online marketing to renters - tallerman

11
Online Marketing Group November 16, 2011

Upload: ryan-slack

Post on 01-Nov-2014

844 views

Category:

Real Estate


0 download

DESCRIPTION

Online Marketing to Renters Workshop presentation by Don

TRANSCRIPT

  • 1. Online Marketing Group November 16, 2011
  • 2. Online is where the action is In the last four years, the web has gone from 100 million websites to 250 million 80% of US citizens are online 30 year olds engage in over 14 web activities 40% of Americans use smartphones 64% of social media users utilize review sites first 35% of home searchers used 5+ websites
  • 3. Multi-Channel Marketing What is your online strategy? Ads Email BlogListing Syndication Search SEO VS. PPC
  • 4. BECAUSEIf Google cant find you, nobody else will
  • 5. Claim your space online
  • 6. Search & Social are Intertwined Peer review
  • 7. Patterns of Social Media Self-Identification Brand Voice Connecting Engaging
  • 8. Paradigm Shift Consumer Control What Can you do? A LOT