1. Online Strategy ProposalJulie Wu

2. 125 Years of History
200 + Countries
3500 +Beverages
49 Consecutive years with increased dividends

3. Goals
Improving online presence.
Forging closer relationships with Consumers.
Maximize long-term return to shareowners while being mindful of our overall fiscal responsibilities.
Be a responsible citizen that makes a difference by helping build and support sustainable communities.
Challenges
Word of Mouth
Health Issues
The lack of popularity of many drinks
Competitors:

4. Coca Cola has cut its ad spending by 6.6% in order to invest more in SOCIAL MEDIA!!!
See What Weve Got NOW
32,519,929Facebook Fans
326,810Twitter Followers
18,719,427Youtube Video Upload Views

5. our

• Gain phenomenal results from our first experiment with paid advertising on Twitter.
• 6. 86m impressions or views of the ads
• 7. 6 per cent of engagement rate in 24 hours
• 8. The No.1 brand on Facebook
• 9. Created and kept by 2 fans
• 10. We partnered with them to create new content, and there is a growing of 100,000 fans per week
• 11. Engaging fans by asking interesting Qs