1

BILJANA BORZAN MEP

ONE UNION - ONE QUALITY

QUALITY RESEARCH OF SEEMINGLY IDENTICAL PRODUCTSIN MARKETS OF OLD AND NEW EU MEMBER STATES

- RESULTS -

Biljana Borzan

Member of the European Parliament

Zagreb, 1 September 2017

2

BILJANA BORZAN MEP

OVERALL RESULTS

for 4 products (15%), no differences were found, both in quality and in price

for 14 products (53.8%), a difference in quality was found, and for 9 out of the said 14 a difference was found, both in qualityand in price

for 5 food products there is a large (statistically significant) difference in quality

for 8 food products there is a small difference in quality – differences in the wording of the label or differences solely insensory evaluation

for 1 product from the category of cleaning agents, a significant variation in quality was found

3

BILJANA BORZAN MEP

OVERALL RESULTS

16 products (56.3%) had higher price on the Croatian than on the German market, 1 product had a higher price in the Germanmarket, while for 9 products there was no difference in price (deviations of up to/and 10% were treated as marginal difference,i.e. as if there is no difference)

4

BILJANA BORZAN MEP

LARGE DIFFERENCES: WUDY CHICKEN-AND-TURKEY FRANKFURTER WITHOUT FOIL

for the German market: 62% turkey meat and chicken fat

for the Croatian market: mechanically deboned turkey andchicken meet (94%) which, according to EU legislation isno included into the definition of “meet” and must not beadvertised as such

the manner of marking the product from the Croatianmarket (100% carni italiane, in translation 100% Italianmeat) and the name of the product (“Frankfurters made ofchicken and turkey meet”) mislead the consumers when itcomes to the composition and components of the product

the product on the Croatian market contains addedpolyphosphates (E450, E452) unlike the products fromthe German market, where the polyphosphates were notadded

sensory analysis determined differences in colour, tasteand texture (the product form the German market islighter, fattier and softer)

manufacturer for Croatian and German markets: AIA S p.A S. Martino B.A.(VR) Italy

the product is by 37% cheaper in Croatia

Manufacturer: Agricola Italiana Alimentare (AIA)

PHYSICAL ANDCHEMICALANALYSIS

SENSORYANALYSIS

LABELCOMPLIANCE

there is a difference

there is no difference

5

BILJANA BORZAN MEP

LARGE DIFFERENCES: HIPP BABY FOOD - BIO RICE AND CARROT WITH TURKEY

German market: more vegetables - 38 % (carrot andpotato), less rice 15 %

Croatian market: the only vegetables it contains are carrots24% and a greater share of rice 21 %

difference in colour, taste and aroma

difference in the amount of rapeseed oil (source of omega-3 fatty acid – 1.9% for the German market and 1.7% forthe Croatian market)

products bear the same item code for both markets

the spotted differences are especially significant since it isbaby food

manufacturer for Croatian and German markets: HIPPGermany

the product is by 54% more expensive in Croatia

Manufacturer: Hipp

PHYSICAL ANDCHEMICALANALYSIS

SENSORYANALYSIS

LABELCOMPLIANCE

there is a difference

there is no difference

6

BILJANA BORZAN MEP

LARGE DIFFERENCES: NUTELLA, HAZELNUT AND CACAO CREAM PRODUCT

the product from Croatia contains whey powder and asmall percentage skimmed milk powder (6.6%), while theproduct from Germany contains only skimmed milkpowder (7.5%)

significant difference in spreadability of the product,confirmed by physical and chemical analyses (productbought in Croatia has higher pour point, which means it ismore difficult to spread it at the same temperature)

significant difference in colour, consistency, smell andtaste of the product (the product bought in Croatia issweeter, denser and has more of a cocoa flavour, while theproduct from Germany is darker, has hazelnut flavour andspreads more easily)

manufacturer for the Croatian market: Ferrero, Poland

manufacturer for the German market: FERREROMMXVII, D-60624 FRANKFURT/MAIN

the product is by 28% more expensive in Croatia

Manufacturer: Ferrero

PHYSICAL ANDCHEMICALANALYSIS

SENSORYANALYSIS

LABELCOMPLIANCE

there is a difference

there is no difference

7

BILJANA BORZAN MEP

LARGE DIFFERENCES: DANONE ACTIVIA BIFIDUS ACTIREGULARIS STRAWBERRY FRUIT YOGHURT 7

significant difference in the list of ingredients (product boughtin Germany has greater share of strawberries and no listedadditives)

