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HOW NFC WILL REVOLUTIONIZE RETAILOnur Altinbas,
Indirect Channels Sales Director Balkans, Russia and CIS Countries, VeriFone
Igor Jarc, Regional Director, Printec Group
S U M M A RY
VeriFone– Overview of NFC developments around the world
– How is it affecting the Retail Business
– Six steps to reimagining retail
Printec– Enabling m-Commerce
– Printec NFC solution and approach
2
HOW NFC WILL REVOLUTIONIZE RETAIL
Onur Altinbas,Indirect Channels Sales Director Balkans,
Russia and CIS Countries, VeriFone
V E R I F O N E C O R P O R AT E - W H O W E A R E
4
A leading global provider of technology that enables electronic payment transactions
VeriFone Systems, Inc. (NYSE: PAY)
Founded in 1981
$1.3 billion revenue in FY2011
$1.92 billion revenue target for FY2012
Leader in most markets
4800 employees worldwide
Active in over 110 countries
Systems installed in over 20 million locations globally
And it’s happening now…
N F C M O B I L E P H O N E S A R E A R R I V I N G
6
• 700M NFC phone shipments expected in 2016
• 200 smartphone & tablet models are in the pipeline carrying NXP NFC chips–with about 40% of them either already in production
• NFC Transactions to reach $180bn by 2017
I N L A R G E N U M B E R S
Nexus S
Galaxy S II
Bold 9900
Bold 9930
C7
Wave 578
S5230
S5260
SHW-A170K
Wave M
Wave Y
N5
600
700
701
Curve 9370
Curve 9350
Curve 9360
T530
U8650
Optimus Elite
Vega Racer
E320
Source: NFC Times, NFC World
N F C P H O N E S AVA I L A B L E
7
Bold 9790
Optimus Net
N9
Galaxy S Blaze 4G
Galaxy S Blaze 4G
HTC incredible
HTC One X
Optimus LTE
Optimus Vu
Cloud Mobile
Viper
Xperia Ion
Xperia P
Xperia Sola
Many more expected soon…
Low-end smart phones also becoming available
Google Wallet launched on September 19th 2011• NFC mWallet, initially only available on Sprint with Citibank• Cloud-based version launched to support all cards• Millions of NFC phones expected this year
Isis (joint venture of AT&T, Verizon, T-Mobile)• Austin and Salt Lake City by summer 2012• Deals with issuers Chase, Barclaycard and CapitalOne• Millions of NFC phones expected this year
PayPal “Cloud” Wallet• Implementing in major retailers• Touch, card input plus PIN, NFC
possible in the future
T H E WA L L E T WA R S – A G L O B A L T R E N D : U S
8
Merchant Customer Exchange• Coalition of merchants to do their own mWallet including
Walmart, Target, 7-Eleven, Best Buy, Publix, Sears, Shell, Sunoco, CVS, Darden Restaurants, Lowes
Plus multiple initiatives in several countries: Israel, Poland, Spain and more…
Mobile Phone Operators are forming joint ventures in multiple countries to roll out NFC mobile payment services
Google has announced intention of bringing Google Wallet to Europe
T H E WA L L E T WA R S – A G L O B A L T R E N D : E M E A
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HungaryGermanyDenmark UKFranceAustria Sweden Turkey
Launched
Fear of the “Apple Effect” a.k.a. “Over The Top” players
Japanese and Korean MNOs announce NFC roaming–rollouts expected in 2012
China UnionPay and China Mobile cooperating to launch NFC mobile payments service in the country
In China NFC payment transaction values could surpass $8 billion by 2014
T H E WA L L E T WA R S – A G L O B A L T R E N D : A S I A - PA C I F I C
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In Singapore, mobile NFC service driven by iDA is scheduled to launch in August 2012, with 3 MNOs
New Zealand’s three MNOs and payments processor announced plans for JV to launch NFC services in 2012 - 2013
Rogers and CIBC announce launch of NFC mobile payments by end of 2012 using Blackberry phones.
T H E WA L L E T WA R S – A G L O B A L T R E N D : C A N A D A
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Google Wallet and lots of unconfirmed rumors from banks and MNOs in the region have been pushing adoption of VeriFone terminals enabled with NFC technology
Brazil, Colombia and Mexico are the main markets
T H E WA L L E T WA R S – A G L O B A L T R E N D : L AT I N A M E R I C A
No matter which wallet is used, customer always authenticates in the merchant-trusted POS system
A U T H E N T I C AT I O N I N T R U S T E D P O S S Y S T E M
13
NFCSecure
Element
In secure element of phone
CloudVS.
