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Page 1: Online market and key trends (FY 16 Estimates)

|Source- RedSeer Analysis

E-tailers currently account for almost all the online

sales occurring across the three categories

Online market and key trends

(FY 16 Estimates)

97%

99%

95%

3%

1%

4%

E-Tailers Own Website

Online Market Size and Split by Mode (FY16) Growth Trends Top Selling

Products

~$ 0.3

Bn

~$ 0.06

Bn

~$ 0.14

Bn

30-35% quarterly growth being

seen on e-tailers

15-20% additional growth

recorded during sales periods

7-10% additional growth

during sales periods

White Goods

Retail Lighting

Brown Goods

1 Ton ACs are

the best sellers

across e-tailers

Prestige Induction

cooker - 1800W is

the best seller on

Flipkart

LED Bulbs are

best sellers

across e-tailers

20-25% quarterly growth being

seen on e-tailers

10-15% additional growth

recorded during sales periods

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