online advertising
TRANSCRIPT
Online AdvertisingPreface
SEM (Search Engine Marketing)• What
Search Engine Marketing. Where SEO tends to refer to a process performed for benefit in organic rankings, SEM tends to focus on paid aspects of search advertising.
• WhoEveryone or business owner who has websites.
• WhereGoogle AdwordsYahoo Small BusinessBing Advertisingetc.
• When- Low amount of visitor- Low amount of quality visitor
• Why- search engine is #1 reference on the internet- 70% of website visitor came from search engine- 60% of these visit converted to sales
• How
Market Analysis• Demography• Attitude
Material• Keywords• Text / banner /
video
Maintenance• Reporting• Optimizing
Eg.
Social Ads
Facebook Social Ads
• WhatFacebook is the largest social networking site. It has more than 500 M users and growing.Facebook Social Ads is ads running in Facebook.
• WhoAnyone or business owners that in need of huge exposure.
• WhereThe ads will be shown in almost all Facebook pages.
• Why- 500 M users- Social behaviors
• How
Market Analysis• Demography• Attitude
Material• Text & Banner
Maintenance• Reporting• Optimizing
Endorsement• What
In promotion and of advertising, a testimonial or endorsement consists of a written or spoken statement, sometimes from a person figure, sometimes from a private citizen, extolling the virtue of some product
• WhereSocial MediaWebsite / Blog
• WhyEndorsement = WOM, WOM is the most powerful form of advertising
• How
Market Analysis• Demography• Attitude• Placement / Endorser
Material• Text • Banner• Article
Maintenance• Reporting
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Banner Placement
Sponsored Tweets
Sponsored Post
INBOUND MARKETING INDONESIAhttp://inboundmarketing.web.id