online marketing @ state of the art marketing event

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General presentation about online marketing for the State of the Art Marketing event of Windesheim University.

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Page 1: Online Marketing @ State of the Art Marketing Event
Page 2: Online Marketing @ State of the Art Marketing Event

even voorstellen

Martin JoosseSEO Consultant

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SEO Consultant??

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SEO

Content Technique Link building

Zoekmachine Optimalisatie: Content, Techniek, Links

Page 5: Online Marketing @ State of the Art Marketing Event

Content: Richt je website op bezoekers…

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… en geef ze de informatie die ze zoeken

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Techniek: Kan een zoekmachine elke pagina op de website bereiken?

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Hou je aan de webstandaarden

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Voorkom gebruik JavaScript, Flash of formulieren voor essentiële onderdelen (zoals de navigatie)

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Links?

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Elke link kan je positie verbeteren!

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Mensen praten over je product, dienst, merk…

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…op het schoolplein, thuis & kantoor…

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Zelfs online!

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Deze mensen hebben de kracht om te linken!

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Dell Idea Storm: > 590.000 links

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IKEA Facebook campagne…

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…Artikel op Cnet: 1166 retweets

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Search Engine Reputation Management

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Universal Search

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Real Time Results

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Wat is online marketing?

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Markets Are Conversations – Cluetrain Manifesto

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Brainstorm

Waarom zou ik … op twitter volgen? “What’s in it for me”?

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Hoe kan online marketing uw business beïnvloeden?-site clinic-

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Vragen?

Grijp nu je kans! Of neem contact op via: [email protected]

http://twitter.com/martinjoosse