#online tuesday the floor is yours: tjerk van der veen en martin leeflang
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Online Conversie Cyclus
≠ Opnieuw bouwen ≠ Opnieuw designen≠ Wiel opnieuw uitvinden≠ Kennis uit het verleden
Continue : Meten, valideren, optimaliseren
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Website optimalisatieHomepage
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Website optimalisatieConversie Funnel
Homepage
Productpagina
Detailpagina
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Online Communicatie Banner – LP - Conversie
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-> Conversi
e
Homepage take over
Landingspagina
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Online CommunicatieBanner -> LP -> Sales
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Orderflow
Landingspagina
Banner
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Online Conversie Optimalisatie
Wat is de optimale meetmethode? Eyetracking Statistics
Meten, valideren & optimaliseren
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Eyetracking
Testgroep: N=25 Elke week
carrousel Meerdere
klanten Objectief beeld
Kosten efficiënt +/- €1.000 per test.
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Eyetracking kijkpatronen
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Eyetrackingheatmaps + aandachtstijd
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EyetrackingT-analyse
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Statistics:klantgedrag
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Statistics:klantgedrag
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Statistics:klantgedrag
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Statistics
échte klanten, écht klantgedrag
Doelstellingen vs bezoekersgedrag Herkomst van bezoekers Conversie Funnel optimalisatie Call for Action
Techniek: Omniture/ Google analytics
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Online Conversie Cyclus
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Dank voor uw aandacht!
www.onlinetuesday.nlwww.meetup.com/onlinetuesday@onlinetuesday
Martin Leeflang
Tjerk van der Veen