online games and videos in japan
DESCRIPTION
PC-based online game market, mobile games, pixiv, NicoNicoDouga, Hatsune Miku, MikuMikuDance, Project DivaTRANSCRIPT
Online Gamesand
Videos in JapanFumi Yamazaki
Overview of PC-based Online Games in Japan
Online Game Market Size
Package sales Operational sales totalunit:JPYData source: JOGA
Online Game Market in Japan still small but growing
unit:100million yen
Online Game Market Comparison
unit:100million yen
Number of online game titles by business model
Average monthly fee for PC games paid by the users
Number of online game companies
Number of PC online game titles
Number of PC online games by genre
Number of online games by category
Average product life of online games in Japan
Mobile Gaming in Japan
Mobage-Town
FY FY FY FY FY FY
game
avatar
affiliate
Ad
sales membership Monthly page view(unit:1million JPY) (unit:10thousand) (unit:1million)
(unit:1million JPY)sales Business profit
GREE
membership pageview
Sales and business profit
mobile
(unit:10,000) (unit:100million)
GREE and its business model
members
Site registration
Provide “gold”
Register or purchase
Invite friends
Provide “gold”
Provide “gold”
affiliate
Use “gold”
Paying services
Friends register
Avatars, game items
Premium membershiprevenue
Ad revenue
Location Games1-Keitai Kunitori Gassen
Game: Japan is divided into 600 "countries" and the users will register to each country and start conquering countries by visiting those areas (like stamp rally). The more conquers, the more status you get in-game. There are also quiz about history and if you have good scores you can get in-game currency which enables you to buy avatar items.
230,000 users as of June. 33% of the total is over 35 years old, and only less than 4% is under 19 years old.
Business model: partnerships with JR (Japan Railways) and Gurunavi (a large gourmet site).
Location Games-2 Colony Life Plus
Game: Create towns (like SIM city- build buildings and secure water and food etc),but you need to physically move. The more you move, the more in-game currency you get.
200,000 players, monthly PV is 280million as of May. 70% of their users are 20-49 years old
Business Model1) donation from users 2) affiliate ads and sponsorship (traditional shops etc)
Websites and Games
Pixiv
“Pixiv” is a popular illustration sharing site with 700million PV/month
Pixiv-Fantasia
Users started to set up a “game” within Pixiv. They made original settings, rules, countries, characters, items,stories, etc....
Pixiv Fantasia-countries
v
Windland Kingdom Akatsuhara Empire
Gigandal Commonwealth
Pixiv-user generated illustrationsUser generated characters, vehicles, episodes and stories....
Pixiv-how the game works
User generated announcement
Statistics (number of illustrations and views)
User generated battle storiesUser generated rules (win/loss based on views of the illustrations)
MVP announcements
Pixiv Fantasia-user generated map
Pixiv Fantasia-user generated newspaper
Online Video
NicoNicoDouga
NicoNicoDouga -Comment Art
12.27 million Registered Users
329 thousandPaying members
3.5 million Mobile Users
NicoNicoDouga-data
Data source: Dwango IR datahttp://info.dwango.co.jp/pdf/ir/news/2009/090513_ir.pdf
NicoNicoDouga user demographics
Average usage per month- NicoNicoDouga was 193 minutes whereasYouTube was 187 minutes (Data source Comcast 2009/2)
1/12 of Japan’s traffic is NicoNicoDouga
Data source: Net Ratings Japan
NicoNicoDouga-addictive!
unit:1million yen
Paid membershipaffiliatechannel
Ad revenuePoint revenuecost
NicoNicoDouga and its business model
Examples of online video sites'business models:
-Revenue for YouTube (US) in 2008100million USD（200million worldwide）
-Revenue for Hulu(US) in 200870million USD
NicoNicoDouga -Community Building ex) Hatsune Miku
27% market share
Hatsune Miku- Music
“Super Cell” Album made with Hatsune MikuMade it to #2 of daily sales ranking
Hatsune Miku- Picture
By makotok1
BY momone
By kyuukyuu
※Crypton Future Media let the community create parodies
Hatsune Miku- 3DPV
Hatsune Miku- 3DPV
http://www.nicovideo.jp/watch/sm1929913
Hatsune Miku- software development] “MikuMikuDance (MMD)”
http://www.nicovideo.jp/watch/sm2420025
http://www.nicovideo.jp/watch/sm4979127
3D videos created with “MikuMikuDance (MMD)”
http://www.nicovideo.jp/watch/sm7528981
Evolution of “MikuMikuDance” - physical engine on newest version
“Project Diva” game by SEGA featuring Hatsune Miku
Example video of a user playing with “Project Diva”
http://www.nicovideo.jp/watch/sm7550687
“Project Diva” and its “Edit Mode”
Users can import music (mp3 file that they have), and select characters, costumes, dance motions, backgrounds, camera angles to create dance videos.
Example video of “Project Diva”'s “Edit Mode”
http://www.nicovideo.jp/watch/sm7508452
Politicians' channels- NicoNicoDouga is not only for subculture!
Company
We tend to thing the companies are in the center
users
users
users
users
users
users
Company
FAIL
users
users
users
users
users
users
Users / community
Users/community is in the center
Users / community
softwares
etc...
videos
music
pictures
games
Contents are created by the users
Users / community
softwares
etc...
videos
music
pictures
games
Offlineevents
Game sales
Karaoke
Music sales
Pageviews
Softwaresales
Which gives REAL WORLD impacts
Users / community
softwares
etc...
videos
music
pictures
games
Offlineevents
Game sales
Karaoke
Music sales
etc....
Softwaresales
NicoNico = Smiley Smiley Eco system
Hatsune Miku
Crypton
Project Diva
SEGA
NicoNicoDouga
Dwango
Thank you!