product for the Croatian market contains more sugar, which isconfirmed by chemical and sensory analysis

manufacturer for Croatian and German markets: DanoneGMBH D-81703, Munich

the difference in price is marginal

Manufacturer: Danone

PHYSICAL ANDCHEMICALANALYSIS

SENSORYANALYSIS

LABELCOMPLIANCE

there is a difference

there is no difference

8

BILJANA BORZAN MEP

LARGE DIFFERENCES: HARIBO HAPPY COLA, COLA FLAVOURED GUMMY CANDY

large amount of the total sugar in products for theGerman market, proven both in sensory and chemicalanalysis

the product bought in Germany has significantly greateramount of total sugar than the amount on the label,which is not in compliance with the Guiding document(EC) on tolerances for nutrient values declared on alabels

manufacturer for the Croatian market: HARIBOBetriebsges, m.b.H., A-4020 Linz/Austria

manufacturer for the German market: HARIBO D-53129, BONN

the product is 39% more expensive in Croatia

Manufacturer: HARIBO

PHYSICAL ANDCHEMICALANALYSIS

SENSORYANALYSIS

LABELCOMPLIANCE

there is a difference

there is no difference

9

BILJANA BORZAN MEP

LARGE DIFFERENCES: ARIEL LAUNDRY DETERGENT POWDER

significant difference regarding organoleptics,composition, volume ratio of the packaging, type ofpackaging, dosing, formulation (“compact”)

the product from the German market is significantly moreefficient in washing at low temperatures (40ºC), while thedifference is also present at 60ºC, but it is smaller

for the same washing effect in Germany “compact”formulations prevail, where less powder is needed at lowtemperatures, unlike “traditional washing” in Croatia(using more powder and higher temperatures)

manufacturer for the Croatian market: Procter & Gamble,Germany

manufacturer for the German market: Procter & Gamble

the product is 24% more expensive in Croatia

Manufacturer: Procter & Gamble

PHYSICAL ANDCHEMICALANALYSIS

SENSORYANALYSIS

LABELCOMPLIANCE

there is a difference

there is no difference

10

BILJANA BORZAN MEP

SMALL DIFFERENCES: COCA COLA, CARBONATED REFRESHING NON-ALCOHOLIC BEVERAGE

the products differ according to type of sugar they contain

for the German market: sucrose

for the Croatian market: high-fructose corn syrup

manufacturer for the Croatian market: THE COCA COLACOMPANY Coca-Cola HBC Hrvatska d.o.o. Zagreb,Croatia

manufacturer for the German market: THE COCA COLACOMPANY, Coca-Cola European Partners DE, Berlin

the difference in price is marginal

Manufacturer: Coca Cola Company

PHYSICAL ANDCHEMICALANALYSIS

SENSORYANALYSIS

LABELCOMPLIANCE

there is a difference

there is no difference

11

BILJANA BORZAN MEP

SMALL DIFFERENCES: NESTEA ICE TEA PEACH, NON-CARBONATED REFRESHING NON-ALCOHOLICBEVERAGE WITH TEA EXTRACT AND THE TASTE OF PEACH

products differ according to ingredients listed on thelabel

for the Croatian market: fructose and sweetener (steviolglycoside)

for the German market: sucrose

consequence: energy value of the product from Croatiais smaller than the product from Germany

manufacturer for the Croatian market: Beverage PartnersWorldwide (Europe) AG, Coca-Cola HBC,Magyarorszag Kft., Hungary

manufacturer for the German market: Beverage PartnersWorldwide (Europe) AG, distributed by Coca-Cola,European Partners DE, Berlin

the difference in price is marginal

Manufacturer: Coca Cola Company

PHYSICAL ANDCHEMICALANALYSIS

SENSORYANALYSIS

LABELCOMPLIANCE

there is a difference

there is no difference

12

BILJANA BORZAN MEP

SMALL DIFFERENCES: MILKA, MILK CHOCOLATE WITH ALPINE MILK AND WHOLE HAZELNUTS 12

for the German market: one emulsifying agent (soya lecithin)

for the Croatian market: two emulsifying agents (soya lecithinand E476, used in chocolate production as replacement forcacao)

