online marketing to renters - tallerman
DESCRIPTION
Online Marketing to Renters Workshop presentation by DonTRANSCRIPT
- 1. Online Marketing Group November 16, 2011
- 2. Online is where the action is In the last four years, the web has gone from 100 million websites to 250 million 80% of US citizens are online 30 year olds engage in over 14 web activities 40% of Americans use smartphones 64% of social media users utilize review sites first 35% of home searchers used 5+ websites
- 3. Multi-Channel Marketing What is your online strategy? Ads Email BlogListing Syndication Search SEO VS. PPC
- 4. BECAUSEIf Google cant find you, nobody else will
- 5. Claim your space online
- 6. Search & Social are Intertwined Peer review
- 7. Patterns of Social Media Self-Identification Brand Voice Connecting Engaging
- 8. Paradigm Shift Consumer Control What Can you do? A LOT