online marketing frederick - tour 2011
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Small Biz Tech Tour – Mountain View – Sept 2011
+Frederick Vallaeys@SiliconVallaeys
Get Your Business Online
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Four Ways to Grow Your Business Online
1. Get found
2. Attract local customers
3. Be social
4. Measure your success
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#1 – Get Found with Google AdWords
• You pay only for clicks on your ad• You control who sees your ad• You control how much you spend• Higher ad quality = lower cost
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Ads (AdWords)
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Google AdWords Express: Connect with Customers Near You
• Create ads from a Google Places account that will appear among the “Sponsored links” on Google.com and Google Maps when someone searches for a business like yours
• No bidding or keyword research is required
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#2 - Attract Local Customers with Google Places
20% of searches on Google are related to location.
How Google Places works:• People search Google.com and
Google Maps to find local businesses
• Google Places allows business owners to edit or add information to put their best face forward
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Your business here
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Google Place Page
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#3 – Be Social with Google+
Arrange video conferences with up to 10 coworkers at a time, no matter where they are, or have a live
customer support line.
Separate important groups of coworkers and
customers, allowing you to share information with the
people it is meant for.
Keep up-to-date on the most important news in your industry, or on anything that interests you.
+1 buttons on your website, Google search results, and
Google+ allow your customers to recommend your page to their
friends and contacts. It’s word of mouth marketing for free.
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recommendations in context..
Available on: Google search results Google ads Your websites
Socially inspired endorsement button, allowing users to recommend content and websites to friends and family when they need it most … at the moment of relevance
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Group Buying: “What’s in It for Me?”
• Expose your business to potentially hundreds (or thousands!) of new customers
• Most sites require a minimum number of purchases for a deal to become “active.
• Some sites offer incentives for visitors to share the deal with others
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Am I creating effective content?
How do I improve site interaction?
How can I make my marketing campaigns more effective and accountable?
How are users engagingwith my site?
Google Analytics: Free, quick to install and easy to use
www.google.com/analytics
#4 – Measure Results with Google Analytics
Gauge the effectiveness of your efforts