online & mobile retailers: why focus on hispanics to differentiate and grow
DESCRIPTION
Companies are leaving money on the table by not personalizing their digital offering and marketing strategies to meet the needs of U.S. Hispanics. While 15.3% of Internet users are Hispanic, only 1.67% of all display ad impressions are served in Hispanic Ad Focus Sites. The 3 reasons why companies should look to Hispanics to differentiate and grow their business are: 1) Hispanics spend more than average on top e-commerce categories; 2) Hispanics are more involved with online shopping; and 3) Competition for Hispanic online market share is low.TRANSCRIPT
© 2014 DIAZ & CO. Hispanic Experts, Inc.
Sandra Diaz, President www.diazandco.com [email protected]
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