLANTIS Core File

ATLANTIS Abutment + Zirconia Crown

(with screw access)

ATLANTIS Abutment + Crown file

(with screw access)

ATLANTIS Abutment + Core File

(with screw access location)

Cut-back crown Full contour crown Cut-back crown file

Full contour crown file

Core file

Wax-up /Virtual crown Digital file - outline

LMR spring 2016

FOR INTERNAL REFERENCE ONLY

Page 13: ONLY REFERENCE INTERNAL FOR · Labs, Implant Concierge $ 350.00 5% SIMPLANT $ 345.00 37% Anatomage $ 285.00 26% Co-Diagnostix $ 275.00 5% SICAT $ 275.00 8% 360DPS $ 225.00 9% Superior

Hybrid Abutment Options

3rd party Ti base custom abutments

3rd party Ti base solutions

Stock Ti base solutions

FOR INTERNAL REFERENCE ONLY

Page 14: ONLY REFERENCE INTERNAL FOR · Labs, Implant Concierge $ 350.00 5% SIMPLANT $ 345.00 37% Anatomage $ 285.00 26% Co-Diagnostix $ 275.00 5% SICAT $ 275.00 8% 360DPS $ 225.00 9% Superior

• A patient-specific single tooth, screw-retained solution • Abutment in titanium or gold-shaded titanium • ATLANTIS™ CustomBase Solution

– Abutment + Core File

• Roll out schedule – Limited market release March 2016 – Launch fall 2016 launch window

ATLANTIS™ CustomBase Solution

For all major implant systems

Spring 2016 launch window

FOR INTERNAL REFERENCE ONLY

Page 15: ONLY REFERENCE INTERNAL FOR · Labs, Implant Concierge $ 350.00 5% SIMPLANT $ 345.00 37% Anatomage $ 285.00 26% Co-Diagnostix $ 275.00 5% SICAT $ 275.00 8% 360DPS $ 225.00 9% Superior

ATLANTIS™ sales flyers

Update Fall 2016

New spring and fall 2016

ATLANTIS™ CustomBase Solution

Front Back New

spring 2016

ATLANTIS™ Crown, Cut-back

Front Back FOR INTERNAL REFERENCE ONLY

Page 16: ONLY REFERENCE INTERNAL FOR · Labs, Implant Concierge $ 350.00 5% SIMPLANT $ 345.00 37% Anatomage $ 285.00 26% Co-Diagnostix $ 275.00 5% SICAT $ 275.00 8% 360DPS $ 225.00 9% Superior

Hard and soft products • ATLANTIS CustomBase Solution with 3 options • ATLANTIS Crown, Full-contour • ATLANTIS Crown File • ATLANTIS Insertion Guide for ATLANTIS Conus Abutment, Overdenture

Connectivity • Intraoral scanning - Scan Upload 1.6 • Intraoral scanning for ATLANTIS abutment with new systems • Enable Clinicians to prescribe in ATLANTIS WebOrder • ATLANTIS Viewer APP

Interfaces • Hiossen/ Osstem

Fall 2016 launch window

FOR INTERNAL REFERENCE ONLY

Page 17: ONLY REFERENCE INTERNAL FOR · Labs, Implant Concierge $ 350.00 5% SIMPLANT $ 345.00 37% Anatomage $ 285.00 26% Co-Diagnostix $ 275.00 5% SICAT $ 275.00 8% 360DPS $ 225.00 9% Superior

• ATLANTIS™ CustomBase solution – Abutment + Crown (Cut-back or Full-contour)

– Abutment + Crown File (Cut-back or Full-contour)

• Crown in 13 shades of zirconia • Roll out schedule

– Launch fall 2016 launch window

ATLANTIS™ CustomBase Solution

For all major implant systems

Fall 2016 launch window

FOR INTERNAL REFERENCE ONLY

Page 18: ONLY REFERENCE INTERNAL FOR · Labs, Implant Concierge $ 350.00 5% SIMPLANT $ 345.00 37% Anatomage $ 285.00 26% Co-Diagnostix $ 275.00 5% SICAT $ 275.00 8% 360DPS $ 225.00 9% Superior

