onepiece - #onepiece2work case study
DESCRIPTION
#OnePiece2Work on 23rd May 2014 was a day dedicated to celebrating the slacker in all of us and together for one day to go to work in your favourite casual clothing item, your OnePiece, whilst doing your bit to raise awareness for a great cause. Here is our case study of the campaign.TRANSCRIPT
OnePiece are the original onesie lifestyle brand from Norway.
Since 2007 they have made the ultimate chill-out wear for the self-proclaimed
slackers of the world.
Whose fans include the likes of Justin Bieber, P Diddy & One Direction.
In 2014, OnePiece wanted to find a way to give back to their millions of fans all over
the world.
By creating a fun moment with their fans, whilst raising money for a good cause.
So we created a day dedicated to their loyal global community.
A website was created to tell people about how to get
involved.
By sharing on Twitter, Facebook or Instagram - OnePiece would donate $0.10
to charity Fuck Cancer.
We also auctioned off a handprinted onesie from One Direction’s Liam Payne on eBay.
And created a limited edition onesie to buy, where all profits went to the charity.
We drove awareness of the day itself through social media
Provided social media assets for fans to get involved.
On the day itself, fans all over the world took part in the day.
Even a few well known faces…
And through a total of 37,213 shares on social media
We raised over $17,000 for Fuck Cancer
With #OnePiece2Work reaching a potential audience of 73,500,000 people
Whilst gaining over 13,000 new fans
