online persuasion - bart schutz
TRANSCRIPT
![Page 1: Online Persuasion - Bart Schutz](https://reader031.vdocuments.site/reader031/viewer/2022031816/55d5325abb61eb13558b4572/html5/thumbnails/1.jpg)
Bart Schutz | @BartS | LinkedIn.com/in/bartschutz Online Dialogue B.V.
O n l i n e P e r s u a s i o n
![Page 2: Online Persuasion - Bart Schutz](https://reader031.vdocuments.site/reader031/viewer/2022031816/55d5325abb61eb13558b4572/html5/thumbnails/2.jpg)
@BartS | Online Dialogue WheelofPersuasion.com #optimize
Digita l Data
![Page 3: Online Persuasion - Bart Schutz](https://reader031.vdocuments.site/reader031/viewer/2022031816/55d5325abb61eb13558b4572/html5/thumbnails/3.jpg)
@BartS | Online Dialogue WheelofPersuasion.com #optimize
Psychology
Psychology
Psychology Psychology
Psychology
Psychology Psychology
Psychology Psychology
Psychology
Psychology
Psychology
Psychology Psychology
Psychology
Psychology
Psychology
Psychology
Psychology
![Page 4: Online Persuasion - Bart Schutz](https://reader031.vdocuments.site/reader031/viewer/2022031816/55d5325abb61eb13558b4572/html5/thumbnails/4.jpg)
@BartS | Online Dialogue WheelofPersuasion.com #optimize
Psychology
Psychology
Psychology Psychology
Psychology
Psychology Psychology
Psychology Psychology
Psychology
Psychology
Psychology
Psychology Psychology
Psychology
Psychology
Psychology
Psychology
Psychology
![Page 5: Online Persuasion - Bart Schutz](https://reader031.vdocuments.site/reader031/viewer/2022031816/55d5325abb61eb13558b4572/html5/thumbnails/5.jpg)
@BartS | Online Dialogue WheelofPersuasion.com #optimize
![Page 6: Online Persuasion - Bart Schutz](https://reader031.vdocuments.site/reader031/viewer/2022031816/55d5325abb61eb13558b4572/html5/thumbnails/6.jpg)
@BartS | Online Dialogue WheelofPersuasion.com #optimize
![Page 7: Online Persuasion - Bart Schutz](https://reader031.vdocuments.site/reader031/viewer/2022031816/55d5325abb61eb13558b4572/html5/thumbnails/7.jpg)
@BartS | Online Dialogue WheelofPersuasion.com #optimize
![Page 8: Online Persuasion - Bart Schutz](https://reader031.vdocuments.site/reader031/viewer/2022031816/55d5325abb61eb13558b4572/html5/thumbnails/8.jpg)
@BartS | Online Dialogue WheelofPersuasion.com #optimize
![Page 9: Online Persuasion - Bart Schutz](https://reader031.vdocuments.site/reader031/viewer/2022031816/55d5325abb61eb13558b4572/html5/thumbnails/9.jpg)
Wheel of Persuasion"
Access Code :
boston"
"
(available until Oct 10th 2013)
WheelofPersuasion.com
@BartS | Online Dialogue WheelofPersuasion.com #optimize
![Page 10: Online Persuasion - Bart Schutz](https://reader031.vdocuments.site/reader031/viewer/2022031816/55d5325abb61eb13558b4572/html5/thumbnails/10.jpg)
D e c i s i o n m a k i n g
@BartS | Online Dialogue WheelofPersuasion.com #optimize
![Page 11: Online Persuasion - Bart Schutz](https://reader031.vdocuments.site/reader031/viewer/2022031816/55d5325abb61eb13558b4572/html5/thumbnails/11.jpg)
System 1 System 2
@BartS | Online Dialogue WheelofPersuasion.com #optimize
Decis ion Making
![Page 12: Online Persuasion - Bart Schutz](https://reader031.vdocuments.site/reader031/viewer/2022031816/55d5325abb61eb13558b4572/html5/thumbnails/12.jpg)
@BartS | Online Dialogue WheelofPersuasion.com #optimize
System 1 is always ‘on’
System 1 & System 2
![Page 13: Online Persuasion - Bart Schutz](https://reader031.vdocuments.site/reader031/viewer/2022031816/55d5325abb61eb13558b4572/html5/thumbnails/13.jpg)
@BartS | Online Dialogue WheelofPersuasion.com #optimize
17 x 24 = ?
System 1 Automatic Fast Rich Effortless No control
System 2 Reasoning, logic Slow Poor Effortfull Control (choice)
System 1 is emotional System 2 is rational
System 1 & System 2
![Page 14: Online Persuasion - Bart Schutz](https://reader031.vdocuments.site/reader031/viewer/2022031816/55d5325abb61eb13558b4572/html5/thumbnails/14.jpg)
@BartS | Online Dialogue WheelofPersuasion.com #optimize
Choice Paradox
The Paradox of Choice Offer a minimum of 2 and a
maximum of 5 choices
![Page 15: Online Persuasion - Bart Schutz](https://reader031.vdocuments.site/reader031/viewer/2022031816/55d5325abb61eb13558b4572/html5/thumbnails/15.jpg)
@BartS | Online Dialogue WheelofPersuasion.com #optimize
Choice Paradox
Goal directed? Different from orienting!
