online gaming video performance_eyeview digital
DESCRIPTION
Operators are forever seeking the Holy Grail of player acquisition and retention. Just getting a new prospective player to a site is a challenge – and then, you’ve still got to figure out how to keep them there. Converting traffic into paying customers through an effective video experience using powerful and original video content has been proven to increase player retention and boost profits. On the surface, it sounds simple, but producing an effective means having the ability to determine all the successful marketing triggers – such as cultural sensitivity and audience segmentation (British vs. American accents), script, storyboard, and video animation. Call me at +33 (0)6 13 42 38 98 or mail [email protected] to learn how to create a successful and profitable video experience that will attract and keep players coming back.TRANSCRIPT
To know more about EyeView in France, please contact Frederic Engelat + 33 (0)6 13 42 38 98 or [email protected]
EyeView Video Solutions for Performance Advertising
Performance Advertising
Video is the most engaging mediaWebsite visitors expect video
Performance advertising is the future of advertising
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Ad spending distribution Performance /BrandUS Online Video Advertising 2001-2011 (millions)
Video Display Ads
Publishers Affiliates Landing Pages Email Newsletter
EyeView Video Solutions for Performance Advertising
Performance AdvertisingVideo Display Ads
Video Solutions for Performance Advertisers
Email SolutionAffiliate Solution
PublisherSolution Landing Page Solution
Over 50 iGaming customers
EyeView Overview
Ron Brightman, VP marketing, eToro
“ EyeView A/B tested
their solution on our landing page.
EyeView’s solution proved an increase of
above 30% in conversion rates!” Will Martin-Gill, Senior Manager of Internet Marketing for eBay Inc.
“In the first ten days the videos
had more than 50,000 views…
they are contributing to a faster publisher
ramp up”
Performance increase
30% increase 12% Increase 20% Increase14% Increase
EyeView’s OfferingTechnology and services
TechnologyBased on the Video Performance Engine
Services
Build AdPublish
Across Landing pages, Affiliates, Email and Media
AnalyticsMeasure
performance increase
Optimizeresults
Why EyeView?
Performance increase
EyeView, using its technology, methodology and expert services, creates video solutions that increase performance.
Across all marketing channels
EyeView’s video solutions address all online marketing channel. Including: Landing page, Affiliate, Email and Media.
E2E solution
EyeView delivers an end-to-end video solution. From video ad creation to video optimization
Video Performance Engine (VPE™)
At the core of EyeView’s solutions is EyeView’s proprietary technology, the Video Performance Engine™ (VPE™).
Targeting
Auto Optimization
AnalyticsandReports
VideoAdsFormats
Testing
BenchmarkData
Video Ads Creation
EyeView’s creative team can produce any type of website video ad
Animated Live Combination
Hard Sell Application Demos Tutorials “how to”
Increase landing page conversion rate
through video
Upgrade your affiliate offering with video
Boost Email marketing effectiveness through
video
Landing page Affiliates Email Marketing Media
Improve your media campaigns’
performance with video
Across all marketing channels
Landing Page Solution
Landing page video solution
High-Level Benefits•Increase landing page/homepage conversion (Measurable ROI)•Improve customer experience and educate your visitors with the most engaging media•Improve search engine ranking (SEO)•Enhance brand recognition and value through video
Segment 1 Segment 2
BaseConversionImproved
ConversionOptimizedConversion
Segment 3 Segment 4
Baseline Conversion
Website Video ad variations
How does it work? Landing Page Solution
<script type="text/javascript">var ev_site_id = "98";window["EngagerTag"] = {};/script>
Baseline Conversion
1 week 6-8 weeks2-5 months(Based on
traffic) OngoingTime
Optimization ProcessLanding Page solution
EyeviewDeliverables
Actions
CustomerRequirements
Step1:Integration and Data Collection• Integrating Eyeview’s
code• Data collection and
analyzing
• Javascript integration• Brand guidelines• Creative assets
• Initial data collection report
Step2:Benchmarking and Video Generation• Comparing data to
Eyeview’s Benchmarks
• Generating video solution concept
• Video ads approval
• Preliminary optimized video ads
Step3:Testing and Targeting• Testing multivariate
video ads• Analyzing and
creating segments• Producing alternative
creative• Finding optimal ads
• Test plan approval
• Video response report• ROI reports
Step4:Enhanced TargetingAnd Event Monitoring
• Targeting optimal video ads
• Activate real-time decision maker
• Monitoring events
• Inform on site / campaign changes
• Review reports
• Monitoring and on-going ROI reports
Analytics and ReportsLanding page solution
Initial data collection reports: General analytics, time-on-site, time-on-page, keyword analysis, referred traffic analysis, and under/over performing segments.
