online reputation management
DESCRIPTION
Your Internet reputation is manageable. Bayshore Solutions shares tips for your online reputation management strategy.TRANSCRIPT
Online Reputation Managment
Internet Insights
Two Types of Reputation Management
• Passive Defensive Reputation Management
Is necessary when negative information was posted at a time in the past and has not been refreshed lately. Examples include negative reviews, blog comments, journalism etc.
* Techniques differ depending on type of new web content created
• Active Defensive Reputation Management
An entity is actively posting and refreshing negative information about a brand. Examples are blog posts, editorial comments etc.
*Source: Wikipeida.org
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Case Study Example:Passive Defensive Reputation Management
Problem: Unknown person posted untrue and negative information
Challenge- Because of popularity and search engine ranking negative comments tend to rise quickly in search results.
Solution:
1. Find the problematic and most damaging key phrases and alternative versions of those key phrases.
2. Create a list of appropriate key phrases and rate according to number of searches made monthly.
3. Prioritize the list to most damaging and least damaging.
Objective- not to suppress but replace information.
Create content based on online reputation management plan.
– Creation of new content should be prioritized accordingly.
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Objective
Objective- not to suppress the negative post but to replace information with true and good in nature.
• Create content based on online reputation management plan. Create new and powerful content.
• Content should be introduced gradually using different domain ownerships and geographically diverse hosting environments.
• Profiles should be written and differentiated from each other.
• Content should be optimized for search engines.
Techniques differ depending on type of new content created.
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866-352-4971