one platform, millions of songs
TRANSCRIPT
Online Music Services
One Platform Millions of Songs
IBC Amsterdam - SEPTEMBER 2011
Monday, September 12, 11
� Content Licensing Ownership for West and Central Africa
� Strong footprint in the advertising business and a strong partnership with:
� Focused on Music Business and Digital Entertainment with over 20 years of experience
� Proud partner of RealNetworks and Interact Egypt for VAS technology platform and digital innovation
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Online Music Services
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Content Ingestion
Content ManagementMonetization Reports & Analytics
Content Delivery
African
One Platform for both Web and Mobile
Providing compelling multimedia services for
on-line subscribers in Africa and the rest of the World
Ad Inventory
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Internet access is booming!� New cables tie West Africa
closer to the Internet
� It’s the first of a new wave of investment that will raise the available bandwidth by 2012
� Android Smartphones are bringing Internet in the hands of consumers
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source: Google Public Datavia afrographique.tumblr.com/
Infrastructure is a key
driver for the sustainability
of the project
Great Broadband infrastructure
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source: Informa Telecoms & Media / ADMob via afrographique.tumblr.com/
Mobile is on the Rise!
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Mobile payments rapidly gain ground
� Mobile is the predominant tool for communication in the region
� Mobile operators are unlocking new potentials with brand new 3G networks
� platforms for mobile payments are becoming more and more popular
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� New ways to mix and combine existing resources are fueling the Content communication� Social Networks are becoming more and
more popular
� Piracy though has been hitting hard on Ghana music industry
� there is a strong need for change � The advertising industry is also
looking for new means of communication
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Content is…
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Plug & PlayValue AddedServices
� Managing the entire content life-cycle
� Pluggable into 3rd parties charging platform
� Managing VAS end-to-end from Web to Mobile & Social Media
� Providing best content selection from Europe, US and Africa
� Streaming over Web and Mobile devices
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ONlineTV
SM
Mobile TV
Our Music
ArchiveExternal Providers
VideoAssets
Editorial Content
Web Site
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Best User Experience� +7.000 devices handled� Centralized user profiling for
community services and content personalization
� Viral share features and user rating
� User-Centered interface design
� Ready for Rich Media Client� Powered by Helix Technology
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� Compliance with W3C standards�Web Content Accessibility Guidelines�User Agent Accessibility Guidelines�Mobile Web Initiative (Mobile OK)
� 3GPP Standard Compliance (Rel 5,6,7,...) � Accessibile to humans...and to machines
via RDFa and HTML Microdata� Built on Open Source
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Mobile and Web Accessibility
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Advertising Management� Integration with Open X featuring:
� Inventory segmentation� Management of multiple target criteria
including Geo and Custom variables � Multiple pricing models supported: CPM,
CPC, CPA and tenancy� Serve of lucrative Ad formats including video� Integrated with Helix Universal Media Server
for Ad-injection using SSPL
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MarketingFormat
The Context
YourBrand
Valuable Content
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andrea volpini // InSideOut10
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