CONCEPT NOTE

www.idfy.com

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The Problem

Whether it is an employee, a tenant or a date…

Everyone needs to prove they are trustworthy.

In today’s global Sharing Economy – this trust

building exercise has become very frequent.

All these companies* rely heavily on peer to peer trust

between ‘strangers’ for a successful business model

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The size of

the problem

*Includes online classifieds, dating, contract employment, freelancing, recruitment, B2B

marketplaces, matrimony, travel and hospitality,

…. and many more!!

www.idfy.com

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Airbnb’s

trust

strategy

Airbnb requests users to verify their identity and then allows them to build

their reputation through reference tools. Would you let out your room

without this?

Letting out your room to a stranger?? You gotta be kidding!

www.idfy.com

o Identity: Name, photo

o Address: Permanent, Current

o Employment: Designation, Salary, Duration, Skills

o Education: School, Under Graduate, Graduate,

Certifications

o Criminal check: Past records

o Drug usage: Medical checks

o Inter personal: Reliability, Capability

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Some basic

aspects of

Trust

www.idfy.com

o IDfy aims to aggregate trust data for individuals

o The online platform allows people to create a profile, link it to their

linkedin or facebook profile and establish their credibility through

uploaded documents, references for Free

o Users can pay for a full ISO certified verification service as part of the

Premium Service

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The Solution

www.idfy.com

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Sharing... Once you’ve established credibility, share the relevant details

with your landlord, employer or prospective date

www.idfy.com

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Case Study

o OnContract.com is an online marketplace for freelancers

o Individuals were given an opportunity to opt in for a self

verification - this would add a ‘credible’ badge to their profile

o A large percentage of registered individuals have signed up for

the free service with no external promotion

"IDfy has helped me in getting a new job. My suggestion to everyone is to

register with IDfy.com and get their education and employment

credentials verified before applying"

Ms. Kiranmayee Vishnubhatla,

Talent Acquisition Expert, Hyderabad

www.idfy.com

o Founded in May 2011

o Primary office in Mumbai, sales presence in Delhi &

Bangalore

o ISO 9001, ISO 27001 certified

o 20+ clients enterprise clients including tier 1 IT, BPO

o Institutional investor - Blume ventures

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About IDfy

www.idfy.com

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PeopleAshok Hariharan – CEO

MBA Class of 2006, ISB; BSEE, Penn State University

11 years of experience in technology space, primarily in leadership

roles. He has successfully launched his first technology start-up

(Gaboli), where he still holds a board position.

Hatim Baheranwala – Director

Bachelor of Engineering, Mumbai University

Hatim enjoys developing strategy and building structure for the

business. Prior to co-founding BaldorTech, Hatim worked as a

business consultant and an investment portfolio manager.

Vineet Jawa – Non-executive Director

MBA Class of 2005, ISB; SRCC, Delhi university

Vineet is a co-founder and non executive director at IDfy. He is

currently the CEO of Gaboli, and brings over 10 years of experience in

technology account management and consulting.

Kaushik Shah – Head of Technology

Bachelor of Engineering, Mumbai University

Kaushik is the tech genius who single handedly built the first release

of IDfy. Kaushik has extensive experience in SOA and cloud

architectures; he ran his own startup before joining IDfy.

Avail our free services on www.idfy.com

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Sign Up!

www.idfy.com