ATLANTIS™ Insertion Guide

• ATLANTIS Insertion Guide updated with branding (Q4 2016) • Mandatory guides for zirconia (January 15, 2016) • During 2016 available for ATLANTIS Conus Abutment • Name change – January 15, 2016

– New name ATLANTIS™ Insertion Guide

• New packaging FOR INTERNAL REFERENCE ONLY

Page 19: ONLY REFERENCE INTERNAL FOR · Labs, Implant Concierge $ 350.00 5% SIMPLANT $ 345.00 37% Anatomage $ 285.00 26% Co-Diagnostix $ 275.00 5% SICAT $ 275.00 8% 360DPS $ 225.00 9% Superior

Intraoral scanning – For ATLANTIS™ abutments with TRIOS®

• Global release – November 2015

• NA Launch – AO February 2016

FOR INTERNAL REFERENCE ONLY

Page 20: ONLY REFERENCE INTERNAL FOR · Labs, Implant Concierge $ 350.00 5% SIMPLANT $ 345.00 37% Anatomage $ 285.00 26% Co-Diagnostix $ 275.00 5% SICAT $ 275.00 8% 360DPS $ 225.00 9% Superior

Intraoral scanning – For ATLANTIS™ abutments with 3Shape TRIOS®

• Press release in collaboration with 3Shape planned for January 2016

• Web and social media – Social media – Google AdWords – Post on existing website

FOR INTERNAL REFERENCE ONLY

Page 21: ONLY REFERENCE INTERNAL FOR · Labs, Implant Concierge $ 350.00 5% SIMPLANT $ 345.00 37% Anatomage $ 285.00 26% Co-Diagnostix $ 275.00 5% SICAT $ 275.00 8% 360DPS $ 225.00 9% Superior

Intraoral scanning for ATLANTIS™ abutments - utilizing ATLANTIS™ Scan Upload 1.6

ATLANTIS Scan Upload 1.6 will support scan files made from traditional impressions and intraoral scanning.

- Launch fall, 2016

FOR INTERNAL REFERENCE ONLY

Page 22: ONLY REFERENCE INTERNAL FOR · Labs, Implant Concierge $ 350.00 5% SIMPLANT $ 345.00 37% Anatomage $ 285.00 26% Co-Diagnostix $ 275.00 5% SICAT $ 275.00 8% 360DPS $ 225.00 9% Superior

ATLANTIS™ abutments – New interfaces

• NobelActive 3.0 in titanium – Launch

• Q1 2016 in North America

• Camlog Conelog • Q2 2016 in North America

• Hiossen ET/Osstem TS – Launch Q4

North America

Rest of the world

HIOSSEN ET Mini

OSSTEM TS Mini

HIOSSEN ET Regular

OSSTEM TS Regular

FOR INTERNAL REFERENCE ONLY

Page 23: ONLY REFERENCE INTERNAL FOR · Labs, Implant Concierge $ 350.00 5% SIMPLANT $ 345.00 37% Anatomage $ 285.00 26% Co-Diagnostix $ 275.00 5% SICAT $ 275.00 8% 360DPS $ 225.00 9% Superior

Tools and digital marketing Improving Social Media presence

ATLANTIS™ campaign site

ATLANTIS™ Viewer APP

Prescription tools

Customer survey tool

Movies

• Support sales activities with sales tools and digital media

Responsive design

FOR INTERNAL REFERENCE ONLY

Page 24: ONLY REFERENCE INTERNAL FOR · Labs, Implant Concierge $ 350.00 5% SIMPLANT $ 345.00 37% Anatomage $ 285.00 26% Co-Diagnostix $ 275.00 5% SICAT $ 275.00 8% 360DPS $ 225.00 9% Superior

Digital solutions eCommerce platform

• Easy order access to all digital solutions – ATLANTIS – SIMPLANT

• Single sign-on • Beta test TBA

FOR INTERNAL REFERENCE ONLY

Page 25: ONLY REFERENCE INTERNAL FOR · Labs, Implant Concierge $ 350.00 5% SIMPLANT $ 345.00 37% Anatomage $ 285.00 26% Co-Diagnostix $ 275.00 5% SICAT $ 275.00 8% 360DPS $ 225.00 9% Superior