Card present
NFC Phone tapped into NFC-enabled Merchant POS
Location of payment credentials
Rate category
Payment origination & authentication
method
Examples
In cloud-based online “vault”
Card not present
Software only, user ID and password entered
into Merchant POS
T H E WA L L E T WA R S – A G L O B A L T R E N D :
14
M O R E T O C O M E , B O T H C L O U D A N D N F C
Most wallets are pursuing a hybrid approach counting on both cloud and NFC
T H E T R A N S F O R M AT I O N O F “ PAY M E N T S ”
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+ Knows who you are (opt in)+ Know where you are+ Knows your coupons+ Is trusted, safe, secure+ Single user interface+ Clean seamless experience
= Intelligent Checkout
Point of Interaction Point of “Intelligent Checkout”
Service Providers
Transportation
Banks
Coupon Operators
Merchants
Public Authorities
W H AT E L S E I S C H A N G I N G AT P O I N T O F S A L E ?
Applications on the POS terminal
are no longer exclusive
Many transactions are not
payment, and should be
designated to multiple service
providers
Application updates are frequent
(measured in days, not months)
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A different approach is needed to applications and transaction management at the point-of-sale
Every app in the mobile phone must also have an acceptance app at
the POS
The mobile player that first understands and engages the acceptance side of m-commerce will win the race
H O W I S I T A F F E C T I N G T H E R E T A I L B U S I N E S STHE FIRST TO UNDERSTAND THAT M-COMMERCE IS AS MUCH ABOUT THE CONSUMER AS IT IS ABOUT THE MERCHANT
18
There is no Mobile Commerce without a Mobile Phone
There is no Mobile Commerce without a Point of Sale Device
C O N S U M E R A P P S M U S T H AV E A C O R R E S P O N D E N T M E R C H A N T A P P T O B E U S E F U L
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NFC
Consumer Enabling Software
Merchant Enabling Software
• Merchant App Platform• Secure Provisioning• Intelligent Checkout• Security
• Consumer App Store• Over the Air (OTA)
Provisioning• Wallet Software• Security
App Developer APIs Secure Provisioning and Storage Support for Large Number of Apps App Downloads App Updates Easy Interface of Apps on Device
Application ProvidersPayments Coupons/Promotions Tickets Prepaid/Loyalty More…
M E R C H A N T S N E E D T O B E E Q U I P P E D
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WITH THE NFC PAYMENT PLATFORMS
Most merchants are still not equipped with NFC platforms.Most will need new hardware to start accepting mobile payments.
Gift & Prepaid
Coupons
Offers and Promotions
Loyalty & Rewards ?
?
? ?
VA L U E - A D D P H O N E D ATA I S N O T S TA N D A R D
21
AND NEEDS INTEGRATION
No matter if it is a NFC or cloud wallet, the important value-added mobile offers, coupons and promotions have no established standards at merchants systems and integration is needed to establish communication standards between phone and NFC reader, NFC reader and POS and POS and host
Google v2 (est.)
EP 1.0 EP 1.0 Obs Book A, B, C, DCCPS 2.0 CCPS 2.0.1Online Common Spec
(est.)
M/Chip 1.3 AN10
M/Stripe 3.3 Perf 1 Perf 2M/Chip 2.0 M/Chip 2.1 M/Chip 3.0
Wave 3.1 Wave 3.1.1
VCPS 2.0.2 AC2.0
VCPS 2.0.2 AC3.0
VCPS 2.1 VCPS 2.1.1
VEU TIG 1.2
VCPS 2.x test avail.
FDC CL 1.3JCB 1.0 qPBOC 1.0 Interac 1.0
Interac 1.1
Interac 1.2
qPBOC 2.0 GeldKarteCEPAS 1.0 CEPAS 2.0
Italy miniB
Sta
ndar
d P
aym
ent
Reg
iona
lVa
lue-
adde
d
Zip 1.0 Zip 2.0 (est.)
