online donation service providers
DESCRIPTION
This introduction to receiving online donations explains how credit cards are processed behind the scenes, outlines some of the online donation options for Canadian organizations, and discusses some of the factors to take into account when choosing a service provider.TRANSCRIPT
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ONLINE DONATION SERVICE PROVIDERSTierney Smith
Thanks to IATS & Idealware for help with this presentation
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Behind the scenes
The spectrum of online donations
A few options
AGENDA
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BEHIND THE SCENES
Diagrams created by Idealware
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STEP 1: VISITOR SUBMITS PAYMENT FORM
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STEP 2: CHECK FOR FRAUD
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STEP 3: TRANSFER $$ TO MERCHANT ACCOUNT
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STEP 4: THANK VISITOR
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STEP 5: RECORD TRANSACTION
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STEP 6: GET THE $$
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PUTTING IT ALL TOGETHER
Donation form on your website or vendor’s website
Payment processor
Your database
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Less WorkLess Control
More WorkMore Control
CanadaHelps Completelycustom
Very simplee.g. Click and Pledge
Online donation service providerse.g. -GiftTool-Artez-Aura
E-commerce solutionse.g. PayPal(Note that some common alternatives such as Google Checkout and Amazon Payments are not currently available in Canada)
THE SPECTRUM
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Do you process other types of online payments?
If so, consider an integrated tool e.g. PayPal, Gifttool
WHAT TO CONSIDER
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What size & number of donations do you expect?
Pricing structure is different for each tool
WHAT TO CONSIDER
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A setup fee when the account is openedA monthly feeMerchant rates for (a % of the volume processed for all major credit cards)A transaction fee for every transaction processed
SOME FEES YOU MIGHT HAVE…
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Does the donations form need to look like your website?
Does integrate: GiftTool, Aura, ArtezCan integrate: PayPalSeparate website: CanadaHelps
WHAT TO CONSIDER
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How much integration with your donor database do you need?
WHAT TO CONSIDER
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What special features are important?
E.g. memorial gifts, recurring gifts, direct debit, international donations
WHAT TO CONSIDER
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A Few Good Online Donations Tools (http://idealware.org/articles/few-good-online-donations-tools)
A Few Good Payment Multitaskers (http://techsoupcanada.ca/learning_centre/articles/online_payment_multitaskers)
Comparing Low Cost Integrated Tools (http://www.idealware.org/articles/low_cost_integrated.php)
A Few Good Methods for Processing Credit Cards (http://techsoupcanada.ca/learning_centre/articles/processing_credit_cards)
Note that not all options are available in Canada.
RESOURCES