Online AdvertisingBy Paige Aspinall

What is Online Advertising?

Online advertising is a mean of promoting products and services using the internet. It can be used to speed

marketing messages widely to customers.

Types Of Online Advertising…

Pop ups and Banner

Sponsored Link - Pay per click

Email marketing

Search Engines

Sponsored link- Pay per click

It means a website or a webpage hosts an ad for another company. The website or web page provider will receive payment every time the ad is clicked.

Sponsored links- Pay per click

Banners and pop ups

These are often animated to make people look at them longer. And maybe you will buy the item.

A web banner or banner ad is a form of advertising on the World Wide Web delivered by an ad server. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking to the website of the advertiser.

Pop-up ads or pop-ups are often forms of online advertising on the World Wide Web intended to attract web traffic or capture email addresses. Pop-ups are generally new web browser windows to display advertisements

Banners and Pop-ups

Search Engines

This is where companies pay to have their company linked with keywords and so their company will be higher up in the results.

Search Engines

Email Marketing

Emails are sent to customers to advertise their product/service. This may be a existing customer or a new customer. This can be seen as spam.

Email Marketing

Features Pay Per Click Banner and Pop Up

Email Marketing

Search Engines

Colourful No it normally has a white background and plain colour text.

Yes these are usually bright and bold to attract people to look at them

These can include bright colours. They will be more effective if they are colourful

This is usually a white background with a plain colour text

Interactive These adverts include a hyperlink to take people to.

These can sometimes link to another website.

It is better if companies include a link or at least a website address for the customer to click on. Otherwise the person who received the email may just close the email and not go to the website.

Animation No because it will cost more money and its too fussy to be doing because all your focus is is the advert.

Yeas there might be animation to intrigue the person your sending it to.

The file would be to big to send if it had animation in so it cannot include this.

They do not have animation because it would take to much time to load.

Size Medium size mainly so its big enough to click on but not to big to distract you not to go on it.

A range of big and small writing to catch your attention and probably lots of different colours to make it eye catching and sharp.

The size of the text will not change as i

Appropriate Yes it is appropriate because its interactive like it should be.

No they are not appropriate because people don’t want random things popping up and interrupting them telling them about things they don’t want while they are trying to surf the internet.

No it is not because it comes to peoples emails the person doesn't have a choice about it.

Yes this is appropriate because it is links to the website which people go on everyday.

Location on the page At the top of the page Middle or wherever it pops up

Top of your page or wherever your email has popped up

Top of the page so you can find it easy and its out of the way put still there when you need it

Loading Time Page displays 10 results that loaded in 0.4 seconds to a page displaying 30 results loading in 0.9 seconds. People get board and will not wait

Loading Displayed for It stays there all the time because it has been put there so no matter what you do the pay per click stays at the top of the page near the search engine.

Till you exit off the pop up its just there to inform you and so you can see it so once you have seen it you can delete and exit it off.

For as long as your looking at it when you don’t want it you can delete it or just leave it where it is.

All the time so you know where it is and easy to find.