ExpressPay 1.0 ExpressPay 2.0 ExpressPay 2.0.1 ExpressPay 2.0.2
ExpressPay 3.0 (est.)
20072007 20082008 20092009 20102010 20112011 201220122007 2008 2009 2010 2011 2012
NFC Mobile…
App updates are more frequent - measured
in days, not months or years
App updates are more frequent - measured
in days, not months or years
M E R C H A N T S Y S T E M S N E E D T O M A N A G E G R O W I N G C O M P L E X I T Y
22
GetEnabled
ChooseYour Apps
Coupons Loyalty Others…
ManageIt
1 2 3
TA K E F U L L C O N T R O L O V E R N F C M O B I L E C O M M E R C E
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IN 3 EASY STEPS
Get Ready For … Any Wallet … Any App … Any Program
1 . G E T E N A B L E D !
25 VeriFone Proprietary and Confidential – Do Not Distribute Outside the Company
100% of the new terminals are NFC ready
ISO 14443 • ISO 18092 • MiFare • App agnostic • App insulation
Countertop
VX 520 VX 820 DUET
Portable
VX 520 GPRS VX 680
PIN pad
VX 820 PP1000se
Multimedia
MX 880 MX 870
Standalone
QX 1000
Mobile
Retailer System
Easy Integration with Open API Common Interface Standards: Set of standards and SDK that ensure phone value-added app data flow seamlessly throughout the existing merchant and acceptance infrastructure.
Phone / Terminal Interaction
Generic Spec to exchange information between a NFC phone
and a terminal
Terminal / ECR Integration
Abstraction layer defining standard
interface between wallet data and retail systems
VAS Apps
Universal Spec allowing easy third
party apps integration
2 . C H O O S E Y O U R A P P S
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VeriFone PAYMEDIA Network Services: Cloud-based hosted service that enables merchants to make one single integration to route transactions to multiple app providers from wallet providers to social commerce, mobile couponing, marketing and promotions, to payment networks
VeriFone Estate Management: Enables full management and secure provisioning of NFC apps on POS terminals. Full remote control over thousands of terminals:• App management• App downloads• App updates• Terminal management• Key management
Estate Management
3 . M A N A G E I T
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VeriFone provides multiple ways for merchants, acquirers and other customers to manage their secure and value-added apps in their systems
S I X S T E P S T O R E I M A G I N E R E TA I L
1. Don’t be afraid to change: Be prepared to exploit NFC platforms early in the adoption cycle.
2. Remember the point of sale is not just about payments: NFC transforms them into intelligent customer relations tools.
3. Get creative: Ensure marketing teams understand and exploit NFC opportunities for loyalty, promotion, brand-building, in-store tagging and incentive programmes.
4. Think multi-channel and social: Use NFC to create new links across your channels using digital platforms to deliver service, fine tune your offering and develop your proposition.
5. Choose a partner with proven ability: One with vision, experience and proven solutions you can trust.
6. Leverage existing spend: If upgrading your payment estate for PCI compliance, maximise your ROI by ensuring you include NFC/contactless acceptance too.
C O N C L U S I O N
29
“We have never been in a better place than we are today. In terms of our worldwide expertise, our total solutions offerings and our commitment to staying ahead of the payments industry.”
– Doug Bergeron, CEO VeriFone
ThankYou
M - PAY M E N T S L A N D S C A P E
What is Mobile Payments?A convergence of “mobile” & “payments”
Near Field Communication (NFC) is an emerging
short-range, wireless technology that promises to
turn mobile phones into contactless devices for:
i. Payment
ii. Couponing
iii. Redemption
iv. Retrieving product information, and checking productpedigree for valuable items,
v. Showing the total cost of the purchase together withthe discounts received based on the user’s loyaltystatus
From a single application to multiple applications per
card
Prepared for the FutureFrom Pin-and-Wait to Tap-and-Go
NFC, redefining what is possible by
enabling:
– Mobile Payments
– Personalized loyalty programs
– Smart Posters
– Mobile Ticketing
– Anytime & Anywhere
S O B E Y O N D PAY M E N T S T H E R E I S S O M U C H M O R E
Incentives• It’s not just about payment acceptance
anymore. Once consumers start making NFC payments, Printec can enable you to accept contactless coupons, loyalty, rewards and much more.