Solutions for fully edentulous patients

• ATLANTIS™ Conus Abutments and ATLANTIS ISUS will be part of a edentulous campaign – Limited market roll out in some markets – Global launch fall 2016

New materials in ATLANTIS overview

Launch/ Roll out

Fall 2016

FOR INTERNAL REFERENCE ONLY

Page 26: ONLY REFERENCE INTERNAL FOR · Labs, Implant Concierge $ 350.00 5% SIMPLANT $ 345.00 37% Anatomage $ 285.00 26% Co-Diagnostix $ 275.00 5% SICAT $ 275.00 8% 360DPS $ 225.00 9% Superior

ATLANTIS™ name changes

• Name changes effective January 15, 2016 – ATLANTIS™ Insertion Guide – ATLANTIS™ Core File – ATLANTIS™ Editor

Update Fall 2016

FOR INTERNAL REFERENCE ONLY

Page 27: ONLY REFERENCE INTERNAL FOR · Labs, Implant Concierge $ 350.00 5% SIMPLANT $ 345.00 37% Anatomage $ 285.00 26% Co-Diagnostix $ 275.00 5% SICAT $ 275.00 8% 360DPS $ 225.00 9% Superior

SIMPLANT clinical focus

• Streamlined Guide pricing • SIMPLANT software options • SIMPLANT Specialist

FOR INTERNAL REFERENCE ONLY

Page 28: ONLY REFERENCE INTERNAL FOR · Labs, Implant Concierge $ 350.00 5% SIMPLANT $ 345.00 37% Anatomage $ 285.00 26% Co-Diagnostix $ 275.00 5% SICAT $ 275.00 8% 360DPS $ 225.00 9% Superior

New Streamlined Guide prices

• One price list for all North America

• Simplified 3-tiered structure

• Reduced single unit price ‒ As much as 30%

• Simplified voucher package options

SIMPLANT vs. the

Competition

FOR INTERNAL REFERENCE ONLY

Page 29: ONLY REFERENCE INTERNAL FOR · Labs, Implant Concierge $ 350.00 5% SIMPLANT $ 345.00 37% Anatomage $ 285.00 26% Co-Diagnostix $ 275.00 5% SICAT $ 275.00 8% 360DPS $ 225.00 9% Superior

SIMPLANT vs. the Competition SIMPLANT vs. the

Competition

Company Average Price

Market share

Nobel Clinician $ 450.00 10%3DDX, 360 Imaging, 3DDX, Dental Labs, Implant Concierge

$ 350.00 5%

SIMPLANT $ 345.00 37%Anatomage $ 285.00 26%Co-Diagnostix $ 275.00 5%SICAT $ 275.00 8%360DPS $ 225.00 9%

Superior in the consistency of quality and competitive in price!

FOR INTERNAL REFERENCE ONLY

Page 30: ONLY REFERENCE INTERNAL FOR · Labs, Implant Concierge $ 350.00 5% SIMPLANT $ 345.00 37% Anatomage $ 285.00 26% Co-Diagnostix $ 275.00 5% SICAT $ 275.00 8% 360DPS $ 225.00 9% Superior

SIMPLANT Software Options

• SIMPLANT Limited Licenses (2-4 week trial) • Single case access for $150 • Access via DentalPlanit.com

‒ Includes conversion, model registration or dual scan registration.

Low cost software options

DentalPlanit.com SIMPLANT Planning SIMPLANT Guide

FOR INTERNAL REFERENCE ONLY

Page 31: ONLY REFERENCE INTERNAL FOR · Labs, Implant Concierge $ 350.00 5% SIMPLANT $ 345.00 37% Anatomage $ 285.00 26% Co-Diagnostix $ 275.00 5% SICAT $ 275.00 8% 360DPS $ 225.00 9% Superior

‘’Thank you’’

FOR INTERNAL REFERENCE ONLY

Page 32: ONLY REFERENCE INTERNAL FOR · Labs, Implant Concierge $ 350.00 5% SIMPLANT $ 345.00 37% Anatomage $ 285.00 26% Co-Diagnostix $ 275.00 5% SICAT $ 275.00 8% 360DPS $ 225.00 9% Superior

FOR INTERNAL REFERENCE ONLY