online staffing online staffing ––––how to play how to ... · • different from a...

9/18/2014

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Online Staffing Online Staffing Online Staffing Online Staffing –––– How to Play How to Play How to Play How to Play New PlatformNew PlatformNew PlatformNew Platform----Based ModelsBased ModelsBased ModelsBased Models

for Staffing Firmsfor Staffing Firmsfor Staffing Firmsfor Staffing Firms

PRESENTED BY

Andrew Karpie

Chirag MehtaDavid Searns

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Agenda

• Introductions

• Staffing and online platforms

• Online platform playbook

• Q&A

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Online Staffing: Yes, it’s growingFrom about 10 in 2005 to

currently over 150 distinct

businesses developing

platforms to pursue “online

staffing”

Total value of “online staffing”

annual spend forecasted to

rise from about $2B in 2014

to between $15B to $47B by

2020

Source: Staffing Industry Analysts

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Demand by Larger Enterprise

(over 500 employees)

I n 2013 there may be no mo re than 100 in stance s of fo rmal

s ervice contra cts between o nl ine staffing platfo rms an d large

e nterprises. This is l ikely to grow consid erably as large

e nterprises ad opt on l ine workforce servi ces an d learn the

a dvanta ges of onl ine staffi ng

"Onsite Worker" Platforms Online platforms ena bl ing "Onsite " work arrangemen ts is jus t

getting started in 2013. The efficie ncy an d servi ce advantage s

o f the o nl ine staffing platfo rm mo del wi l l drive growth in

d eman d, and this mo de of onl ine staffin g wi l l take market

s hare from tra ditiona l staff ing

Ongoing Platform Innovation I nnovation of onl ine staffin g platforms h as bee n incre asing

o ver the past years, i nnovation by both e xisting and ne w

p latforms tha t are ta king what the y have learne d abou t early

o nl ine staffin g platfo rms a nd use rs to de velop capabi l i ties

that wi l l growth mark ets fu rther.

Staffing Firm Hybridization By 2020, many traditi onal staffing fi rms wi l l have started to

a dopt o nl ine staffing platfo rm mo dels a s a way to (a) del ive r

"onl ine work" service s to cl ients a nd (b) improve perfo rmance

o f "ons ite" sta ffing.

This growth will come from…


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Are businesses turning to Online Staffing?

“…companies -- large and small -- need

to learn how to tap online work

platforms so that they can cultivate

talent pools of network-connected

independent workers not only locally but

wherever they may reside across the

world. The companies that do not, risk

being at a disadvantage in the future.”

Peter Evans, PhD

Vice President, Center for Global Enterprise and former Director, Global Strategy and

Analytics at GE


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So what should staffing firms do?

• Get educated and clear in your own minds about

what’s going on

• Get to know what your options really are

• Start doing something…• At the very least, to start learning and adapting

• At best, to start capturing new opportunities

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Online Staffing “Myth Busters”!

• Not just players like Elance-oDesk, freelancer.com, etc. • Not just large-scale marketplaces• Not just global labor arbitrage • Not just online/virtual freelancers

• Really is about adding a new dimension to the staffing (work-arrangement intermediation) industry (ongoing “digitization”).

• Staffing industry is increasingly seeing this new technology-based dimension as something to be embraced.

• Many different approaches using online platforms and staffing business models can be pursued.

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How SIA Defines “Online Staffing”

“Online Staffing”- an online platform model that

enables specific hirers and specific (independent,

typically contingent) workers to enter into,

complete, and transact work arrangements.

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How SIA Defines “Online Staffing”“Online Staffing”- an online platform model that

enables specific hirers and specific (independent,

typically contingent) workers to enter into,

complete, and transact work arrangements.

The “online platform model” is key

“Online Staffing” is a way of doing work

arrangement intermediation (aka staffing)

by relying on an “online platform”

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Independent

providers of

labor services

• Different from a “system” (applicant tracking system, front or back office

system, billing system, etc.) that just automates functions/processes

• A “platform” enables “relationships” and “transactions” (in our case, work

arrangements) between different parties on either side of the platform

• Platforms can be used to enable

• a complete, end-to-end work arrangement (e.g., what an Elance-oDesk does, etc.)

• parts of the work arrangement (e.g., sourcing and candidate engagement, et al)

Platform – Not just a system

Online Work

Arrangement

Intermediation

Platform

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How can you play?

Front Office Systems/ATSBack Office Systems

We

bsi

te

We

bsi

te

Sourcing And RecruitingSa les and Service

Buyers/Clients Candidates/Workers

ResumesJob Reqs

Staffing Firm

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Start using a platform


We

bsi

te

We

bsi

te



ResumesJob Reqs

Online Platform

Staffing Firm

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Talent Pools


We

bsi

te

We

bsi

te



ResumesJob Reqs

Online Platform

Staffing Firm

Talent Pools

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Talent Pools

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Job Search for Candidates

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Talent Showcase


We

bsi

te

We

bsi

te



ResumesJob Reqs

Online Platform

Staffing Firm

Talent PoolsTalent Showcase

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Talent Showcase by Skill, Location and Availability

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End-to-end Solution


We

bsi

te

We

bsi

te



ResumesJob Reqs

Online Platform

Staffing Firm

Talent PoolsTalent Showcase

End-to-end Solution

Could be full or partial self-service or even open marketplace

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NextCrew Platform-Capabilities

Front Office Systems/ATS We

bsi

te

We

bsi

te

Back Office Systems

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White Label Solution

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Standardized Talent Profiles

Ability to share profiles with clients

Work schedule

Link to video resumes

Reviews

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Talent Selection and Job Settings

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Client Management

Create a private talent pool

Rate configuration

Locations

Timesheet approval

Reviews

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Timesheet Approval

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How can you play?• Use partial capabilities of platform to enhance

staffing firm performance• Staffing firms can create their own talent pools

• Staffing firms can offer clients and candidates talent showcase visibility

• Use end-to-end platform capabilities to “jump the curve” to embrace innovative delivery models

• Staffing firms can offer clients complete online staffing solutions… with more or less “self-service”

• Staffing firms can offer clients capability to create their own private talent pools

• Staffing firms can build many-to-many online staffing marketplaces

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Any questions?

1.888.696.2900

[email protected]

@DavidatHaley @haleymarketing

www.facebook.com/HaleyMarketing/

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Coming Next:

Staffing World 2014 RecapThursday, October 30, 2014 at 2 p.m. EDT

Reserve your seat: www.lunchwithhaley.com

online staffing online staffing ––––how to play how to ... · • different from a...

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