online marketing strategies
TRANSCRIPT
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Adventure Works: The ultimate source for outdoor equipment
ONLINE MARKETING STRATEGIES
SOUMYA GHOSHDEC 16, 2012
presents
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Executive Summary
The ConceptOnline marketing alongside conventional media
The OpportunityReduced costs
Reaching target audience with greater precision than other medias
The Potential
• The next big thing in advertising
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What We’ll Cover Today
• What is online marketing• Pros of online marketing• What your target audience should be• Return on investment• What we offer• How it works
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What is online marketing?
Online marketing is referred to as themarketing of products or services over
theinternet
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Why go for online marketing?
IT’S FASTER
get your advertisement up on facebook in only 15 min
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Why go for online marketing?
HAS A FLEXIBLE BUDGET
choose your budget
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Why go for online marketing?
24/7 DATA ANALYSIS
get feedback anytime you want
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Why go for online marketing?
TARGET AUDIENCE REACHED 4X FASTER
GOOGLE FACEBOOK NEWSPAPER TV0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
TARGET AUDIENCE REACHED
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Target your audience in a way never done before
target location radius
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Target your audience in a way never done before
target cities and states
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Target your audience in a way never done before
target age, sex and interests
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Return on investment
2006 2007 2008 2009 2010 2011 20120
20000000
40000000
60000000
80000000
100000000
120000000
140000000
160000000
INTERNET USERS IN INDIA
online marketing next big thing in India
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Personal prod
Automobile
Job Sites
Air ticket ads
Matrimonial
Ent Sites
Mobile Instruments
Computer
Banks/Financial
Hotels/ Holidays
0.00% 0.50% 1.00% 1.50% 2.00% 2.50% 3.00% 3.50% 4.00% 4.50% 5.00%
PRODUCTS BOUGHT AFTER SEEING AN AD
Return on investment
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What we offer
• Web Design• Website conversions
• Google Adwords
• Social Media
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How it works
• Pay only when someone sees your advertisement• Pay only when someone clicks on your advertisement
• Pay to post your ad on a specific website
Select your target audience
Create media buzz and make your product stand out
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THANK YOU this has been a presentation from Heartbeatz Communications