online penetration of appliances and lighting categories in india, china, usa
TRANSCRIPT
|Source- RedSeer Analysis
Appliances and lighting categories have reached a much higher online
penetration in US and China compared to India
White Goods
A
Retail Lighting
B
Brown Goods
C
Online Sales as % of total retail sales (2015)
25% 18%
20-25% 16%
22% 21%
5%
~6%
7%
Additional Insights
In US, online
shoppers spend 30%
more per online
purchase compared
to offline
The Chinese online
market has been growing
at 50+% y-o-y even as
the offline market
continue to show single
digit growth
In China, omni-channel
players have been able to
capture a greater share of
the online market
compared to pure-play
online players