online marketing for farmers: part 3
DESCRIPTION
Search Engine Marketing: This slide deck provides an overview of search marketing for farmers, including the goal of search marketing, the different types, and the factors to consider when implementing it in a farm business.TRANSCRIPT
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SELLING THE FARMOnline Marketing for Beginning Farmers
APRIL 2014
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SEARCH ENGINEMARKETING
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BE FOUND
Online Marketing > Search Engine Marketing
goal...
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IF YOU ONLY HAVE TIME FOR ONE TYPE OF MARKETING...
Online Marketing > Search Engine Marketing
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SEARCHMARKETING
IS IT!
Online Marketing > Search Engine Marketing
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2PARTS
Online Marketing > Search Engine Marketing
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ADVERTISEMENTS
RANKINGS
Online Marketing > Search Engine Marketing
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Rankings
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3FACTORS
Online Marketing > Search Engine Marketing > Rankings
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AUTHENTICITYCONTENTACTIVITY
Online Marketing > Search Engine Marketing > Rankings
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Authentication
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DO YOU REALLY
EXISTOnline Marketing > Search Engine Marketing > Rankings
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PROVE IT!
Online Marketing > Search Engine Marketing > Rankings
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GET LISTED
GET REVIEWS
Online Marketing > Search Engine Marketing > Rankings
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LISTING SITESGOOGLE
YAHOOBING
YELLOW PAGESLOCAL HARVEST
Online Marketing > Search Engine Marketing > Rankings
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REVIEW SITESYELP
CITYSEARCHSUPERPAGES
GOOGLE+FACEBOOK
Online Marketing > Search Engine Marketing > Rankings
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Content
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WEBSITEDON’T HAVE ONE?
GET ONE!
Online Marketing > Search Engine Marketing > Rankings
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SIMPLEEFFECTIVEMOBILE-FRIENDLY
Keep It ...
Online Marketing > Search Engine Marketing > Rankings
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Online Marketing > Search Engine Marketing > Rankings
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CONTENT...TYPES OF
Online Marketing > Search Engine Marketing > Rankings
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BLOG POSTSEMAILSPHOTOSVIDEOSBOOKS
ARTICLESPODCASTS
Online Marketing > Search Engine Marketing > Rankings
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IT CAN BE...
Online Marketing > Search Engine Marketing > Rankings
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ORIGINAL CURATED
Online Marketing > Search Engine Marketing > Rankings
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Activity
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POSTSHARE
COMMENT
Online Marketing > Search Engine Marketing > Rankings
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SOMETHINGWRITE
Online Marketing > Search Engine Marketing > Rankings
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SOMETHINGSHARE
Online Marketing > Search Engine Marketing > Rankings
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SOMETHINGSAY
Online Marketing > Search Engine Marketing > Rankings
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BLOG
Online Marketing > Search Engine Marketing > Rankings
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Online Marketing > Search Engine Marketing > Rankings
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Online Marketing > Search Engine Marketing > Rankings
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Online Marketing > Search Engine Marketing > Rankings
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PHOTOS
Online Marketing > Search Engine Marketing > Rankings
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Online Marketing > Search Engine Marketing > Rankings
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VIDEOS
Online Marketing > Search Engine Marketing > Rankings
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Online Marketing > Search Engine Marketing > Rankings
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Advertisements
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3KINDS
Online Marketing > Search Engine Marketing > Advertisements
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IMPRESSIONCLICKACQUISITION
pay per...
Online Marketing > Search Engine Marketing > Advertisements
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YOU PAY WHEN SOMEONE SEES YOUR AD
Impression
Online Marketing > Search Engine Marketing > Advertisements
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YOU PAY WHEN SOMEONE CLICKS YOUR AD
Click
Online Marketing > Search Engine Marketing > Advertisements
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YOU PAY WHENYOU ACQUIRE SOMETHING
Acquisition
Online Marketing > Search Engine Marketing > Advertisements
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Q & A