manufacturer for the Croatian market: Mondelez, Bulgaria

manufacturer for the German market: Mondelez Deutschland D-288078 Bremen

the product is by 14% more expensive in Croatia

Manufacturer: Mondelez

PHYSICAL ANDCHEMICALANALYSIS

SENSORYANALYSIS

LABELCOMPLIANCE

there is a difference

there is no difference

13

BILJANA BORZAN MEP

SMALL DIFFERENCES: EXTRA-VIRGIN OLIVE OIL CLASSICO

the product for the Croatian market has no nutritivedeclaration listed and is not in compliance with the EURegulation on Food Consumer Information

manufacturer for the Croatian market: Monini S.p.A.-S.S.Flaminia Km129 - Spoleto Italy

manufacturer for the German market: Monini S.p.A.-S.S.Flaminia Km129 - Spoleto (Italy)

the product is by 19% more expensive in Croatia

Manufacturer: Monini

PHYSICAL ANDCHEMICALANALYSIS

SENSORYANALYSIS

LABELCOMPLIANCE

there is a difference

there is no difference

14

BILJANA BORZAN MEP

SMALL DIFFERENCES: NESQUIK, YA BREAKFAST CEREAL WITH THE TASTE OF CHOCOLATE, WITH ADDEDVITAMINS AND MINERALS

the list of ingredients on the label referring to cereals, especiallythe ingredient included in allergens, is not in compliance with theEU Regulation on Food Consumer Information

manufacturer for the Croatian market: CEREAL PARTNERSFRANCE 02240 Itancourt, France

manufacturer for the German market:

the difference in price is marginal

Manufacturer: Nestle

PHYSICAL ANDCHEMICALANALYSIS

SENSORYANALYSIS

LABELCOMPLIANCE

there is a difference

there is no difference

15

BILJANA BORZAN MEP

SMALL DIFFERENCES: PHILADELPHIA SPREADABLE CREAM CHEESE - EXTRA FAT

German consumers are informed better, since the number ofservings is marked on the label contained in the pre-package(mandatory pursuant to the EU Regulation on Food ConsumerInformation) and the percentage of the nutrients per serving aspercentage of Recommended Dietary Allowance for an averageadult

manufacturer for the Croatian market: Mondelez DeutschlandProduction GmbH&Co. KG, Bremen, Germany

manufacturer for the German market: Mondelez DeutschlandProduction GmbH&Co. KG, Bremen, Germany

the product is by 47% more expensive in Croatia

Manufacturer: Mondelez Production

PHYSICAL ANDCHEMICALANALYSIS

SENSORYANALYSIS

LABELCOMPLIANCE

there is a difference

there is no difference

16

BILJANA BORZAN MEP

SMALL DIFFERENCES: HEINEKEN LIGHT BEER, PASTEURISED

there are differences in taste and overall sensory evaluationof both products, which is confirmed by the chemicalanalysis results, but the differences are in compliance withtolerances, and we could say that it is consumer preference(the product from Croatia was evaluated as having a morebitter and fuller taste)

manufacturer for the Croatian market: HEINEKENHUNGARY Sorgyarak ZRT, H-9400 Sopron, Hungary

manufacturer for the German market: HeinekenBrouwerijen B.V.,Amsterdam, HollandHeineken Deutschland GmbH, 10245 Berlin

the product is by 26% more expensive in Croatia

Manufacturer: Heineken

PHYSICAL ANDCHEMICALANALYSIS

SENSORYANALYSIS

LABELCOMPLIANCE

there is a difference

there is no difference

17

BILJANA BORZAN MEP

SMALL DIFFERENCES: COCA COLA ZERO, REFRESHING NON-ALCOHOLIC BEVERAGE WITH SWEETENERS17

there is a significant difference in taste of the twoanalysed products – we could say that it is consumerpreference

manufacturer for the Croatian market: THE COCACOLA COMPANY manufactured by Coca-ColaHBC Hrvatska d.o.o. Zagreb, Croatia

manufacturer for the German market: THE COCACOLA COMPANY, Coca-Cola European PartnersDE, Berlin

the difference in price is marginal

Manufacturer: Coca Cola Company

PHYSICAL ANDCHEMICALANALYSIS

SENSORYANALYSIS

LABELCOMPLIANCE

there is a difference

there is no difference

18

BILJANA BORZAN MEP

PRODUCTS WHERE DIFFERENCE IN QUALITY WAS NOT DETERMINED

JACOBS CRONAT GOLD INSTANT COFFEE

the product is by 29% more expensive in Croatia

PEPSI COLA, CARBONATED REFRESHING NON-ALCOHOLIC BEVERAGE

the product is by 36% more expensive in Croatia

Manufacturer: Jacobs Manufacturer: Pepsi Co.