Video response reports: A report that summarizes all the
information collected on the visitor’s engagement with the video solution.
ROI report: A business oriented report which will
clearly quantify the solution’s ROI.
Landing Page Solution Customer sample
Customer Sample - eToro
Ron Brightman, VP marketing, eToro
“ EyeView implemented the video
landing page solution on a few different
landing pages on our site. EyeView’s
solution proved an increase of above 30% in
conversion rates!”
eToro brings financial trading to life for hundreds of thousands of users worldwide.
Conversion Graph
Baseline conversion
Step1
<script type="text/javascript">var ev_site_id = "98";window["EngagerTag"] = {};</script>
Step1: Integration and Data CollectioneToro Landing page sample
Step1: Integration and Data CollectioneToro Landing page sample
Conversion Graph
Baseline conversion
Step1
Country and language distribution Traffic sources
Keywords
Conversion rateFirst Time VS returning Time on Site for all visitors
Conversion Graph
Baseline conversion
Benchmark conversion rateTraffic source benchmark
Benchmark time on site Benchmark first time visitors
Recommended Video
Ads1.Aggressive triggers 2.Auto play formats3.Animated video production 4.Banners for low bandwidth 5.Video content: Industry
overview, platform walk through and aggressive sell
Step2
Step2: Benchmarking and Ad Generation eToro Landing page sample
ConclusionMany first time visitorsHigh bounce rateMostly traffic from affiliate sites Overall above average conversion
Baseline conversion
Trigger
Conversion Graph
Step2
Animated Female
Step2: Benchmarking and Ad Generation eToro Landing page sample
Animated
Video ContentLive Presenter Flash Banner
Auto play MuteAuto playCountdown Attention Grabbing
Conversion Add-ons
Overview Walk through Hardsell
Other triggers
Overlays EffectsAction Button Branding area
Conversion Graph Baseline conversion
+ 13%
Step3: Testing and Targeting eToro Landing page sample
IP Address:
Second time visitor Visit
Complete Video viewed
<1min Time on site
Advertisement Traffic source
8am Time
IP Address:
Second time visitor Visit
Partial Video viewed
<5min Time on site
Affiliate Traffic source
6pm Time
IP Address:
First time visitor Visit
False Video viewed
<2min Time on site
Organic Search Traffic source
12pm Time
Step3
Conversion Graph Baseline conversion
+ 30%
Step4: Enhanced Targeting and Event MonitoringeToro Landing page sample
Step4
Affiliate Video Solution
Affiliate Video Solution
High-Level Benefits•Increase click-through, drive more traffic, higher conversion and more revenue for affiliates•Differentiate offering to recruit more affiliates with effective and interactive video campaigns•Ensure delivery of optimal video content on the affiliate site
1 week 6-8 weeksTime
Optimization ProcessAffiliate video solution
EyeviewDeliverables
Actions
CustomerRequirements
Step1:Affiliate Data Analysis• Data collection on affiliates
and analysis• Integration of Eyeview’s code
in advertiser’s website
• Javascript integration• Brand guidelines• Affiliate guidelines• Creative assets
• Initial data collection report
Step2:Video Ad Generation according to benchmarks• Comparing affiliate data to
Eyeview’s Benchmarks• Generating multiple video ads
• Video ads approval
• Video ads delivery
Ongoing
Step3:Distribution and Analysis• Customize videos ads per
affiliate program / network• Monitor engagement, click
through and conversion data• Optimization for click through
and conversion (optional)
• Upload Video ad to program/network
• Affiliate restriction (black list)
• Video response report• Affiliate ROI reports
Analytics and ReportsAffiliate Video solution
Initial data collection reports: General analytics, time-on-site, time-on-page, keyword analysis, referred traffic analysis, and under/over performing segments.
Video response reports: A report that summarizes all the
information collected on the visitor’s engagement with the video solution.
Affiliate ROI reports : A business oriented report which will
clearly quantify the solution’s ROI.
eToro Affiliate Video Solution
Ron Brightman, VP marketing, eToro
“EyeView’s affiliate video solution is now live on hundreds
of our affiliates sites, increasing their click throughs, driving
more traffic and ultimately increasing everyone’s revenue”
Email Video Solution
Email Video Solution
High-Level Benefits•Attractive email campaigns with higher click-through rates•Increase the conversion of email landing pages with targeted and optimized video•Brand building and increased customer retention with innovative marketing tools
Media Campaign Video Solution
Media Campaign Video Solution
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High-Level Benefits•Higher click-through rates•Increase conversion through targeted and optimized video•Brand building with innovative video campaigns
Thank you
To know more about EyeView in France, please contact Frederic Engel :
+33 (0)6 13 42 38 [email protected]
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