online real estate and social media for nigeria
TRANSCRIPT
ì UTB 603
TechnoVision
NIGERIA REAL ESTATE, THE ONLINE WORLD & SOCIAL MEDIA
The Nigerian Real Estate Industry
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2009 2010 2011 2012 2013 2014
Value of Real Estate in Nigeria Affordability of buying houses has gone up and demand for Personal proper>es has risen. So has compeDDon to service that demand!
Today’s Presentation
1. Nigeria Online
2. Social Media
3. What’s Next?
Content
1. Nigeria Online
2. Social Media
3. What’s Next?
Nigerian Real Estate is online!
Because Nigerians are getting online!
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2000 2007 2010 2014
Nigeria: Internet Users Nigeria is the largest country in Africa, and the 8th largest country in the
world by number of
internet users
hJp://www.internetworldstats.com/top20.htm
They are online using mobile
“In terms of the total web pages services to mobile devices, the global average is now 33% of all pages. Nigeria tops the league at 76% followed by India at 72%”
…and they’re making money online!
Where do they go online?
1. Google.com
2. Google.com.ng
3. Facebook.com
4. Yahoo.com
5. Youtube.com
6. Blogspot.com
7. Twi7er.com
8. Jumia.com
9. Konga.com
10. Linkedin.com
11. Nairaland.com
12. Wikepedia.com
13. Ask.com
14. Naij.com
15. Lindaikeji.blogspot.com
16. Amazon.com
17. Goal.com
18. Vanguardngr.com
19. GTBank.com
20. Punchng.com
21. Instagram.com
So what are they doing online?
Mobile Online
Think content! Think relationship!
Content
1. Nigeria Online
2. Social Media
3. What’s Next?
Real Estate Professionals on Social Media
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Social Media Networks
Do you know which social media
networks your
prospects are using?
Know your social media lingo!
MEDIA CHARACTERISTIC
TwiLer I am “following” product/service related updates
Facebook I “like” to see where I can buy products/services I “share” interes>ng products/services with friends
FourSquare I have “checked-‐in” places where I can buy products/services
YouTube I’m “watching” a video of the products/services want to buy
Instagram I’m “seeing” pictures of the products/services want to buy
Pinterest I “pin” the kind of products/services I would like to buy
Linkedin I get “connected” to industry experts and join their group discussion
The ultimate “word of mouth” Advertising
Do you know
what they are saying about you and your services online?
Start by setting SMART goals!
ì What do you want to accomplish? ì Customer Rela>ons: Page
Likes, Followers? ì Website Traffic: Sales
Leads, Conversions?
ì How will you measure success or ROI?
Relevant Content Only Please!
ì What is it that your clients and prospects want from you? . ì Engage your audience!
ì What informa>on do they need? ì Give them a reason to make
comments!
ì What benefits can you offer them? ì Use Polls, ques>ons & opinions.
ì 90% valuable content, 10% self promo>on. ì Test and check analy>cs
The keyword is “Social”!
ì The proper and effec>ve use of social media is to build community, conversaFon and relaFonships with your audience.
ì They want to know you. So ì Complete your social media account profiles
ì Don’t leave the bio sec>on blank! On a personal page, include your business; on a business page, tell a liJle about yourself.
ì Include your website address. If there isn’t a place in the profile, add it in your bio!
ì It is a conversa>on – not a one way sales pitch.
ì Add value. If the only thing your followers see is houses for sale, they will quickly stop following.
ì Add your ac>ve social media links to your website, blog, email signature and adver>sing!
Use a Content Calendar!
ì Be Consistent!
ì Have a plan! ì Keeps you on schedule ì Sense of accomplishment
ì Pick a theme (month/week) ì Decide how open ì Start small – one SM
network
ì Post regularly, comment and respond to others.
Facebook Strategy!
3. Create compelling content • Make your business come
alive on Facebook
4. Adver>se • Reach more of the people who
maJer most to you
5. Measure and adjust • Find out what’s working well, so
you can maximise the impact of every post and ad
1. Set up your page • Create the hub for your
business on Facebook
2. Iden>fy your audience • Think about who you’d like to
meet, and introduce yourself
Facebook Do’s
Facebook Don’ts
ì TwiLer in 15 Minutes a Day
ì 1 min: Check @messages and reply
ì 1 min: Check Direct Messages and reply
ì 5 min: Scan feed, comment and retweet 2-‐4 items.
ì 7 min: Schedule 3 more tweets using Hootsuite.
ì 1 min: Follow 10 new people.
ì Rinse and Repeat the next day!
What Can You Say in 140 Characters? A LOT!
ì Complete your profile & background. ì 165 characters, what you
do, where, a bit of personal info.
ì A good tweet is short – 60 to 70 characters ì Don’t use all 140 characters,
allows for retwee>ng!
ì Shorten links (bitly.com, >nyurl.com)
Linkedin GeXng Started ì Understand how LinkedIn works before you create a
LinkedIn login, if you're not already a member. ì Create a great LinkedIn profile to put your best
forward when people come to check you out. ì Create a LinkedIn company page for your business
that will be automa>cally linked to you through the CV in your profile.
Passive LinkedIn Strategy ì Pos>ng regular status updates ì Group par>cipa>on & Answer ques>ons ì Send messages and invita>ons to those in your
network and to other group members
Aggressive Linkedin Strategy ì Link your status updates with your other social
media accounts. ì Start a group for you brand or business ì Ask your first-‐level contacts for introduc>ons to their
first-‐level contacts. ì Share ar>cles related to your brand or business ì Look for connec>ons related to your business/brand ì Answer ques>ons in Ques>ons and Answers ì Crea>ng an event on LinkedIn ì Send “re-‐engagement” messages to your connec>on ì Invite experts related to you market to be a guest
blogger on your blog ì Interact with LinkedIn Connec>ons Regularly ì Try LinkedIn adver>sing. ì Consider upgrading to a paid LinkedIn membership.
Social Networking for Business!
GeXng Started ì Choose your handle carefully. If possible, use
TwiJer username ì Think before you click! Why are you using
Instagram? ì Become a regular user first. Experience
Instagram to see how people are using it. ì Think about your services ì Establish a customer profile. ì Coordinate social media campaigns. Use with
Facebook & TwiJer ì Think strategically about your posts.
Choosing the Right Content ì Show off your products with sneak previews. ì Remember that cuteness sells. ì Announce new appointments, promote your
culture. ì Showcase your customers and service.
Instagram Strategy ì Balance Fun Images With Business Pictures
ì Track the engagement on your images to find out what your followers like best!
ì Cul>vate a Following ì Use relevant, popular hashtags ì Engage by following others and liking
their photos ì Reward Followers
ì Inspire Poten>al Customers ì AJract your target market with images
that share a compelling and inspiring story.
ì Juxtapose Use of Filter and No-‐Filter Images ì Use the filters that Instagram provides to
change the look and feel of your photos. ì Use Video
ì Video Important Brand Moments
Sharing your business life with friends through pictures.
Link your social media accounts
All these social media sites have a secDon where you can add your other social media accounts. Link your social media accounts and allow your updates to post to other sites.
Content
1. Nigeria Online
2. Social Media
3. What’s Next?
What’s Next?
Loca>on Based Services (LBS) will change the way Property is rented and sold!