• Close integration of Loyalty programs in the Purchase Path:
“The key to making NFC work is offering people incentive to use it: • targeted deals• coupons or rewards pointsall of them stored in the phone”
Eric Schmidt, MWC’11
1. Trigger
2. Prepare 3. Provision
4. Redeem
M - PAY M E N T S L A N D S C A P E – D R I V E R S F O R C H A N G E
1. Deregulation (aiming to introduce competition in payment systems)
– E-money directive 2000/46/CE - Defines E-Money .
– Payment Services directive (PSD) 2007/64/CE – Defines Payment Institute.
– E-Money directive 2009/110/EC - E-money & Payment Services under a single license.
2. War on Cash
– An ongoing battle that plastic cards (debit & credit) haven’t been able to win (yet)
– 85 % of the world’s transactions are still in cash (costly).
– The banking industry is changing quickly, focus on replacing revenue streams
3. At the same time, Mobile Operators are also looking for new revenue streams
– Areas of opportunity, mobile advertising, mobile commerce, mobile payments
4. Untapped Potential
– Today, globally, there are 5,5 bln Payment cards & mobile phones; 45 mln EFT POSs;10.000+ Tier 1 Retailers, Card Issuers, Transit Operators
M - PAY M E N T S L A N D S C A P E – D R I V E R S A G A I N S T C H A N G E ?
„Chicken-and-egg“:
– Handset manufacturers
– Financial institutions
– MNOs
source: NFC Payments Insight Survey 2012
(participants were 200 NFC professionals)
Biggest challenges:
– Consumer adoption / critical mass
– Control over the secure element
– Working business model
– Convincing retailers to invest
– Creating profitable partnerships
despite that 111 bln EUR NFC payments
exptected in 2015
)
T H E A U T O M AT E D PAY M E N T S E C O S Y S T E M I N S E E –C U R R E N T S TAT U S
35
2. EFT/PoS terminals technology
3. Automated transactions in Retail, Petrol, Telco
4. Lack of Automated Transactions in other verticals & merchants
1. Personalized services over the acceptance network
Taxi Transportation Insurance …
Cash dominated markets‒ Long queues ‒ Higher cost of servicing customers‒ Risk of cash handling (fraud & crime)
Dial-up connection Pilot contactless terminals PCI certifications driving upgrade
Limited and segmented customer view over different delivery channels‒ Online redemption not widespread‒ Limited capability for personalized content delivery
Consumer spending: growth 7 – 11% p.a. in 2003 – 2008, after that decline due to economic
crisis (increase of VAT 2009, 2012); in 2011 the decline stopped but pre-crisis level to be
reached only in 2015
Retail sales are 60% of the consumer spending (much higher than in Western Europe)
although its share in GDP fell from 11% in 2010 to 10% in 2011, negative GDP growth in
2012
Revenue dynamics per store format / merchant type: hypermarkets, discounters and
drugstores/pharmacies/perfumeries growing, supermarkets and
wholesalers/cash&carries stagnating/slightly declining, neigbhourhood
stores declining sharply
Mergers and acquisitions pending (consolidation level is still low)
source: Planet Retail 2012
C R O AT I A N R E TA I L M A R K E T – C U R R E N T S TAT U S
H O W I N T E R A C T I V E M O B I L E C O M M E R C E W O R K S
37
Website
3b. Far from a store
TSM-SP Service Provider TSM
TSM-SESecure Element
TSM
POS, Loyalty Systems
Financial POS Network
Redemption Notifications
1. Interact with Touchpoints
Mobile Network
OTA OTA
4b. Provision RedeemableContents
Web Network
Web Network
4a. Deliver Content
5. Receive Content
Content Manager
3a. Get Content
Web Network
Trigger Manager 2. Route Requests
6. Redeem, Pay Checkout
Offers, Loyalty & Social NetworkingContent Providers, Card Issuance Systems
N F C M O B I L E S E R V I C E S – E V E RY T H I N G I S P O S S I B L E
NFC Use CasesN
FC U
sage
Bus
ines
s S
ecto
rs In
volv
edD
omai
n
Public Transport
Advertising
Ticketing
Access Control
Retrieve info-Smart Poster -Info kiosk
StationAirport
Municipal Authorities
Vehicle Services
Person/tionsettings (comfort/clima/ICE)
Parking fee payment
Vehicle
Security
Enterprise
Access Control
Single Sign On -PC-Print
Office
Banking
Retail
Credit Payments
Loyalty
Coupon Redemption
MallHigh Street
Restaurant
Enterprise
Advertising
Retail
Ticketing
Access Control
Payments
-Smart Poster-Info Kiosks
StadiumCinema
Personal Usage
Download & Personalise Application
Download -Ticket-Coupon-Voucher
Check Usage History
Remote deactivation
Everywhere
M E R C H A N T A N D E N D U S E R S O L U T I O N S F O R R I C H M O B I L E C O M M E R C E C R E AT E S M O R E T O U C H O P P O R T U N I T I E S T O I N F L U E N C E M O R E I N - S T O R E P U R C H A S E S
Many opportunities to affect purchase behavior with timely information and targeted offers
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Enter Shop Checkout
• Search and Browse online for downloadable in-store redeemable coupons that can be pushed to the phone
• Get real-time offers at a touch pad menu to order, pay, and/or identify table for food delivery
• Get product information
• Get offers
• Get Customer Reviews
• One Tap Checkout to redeem coupons, use loyalty card, and pay.
