HOW TO MAKE IT HAPPEN!

Online Sales

Your Kroc Website

1. List class information and descriptions

2. Add a link for ‘Registering Online’

3. Explain your process of how to register online

Class Selection

Register for an Account

Class Participants

Shopping Cart

3 RULES

1. Give the class a name that is legible to the

public

2. Always add a Marketing Description

3. Always mark the activity as private or public

when

prompted

Common Mistakes

The activity name doesn’t make sense to the publicMarketing Descriptions are missing, incomplete, or

contain misspellingsActivities/classes are missing

o Missing keywords in description, or “do not sell” checked

I see items that don’t look like activities at allo Makes you wonder, “what is that?”

Common Mistakes cont.

Names look MESSY with days and times in textAge Range needs to make senseThe class start/end times are missingRequired forms and waivers are not attached onlineFree classes and Corps event are missing

o Staff doesn’t realize they can allow customers to register online for a free class –

1. Age Restriction should be appropriate to your audience.

2. Not everything needs to be sold online.

Class descriptions within RMS and

the Program Guide MUST be

the same.

Is this a one day event or week long event?

Consumer Friendly

Is your Activity in the Appropriate Category?

Staffing Responsibilities

It is the primary responsibility of program and membership staff to input information into RMS

The Marketing department needs to monitor Kroc Sales, just as they do other public information

Name Change of a Class

1. Enter RMS

2. Select Class List

3. Select a Class Definition

Name Change of a Class

1. Double click to open Class

2. Change ‘Description’ name and/or ‘Display Name’

Name Change of a Class

1. Click Save

2. Read Propagate Changes Window

3. Make Selection

4. Continue with Save

Check your work online to ensure

your change produced the

results you were expecting.

Adding/Editing the Marketing Description

1. Enter RMS

2. Select Class List

3. Select a Class Definition

Adding/Editing the Marketing Description

1. Double click to open Class

2. Add or change Marketing Description

3. Save file4. Check your

work online

Make a Class Show Up for Sale Online

1. Enter RMS

2. Select Class List

3. Select a Class Definition

4. Click on ‘Classes’ tab

5. Double click a specific class session

Make a Class Show Up for Sale Online

Uncheck‘Do not sell online’ box

Selling a Membership

Memberships sold online need to be basic types, such as:

1. Individual

2. Two Adult

3. One Adult family up to 5 dependents

4. Family

5. Senior Individual

6. Senior – Two Adults

Corporate, scholarship, silver

sneaker memberships should NOT be offered online

Selling a Membership

1. From ‘Categories’, you will next select ‘Plans’

2. Select your membership plan

You can choose which

memberships to sell online by

simply checking this box

The Reality of Online Sales

What you think it means

Prevents in transition

staff from relaying wrong

information Constant training of new

staff affects sales

Increased work that

won’t produce desired

results

The real benefitsAccurate information

Which will lead to sales

Reduced labor hoursReach more potential

consumersLess informational calls

to the Welcome DeskLow ROI

How to Market Online Sales

• Program Guide

• Electronic Newsletter

• TV Sliders

• Outdoor Marquees

• Indoor paper banner

• Postcards

• Links in emails to potential consumers

• Consumers asking questions

• Educating your staff with training that online sales is out there

Online Sales Success

On Tuesday, May 12th the Augusta Kroc Center online sales went live. Thursday, May 14th the marketing for online sales went out and by Monday, May 18th we had made $670 from online sales alone. This shows the potential of exponential growth your Kroc Center could have from online sales.