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Best viewed in slide mode

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1. List of Top competitors included

Dell.com

Microsoft.com

HP.com

Oracle.com

Infosys.com

Wipro.com

Mahindra.satyam.com

Tata Consultancy Services.com

2. Website marketing strategies

Various Special Banners and promotional strategies

Web merchandising, CTA modules and lead capture techniques Special offers and how they are effectively using it Ways to keep user engagement interactive in the website How to make user search and navigation easy

Marketing Campaigns

Flow of the Presentation

1

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Dell.com/Indiadell

Dell Marketing Campaign

Lead Banner with Image on LHS and Text on The RHS, Use of Marketing Campaign in their call to action, keep their customer aware about their marketing campaign

This a new feature hovering around all the dell .com WebPages,when some one click here c

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Dell.com/India contd

This a new feature hovering around all the dell .com WebPages, when some one click here comment card opens.Note: Look how dell leverages their current customers to acquire new opens/Reference marketing strategy

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Dell.com/India

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Microsoft.com/India

Microsoft Marketing Campaign

Latest Running Campaign

Business Pains

Questions

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Microsoft.com/India

Merchandize present midmarket homepage to reach their midmarket customers

Customer query Form

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HP.com/India

HP Marketing Campaign

Newsletters are present on the RHS modules on all the products and services pages

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Oracle.com/India

Oracle Marketing Campaign

Events Merchandise/ Present in all their product and services page

Clear contact details to solve customers business pains

Present in the support page ,Customers and measure their IT requirement with oracle products and services offered

Can be very effective for Mid market customers

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Infosys.com

Infosys Marketing Campaign, Highlighted in blue

A dedicated Blog to promote their campaign/ Merchandised on Promotional page

SMM using Twitter

Such merchandise coax attention and make visitor to take action quickly

Present in product and services pages

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Infosys.com

Request a service Registration Form

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Wipro.com

Wipro Marketing Campaign

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Mahindra-Satyam.com

Mahindra-Satyam Marketing Campaign

SMM using Twitter

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Reach , CTA , Registration Form

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Tata Consultancy Services. COM

TCS, Marketing Campaign

Request Form

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Learning and Inferences

We all say think global act local, only dell implements and leverage that to the maximum second slide)

Adding tangibility to the your product and services makes your product and services increase its credibility, whether its market penetration strategy (old product old market), Product penetration strategy (old product new market), Market development strategy (New product old market), Diversification strategy (New product New market), adding tangibility makes product reach better and faster (slide 3)

Visitors take action when they see what they want (slide 6)

Newsletter are the fastest way to reach perspective as well new customers (slide 8)

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Thank You