online marketing - hogeschool gent
DESCRIPTION
Philippe, vroeger Online Marketeer nu Account Manager bij Wijs, ging naar Hogeschool Gent om de studenten uitleg te geven over Online Marketing. Bekijk hier zijn presentatie!TRANSCRIPT
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How to kick - Online marketing - ASS
Tuesday 13 May 14
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This is mePhilippe Ben Mohamed
Antwerpen
Marketing!
25 jaar
Account Manager
Online marketing
Tuesday 13 May 14
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Tuesday 13 May 14
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Tuesday 13 May 14
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Tuesday 13 May 14
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Online marketing, wat is dat nu eigenlijk?
Tuesday 13 May 14
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“‘T INTERNETDa gaat nog iets worden”
Tuesday 13 May 14
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Tuesday 13 May 14
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“Jongeren zitten 86 minuten per dag te surfen”
Tuesday 13 May 14
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“Jongeren zitten 86 minuten per dag te surfen”
Bullshit...
Tuesday 13 May 14
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Tuesday 13 May 14
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Tuesday 13 May 14
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Online marketing, wat is dat nu eigenlijk?
Tuesday 13 May 14
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Tuesday 13 May 14
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Tuesday 13 May 14
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Search engine Advertising
Tuesday 13 May 14
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Tuesday 13 May 14
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‣ Waarop wil je gevonden worden?
‣ Betalen per persoon dat er klikt!
‣ Je leert veel over je bezoeker, optimaliseren
Zoekwoorden
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Display Advertising
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‣ Demografisch?
‣ Interesses
‣ Pagina’s
‣ Social advertising
Segmentatie
Tuesday 13 May 14
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SEO
Tuesday 13 May 14
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Heel veel manieren om mensen in je trechter te krijgen
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Heel veel manieren om mensen in je trechter te krijgen
E-Mail marketing
Social media
Enz...
Referenties
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Tuesday 13 May 14
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Google & Facebook: ze weten veel
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‣ Webshop: schoenen
‣ Wie komt van waar
‣ Wie doet wat op mijn website
Conclusie:
Mensen die via advertentie 1 komen door “goedkope schoenen” in te geven, kopen sneller.
=> Optimaliseren
Bijvoorbeeld
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The future...
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Hoe meer je weet, hoe meer je wint
Hoe meer je meet, hoe meer je weet
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These guys
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Case: Switch
Tuesday 13 May 14
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De vraag:
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De grootste schoolbank van Vlaanderen
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Dag 1: 5000 Bezoekers
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‣ Bijsturing in functie van meer tekeningen
‣ Verzamelen van e-mail adressen van doelgroep! (email marketing)
‣ Positionering van Switch als brand
Analyse
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Online marketing
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Hoe leer je zo’n dingen?
Tuesday 13 May 14
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2015...jullie jaarDoe eens zot, kies voor een bedrijf met ballen, bepaal jouw koers voor de toekomst
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Questions?
Tuesday 13 May 14