online marketing in russia
TRANSCRIPT
![Page 2: Online marketing in Russia](https://reader035.vdocuments.site/reader035/viewer/2022062513/554dc716b4c905c7488b5177/html5/thumbnails/2.jpg)
Russia is Internet savvy
![Page 3: Online marketing in Russia](https://reader035.vdocuments.site/reader035/viewer/2022062513/554dc716b4c905c7488b5177/html5/thumbnails/3.jpg)
59 700 000 Internet users
According to ITU
42,8% penetration
![Page 4: Online marketing in Russia](https://reader035.vdocuments.site/reader035/viewer/2022062513/554dc716b4c905c7488b5177/html5/thumbnails/4.jpg)
Russians are willing to pay online
![Page 5: Online marketing in Russia](https://reader035.vdocuments.site/reader035/viewer/2022062513/554dc716b4c905c7488b5177/html5/thumbnails/5.jpg)
Russians spent 20 billion dollars on online in 2010
Source Citibank
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Travel related purchases account for over 40% of all purchases online
Source Citibank
![Page 7: Online marketing in Russia](https://reader035.vdocuments.site/reader035/viewer/2022062513/554dc716b4c905c7488b5177/html5/thumbnails/7.jpg)
How do you start?
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1 Provide a version of your website in Russian language
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Over 64% market shareOver 34,5% market share
Over 1,5 million users Over 100 million users
Sources: 1 2 3 2 Go where users are
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Yandex Direct
Pay per click advertising system
Similar to AdWords
Allows you to geo-target your advertisement within Russia very well
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Yandex catalog
Directory of Russian sites
Similar to Yahoo directory or Dmoz
Free and paid options
One time fee 130€
![Page 12: Online marketing in Russia](https://reader035.vdocuments.site/reader035/viewer/2022062513/554dc716b4c905c7488b5177/html5/thumbnails/12.jpg)
VkontaktePPC and CPM models
Targeting similar to Facebook
Geo
Interest based
Demographic
Allows businesses to setup fan page and groups
Supports creating social application similar to Facebook applications
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3 Get listed on related websites
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4 Understand your audience
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Yandex Metrika
Similar to Google Analytics
Integrates with Yandex Direct (PPC)
Provides good information about Russian viewers
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5 Accept Russian methods of payment
SMS micro payments
Debit cards Yandex money
QIWIWeb money
![Page 17: Online marketing in Russia](https://reader035.vdocuments.site/reader035/viewer/2022062513/554dc716b4c905c7488b5177/html5/thumbnails/17.jpg)
6 Provide service in Russian
![Page 18: Online marketing in Russia](https://reader035.vdocuments.site/reader035/viewer/2022062513/554dc716b4c905c7488b5177/html5/thumbnails/18.jpg)
How to appear local
Get local phone number using VOIP (link)
Answer to Russian emails
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7Allow people to share your content easily
![Page 20: Online marketing in Russia](https://reader035.vdocuments.site/reader035/viewer/2022062513/554dc716b4c905c7488b5177/html5/thumbnails/20.jpg)
Summary
1. Provide a version of your website in Russian language
2. Go where users are
3. Get listed on related websites
4. Understand your audience
5. Accept Russian methods of payment
6. Provide service in Russian
7. Allow people to share your content easily
![Page 21: Online marketing in Russia](https://reader035.vdocuments.site/reader035/viewer/2022062513/554dc716b4c905c7488b5177/html5/thumbnails/21.jpg)
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Image credits
http://www.sxc.hu/photo/1261573
http://www.sxc.hu/photo/1307593