• Get new coupons and receipt simultaneously.
Far Near
• Touch download coupons or prepaid cards by tapping at a kiosk
Offers
C H E C K - I N AT A R E S TA U R A N T O R S T O R EU S I N G N F C P H O N E O R S T I C K E R W I T H E X I S T I N G H A N D S E T S
Enabling m-Commerce
40
NFC-Enabled Kiosk or Smart Poster at Mall
Welcome!Tap your phone to get
your personalized promotion list!
NFC-Enabled Kiosk or Smart Poster at store entrance
Mall Check-In
Store Check-In
40% Complete
40% Complete
User taps the NFC phone on Mall Check In smart poster
Wallet will connect to server and download merchant promotion
Selected merchant promotion is displayed in wallet ready for redemption
User taps the NFC phone on check-in Kiosk at store entrance
Wallet will connect to server and promotions fitting the customer profile
List of personalized available promotions and coupons will be displayed in wallet
“ T O U C H - T O - O R D E R ” F R O M A N F C P O S T E R I N FA S T F O O D R E S TA U R A N T
41
User taps the NFC phone to Smart Menu Board in Drive Through lane or Parking Spot
Wallet will communicate with OTA server and download order
Order is successfully downloaded, and is ready to be placed
40% Complete
M T O U C H – S H E L F TA G
42
Time-Sensitive
Promotions
Product Price, Reviews and
Product Details
Real-Time Cross-Sell and Up-Sell
N F C M - C O M M E R C E – B E N E F I T S F O R T H E E N D C O N S U M E R
NFC mCommerce connects the consumer, the store and the digital world through touch in all phases of in-store shopping
Personalized marketing: one-touch check-in
Interactive shopping: one-touch shelf tag– personalized, real time product recommendations can be made
for the customers based on the product selection already in the basket
Integrated check-out: one-touch check-out, order– customers simply request the invoice into their mobile handset,
– without lining up in front of the cashier customer can make their payment with their handset (this increases the capacity of the store) or by cash.
43
“20% of purchases are made on impulse”
“70% of purchase decisions are made in-store”
- P.R.I.S.M.
