Praksis

Xrysida FragouZoe GatsapostoliPanayiota KavvathaMarianna MichalitsianouIrene Sideris

Competition

Non existence since the only Greek crowd funding platform is Groopio but hasn’t got the same profile as ONEUP.

Crowd Funding

• In 2014, 22,252 projects were successfully funded on Kickstarter.

• 3.3 million people from nearly every country on the planet backed a project last year.

• 2.726 backers were from Greece!

Source: https://www.kickstarter.com/year/2014/data

Target Groups

Primary Target: 18+ men and women from all socio-economic class, internet users and card owners from Greece and abroad

Secondary Target: foundations and businesses from Greece and abroad

Communication Objectives

• Build awareness

• Explain relationship of donor – entrepreneur

• Make crowd funding a “cool” and “easy” way to engage donors

• Trigger donations

Positioning Statement

To people that want through ONEUP to help Greek budding entrepreneurs in need get the support and seed funding they need in order to turn a great idea into a successful and sustainable business

Creative Strategy

ONEUP makes crowd funding worth investing/supporting

Praksis BCC integrityInnovative Greek entrepreneurshipCreate networks

to

all donors

Corporate Message

Campaign Slogan

ONEUP

το άλλο πρόσωπο του crowd funding

στην Ελλάδα.

Γίνε μέρος του!

Communication Strategy

Public Relations

CorporateCampaign

Digital Marketing

Bannercampaign

MobileSocial media

Corporate Campaign

Television: spotRadio: radio spots & sponsorshipsBus stop postersMetro signsFree Press: Athens Voice, lifo, free Sunday,

skywalker

Public Relations

Media BriefingsNewsletterEventsSponsorships

Digital Marketing

Banner CampaignQuality Content:blog posts, press releases and articles

on authority and general interest websites. Keyword StrategySocial Media: facebook, twitter, instagram,

Linkedin, youtube

Social Media Mission

Connect with 18+ men and women, and call to action to donation.

Content Pillars

Crowd funding, entrepreneurship, economy, investments

Social Media

• Facebook: 10 posts/week

• Twitter: 5 posts/day

• Linkedin: 20 posts / month

Creative Media

Create an ONE-UP credit card - while you use it for your money interactions you will gain bonus that you can use on ONE-UP