19

BILJANA BORZAN MEP

PRODUCTS WHERE DIFFERENCE IN QUALITY WAS NOT DETERMINED

MONTE CHOCOLATE MILK DESSERT

the product is by 36% more expensive in Croatia

RIO MARE TUNA IN OLIVE OIL

the product is by 46% more expensive in Croatia

Manufacturer: Zott Manufacturer: Bolton Alimentari

20

BILJANA BORZAN MEP

PRODUCTS WHERE DIFFERENCE IN QUALITY WAS NOT DETERMINED

PRINGLES ORIGINAL, SALTY SNACK

the product is by 110% more expensive in Croatia

BREF POWER-GEL, TOTAL PROTECTION CLEANINGAGENT

the product is by 30% more expensive in Croatia

Manufacturer: WMBPringles, UMA INVESTMENTS Manufacturer: Henkel

21

BILJANA BORZAN MEP

PRODUCTS WHERE DIFFERENCE IN QUALITY WAS NOT DETERMINED

NIVEA SHOWER GEL

the product is by 56% more expensive in Croatia

COLGATE TOOTHPASTE

the product is by 79% more expensive in Croatia

Manufacturer: Beiersdorf A.G. Manufacturer: Colgate-Palmolive

22

BILJANA BORZAN MEP

PRODUCTS WHERE DIFFERENCE IN QUALITY WAS NOT DETERMINED

HAPPY DAY 100% ORANGE JUICE, MILD TASTE,FROM JUICE CONCENTRATE WITH CALCIUM

the difference in price is marginal

RED BULL, ENERY DRINK

the difference in price is marginal

Manufacturer: Rauch Manufacturer: Red Bull

23

BILJANA BORZAN MEP

PRODUCTS WHERE DIFFERENCE IN QUALITY WAS NOT DETERMINED

BARILLA SPAGHETTI n.5, DRY PASTA FROM DURUMWHEAT SEMOLINA

the difference in price is marginal

LENOR FABRIC SOFTENER

the difference in price is marginal

Manufacturer: Barilla Manufacturer: Procter&Gamble

24

BILJANA BORZAN MEP

RAMA SPREAD

Rama with 70% fat, sampled from the German market,belongs to the category of Fatty Spreads, while Rama fromthe Croatian market with 60% fat is included into thecategory of Three-quarter fat margarine (Regulation (EU)No. 1308/2013)

as the observes products belong to different categories offood products, we treated them as non-comparable and leftthem out of the total number of tested products

Manufacturer: Unilever

The first two product on the left picture (square shaped packaging) areproducts present on the Croatian market, while the third one (round shapedpackaging) is a product from the German market

25

BILJANA BORZAN MEP

COMPARISON OF THE RESULTS, PRICES AND QUALITY

PRODUCT DIFFERENCE IN QUALITY DIFFERENCE IN PRICE there is a difference

there is no differenceJACOBS CRONAT GOLDPEPSI COLACOCA COLACOCA COLA ZEROHAPPY DAY 100% ORANGENESTEA ICE TEA PEACHHEINEKEN BEERRED BULLMILKA CHOCOLATE WHOLE HAZELNUTSNUTELLAHARIBO HAPPY COLA ORIGINAL GUMMY CANDYPHILADELPHIA ORIGINALACTIVI FRUIT YOGHURT STRAWBERRYMONTE MILK DESSERTRIO MARE TUNA IN OLIVE OILEXTRA VIRGIN OLIVE OIL CLASSICBARILLA SPAGHETTI N.5PRINGLES ORIGINALWUDY FRANKFURTERSHIPP RICE AND CARROT WITH TURKEYNESQUICK CEREALARIEL VOLLWASCHMITTELLENOR SUMMER BREEZE 4X LONGER FRESHNESSBREF POWER-GEL 6X EFFECT WC, TOTAL PROTECTIONNIVEA SHOWER GELCOLGATE FLUORIDE TOOTHPASTE SENSATION WHITE