P R I N T E C S O L U T I O N O F F E R I N G
44
Mobile wallet & OTA provisioning channel software:
‒ Shop, pay or save with real time & personalized services from any location
‒ Merchant Cards - Credit, debit, prepaid, e-cash, gift cards, and transit cards
‒ Loyalty, coupons, promotions, instant rewards, digital receipt
‒ Triggering & Opt-in channel: Shelf tag, smart tag poster, barcode
• Backend SW for mobile loyalty, offers, merchandizing, and prepaid
‒ Personalized coupons/offers, promotions, and instant rewards
‒ Push & pull marketing campaign management
‒ Mobile ordering and merchandizing
• NFC-enabled POS & Universal Acceptance Platform:
‒ Payment / Gift Card / Loyalty offers & eVouchers Acceptance
‒ Single Tap Order & Payment; Send back coupons, rewards, eVouchers, receipts
‒ Introducing the Universal Acceptance Platform (UAP), standardizing & ensuring Interoperability in the NFC Ecosystem
NFC Mobile Channel Loyalty & Marketing Applications
NFC POS HW/SW & UAP
NFC Mobile Channel Provisioning (TSM) Software
N F C B U S I N E S S C A S E C A L C U L AT I O N – S A M P L E
Takes into consideration all the players: retailer, MNO, bank and TSMMNO viewSizing AssumptionsNFC Handsets No 100.000 Txns per Capita per Year 30 Summary MatrixNumber of Coupons Issued/year 3.000.000 Value per txn 10 € Costs Revenues In/Out Flows% of coupons redeemed 20% REV from Issuance of Coupon 0,10 € Cost 1st year 1.196.000 REV 1st year 1.660.000 464.000Rate 0,60 REV from Redemption of Coupon 0,30 € Cost 2nd year 1.255.800 REV 2nd year 2.125.000 869.200 NPV €629.531,25Growth 30% ARPU Increase 10 Cost 3rd year 1.318.590 REV 3rd year 2.147.500 828.910 NPV €831.901,86Number of new co-branded cards 100000 Activation of MNO NFC service 3 €Average Cards per User 2 MNO Share on Additional Card Fee 10%
Additional Cards Provisioned on SE/YR 2 MNO Share on Activation Fee 10%Acquiring Cost per Customer 10 € MNO Share on Acquiring fee 20%
Cost Elements flag Revenue Elements flag
SIM Card ? 0 Share on Acq. fee on co-branded cards 300.000--> NFC Handsets No. x NFC Transactions per capita per Year x Average Value per Transaction x Acquiring Fee x MNO Share on Acquiring Fee 1
Customer Support ? 0 Card Activation revenue 30.000 --> NFC Handsets No. x Activation Fee x MNO share on Activation Fee 1TSM Services 36.000 Annual Fee --> G129 1 ARPU increase 1.000.000 --> NFC Handsets No. x ARPU Increase (=G45) 1Promotion/Marketing ? 1 Revenue from customer 300.000 --> NFC Handsets No. x Activation of MNO NFC Service (=G46) 1
Customer Care 80.000 --> 2 x FTE (HR) 1 Additional Card Issuance Fee YR1 30.000--> Additional Card Issuance per year Fee x NFC Handsets No. x AVG Cards per user x MNO Share on Additional card Issuance Fee 1
Testing New NFC H/set features ? 1 Additonal Card Issuance Fee YR2 45.000--> Additional Card IssuanceFee YR1 (=G58) x (1 + Card Growth Rate (=C80)
Acquisition Cost 1.000.000 --> No. of NFC Handsets x Cost of Acquisition per customer (=G13) 1 Additonal Card Issuance Fee YR3 67.500--> Additional Card IssuanceFee YR2 (=G59) x (1 + Card Growth Rate (=C80)
IT Cost 40.000 --> 1 x FTE (HR) 1 Revenue from TSM (UICC rent) 1Legal/Regulatory 40.000 --> 1 x FTE (HR) 1 Revenue from TSM (lifecycle mgt) 1Operations Costs (yearly) 40.000 --> 1 x FTE (HR) 0 Ad Revenue ?
0 Digital Goods ?Smart Phone Upsell ?Churn reduction ?
1.236.000 1.660.000
1.1961.256
1.319
1.660.000
2.125.000 2.147.500
1 2 3
Costs Revenues
P R I N T E C ’ S C O M M I T M E N T
Printec is at the center of the new landscape, providing solutions for all payment requirements and guiding businesses to a bigger world of true mobile commerce.
We offer all the components you need to enable the NFC experience:
– Provisioning Software
– Loyalty & Marketing Applications
– NFC enabled POS terminals (acquiring)
– Universal Acceptance Platform
End-to-End NFC lifecycle
We ensure PCI compliant solutions,
While also defining the acceptanceside in NFC ecosystem (UAP)
Making it easier for any Service Provider to join the NFC ecosystem and preserving interoperability between Service Provider (SP), TSM, Mobile App and POS
Printec with more than 300,000 EFT/PoS terminals deployed in the region is enabling the development of m-payment ecosystems in SEE
46
Enabling the NFC Ecosystem
E N A B L I N G M - C O M M E R C E
47
IssuingBanks
RetailersAcquirers Mobile Operators
Transport Service Providers
Handset MFRs
Terminal& Reader MFRs
Content Providers
Printec
Enabling m-Commerce