![Page 16: Online Persuasion - Bart Schutz](https://reader031.vdocuments.site/reader031/viewer/2022031816/55d5325abb61eb13558b4572/html5/thumbnails/16.jpg)
@BartS | Online Dialogue WheelofPersuasion.com #optimize
“In Gaze Placement” Put your most persuasive
content in your customers’ gaze
Gaze Placement
![Page 17: Online Persuasion - Bart Schutz](https://reader031.vdocuments.site/reader031/viewer/2022031816/55d5325abb61eb13558b4572/html5/thumbnails/17.jpg)
@BartS | Online Dialogue WheelofPersuasion.com #optimize
System 2
Post-decision rationalization Our consciousness is about post-decision ALIBI’S !
![Page 18: Online Persuasion - Bart Schutz](https://reader031.vdocuments.site/reader031/viewer/2022031816/55d5325abb61eb13558b4572/html5/thumbnails/18.jpg)
@BartS | Online Dialogue WheelofPersuasion.com #optimize
Post-decis ion rat ional izat ion
@BartS | Online Dialogue WheelofPersuasion.com #optimize
"Post-decision rationality Stop focussing on USP’s"
![Page 19: Online Persuasion - Bart Schutz](https://reader031.vdocuments.site/reader031/viewer/2022031816/55d5325abb61eb13558b4572/html5/thumbnails/19.jpg)
@BartS | Online Dialogue WheelofPersuasion.com #optimize
Essential First
System 1
![Page 20: Online Persuasion - Bart Schutz](https://reader031.vdocuments.site/reader031/viewer/2022031816/55d5325abb61eb13558b4572/html5/thumbnails/20.jpg)
@BartS | Online Dialogue WheelofPersuasion.com #optimize
!!! It’s all about system 1 !!!
Subl iminal reassurance
![Page 21: Online Persuasion - Bart Schutz](https://reader031.vdocuments.site/reader031/viewer/2022031816/55d5325abb61eb13558b4572/html5/thumbnails/21.jpg)
@BartS | Online Dialogue WheelofPersuasion.com #optimize
Present focus bias
“Don’t make me think consiously”
![Page 22: Online Persuasion - Bart Schutz](https://reader031.vdocuments.site/reader031/viewer/2022031816/55d5325abb61eb13558b4572/html5/thumbnails/22.jpg)
@BartS | Online Dialogue WheelofPersuasion.com #optimize
Ambiguity Aversion
Ambiguity Aversion: “We prefer options that are
certain”
![Page 23: Online Persuasion - Bart Schutz](https://reader031.vdocuments.site/reader031/viewer/2022031816/55d5325abb61eb13558b4572/html5/thumbnails/23.jpg)
@BartS | Online Dialogue WheelofPersuasion.com #optimize
Focusing effect
Emphasis Framing
“The focus on specific subsets
of relevant aspects, highly
influences our judgments”
![Page 24: Online Persuasion - Bart Schutz](https://reader031.vdocuments.site/reader031/viewer/2022031816/55d5325abb61eb13558b4572/html5/thumbnails/24.jpg)
@BartS | Online Dialogue WheelofPersuasion.com #optimize
Equivalence Framing
Equivalence Framing “The way things are stated or portrayed,
highly influences our choices”
![Page 25: Online Persuasion - Bart Schutz](https://reader031.vdocuments.site/reader031/viewer/2022031816/55d5325abb61eb13558b4572/html5/thumbnails/25.jpg)
@BartS | Online Dialogue WheelofPersuasion.com #optimize
Visual Cueing: “Our attention is very easily influenced”
Visual cueing
![Page 26: Online Persuasion - Bart Schutz](https://reader031.vdocuments.site/reader031/viewer/2022031816/55d5325abb61eb13558b4572/html5/thumbnails/26.jpg)
@BartS | Online Dialogue WheelofPersuasion.com #optimize
Toe in the door: Get that 1st click!
Toe in the Door
![Page 27: Online Persuasion - Bart Schutz](https://reader031.vdocuments.site/reader031/viewer/2022031816/55d5325abb61eb13558b4572/html5/thumbnails/27.jpg)
@BartS | Online Dialogue WheelofPersuasion.com #optimize
T h e W h e e l o f P e r s u a s i o n
![Page 28: Online Persuasion - Bart Schutz](https://reader031.vdocuments.site/reader031/viewer/2022031816/55d5325abb61eb13558b4572/html5/thumbnails/28.jpg)
O n e m o r e t h i n g …
@BartS | Online Dialogue WheelofPersuasion.com #optimize
![Page 29: Online Persuasion - Bart Schutz](https://reader031.vdocuments.site/reader031/viewer/2022031816/55d5325abb61eb13558b4572/html5/thumbnails/29.jpg)
Digital Data Persuasion Psychology
Apply"science ! You need a psychologist !
“today start-ups are increasingly looking to the principles of behavioral psychology to
encourage behaviors and return visits”
@BartS | Online Dialogue WheelofPersuasion.com #optimize
![Page 30: Online Persuasion - Bart Schutz](https://reader031.vdocuments.site/reader031/viewer/2022031816/55d5325abb61eb13558b4572/html5/thumbnails/30.jpg)
@BartS bart @ onlinedialogue.com nl.linkedin.com/in/bartschutz/
online-dialogue.com online-persuasion.com
wheel-of-persuasion.com
Wheel of Persuasion
Access Code :
boston"
(available until Oct 10th 2013)
Next course: Beginning 2014 "(“we’re considering online”)