one97- bfsi campaigns
TRANSCRIPT
BFSI Case Studies
10+ years in business – India’s largest deployed telecom applications, platforms company
Funded by Intel Capital, SVB Financial services & SAIF partners
Team strength of 1000+ across Delhi, Mumbai, Chennai, Kolkata & Bangalore w/International presence in Nigeria, Dubai, Bangladesh & South Africa
20 Global operators & 50 Enterprise customers
Fastest growing company- Company of the year 2010, Best digital innovation 2010
About One97
300 million+ unique users and 5 billion+ voice calls per month on One97 platform
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Client portfolio
BSLI - Mob application
• One97 has created the OBD for various activities for BSLI:– Renewal calling– Reminder calling– Lapse calling – Pre-termination calling – Advisory calling
• The purpose of the OBD for the activities are timely calling to BSLI customer base for different policy alerts.
• Process for calling – Client shares the database for calling & informs the application for which the calling has to be done. The indemnity letter is also shared by the client.
• One97 suggests way to improve the conversion rates and are effective monitoring that lead to increased ratio in success rates.
Result - Comparison of data from October to December
October November December0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
53.90% 57.88% 50.15%
PenetrationSuccessData Uploaded
• One97 is working on various applications for I Pru:– SMS Backed by Voice– OBD (Out Bound Dials)– Dynamic OBD
• SMS Backed by Voice – In this application the end user sends an SMS with the desired keyword to 53030 (Chintamani, Mantra, Montro and Mantr). The user get an OBD call which informs him about the benefits, tips for Life Insurance products. The OBD has various options for Life Insurance products, get latest tips & also an option to get connected to the customer care dept.
• OBD – This application is used by the client to inform the customers their new Toll free number.
• Dynamic OBD – This application is an IVR designer. Through this application the client will be able to upload their own prompts and make changes as per their product specifications and customer base.
Result – Comparison of data from September to December
September October November December0
500
1000
1500
2000
2500
3000
93.33%
96.68%
94.28%
80.50%
PenetrationSuccessData Uploaded
• One97 has been catering to various activities for I Sec – – OBD : Morning Notes– OBD : Tax Planning– OBD : Sub Broker
• OBD : Morning Notes – This activity gives tips to end user on the share market before the opening of market, which in turn helps the user to trade in market.
• OBD : Tax Planning – This activity gives inputs or tips to end user to properly manage their taxes.
• OBD : Sub Broker – This activity is specifically for the registered broker of ICICI Securities and informs them about the market trends and tips. The database for the registered brokers are uploaded & calls are made out to help them analysis the market behaviour.
