Google Confidential and Proprietary

International Symposium on Online JournalismAustin, TX1 April 2011

Jim GerberDirector, Strategic Partnerships, News

One Pass

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Challenges to paid content growth

Sustaining Traffic Managing Access, Revenue Models

Selling Across Multiple Platforms

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What model to implement?

?

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The answer is:

It depends…

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What publishers need

Create once

Sellanywhere

Google Confidential and Proprietary

Google One Pass

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A payment and authentication platform for publishers

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One Pass vision

• New revenue stream

• Reader engagement and retention

• Lightweight technology implementation

• Multi-device/platform

• Business model flexibility

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Business model flexibility

• Subscriptions

– Variable lengths

– Auto-renewing

• Metered models (publisher controlled)

• Day pass (or other time frame)

• Pay-per-article/bundle

– Single article

– Article bundle (e.g., Premium section, special event, vertical section)

• Print subscriber discounts (via couponing in v1)

• In-app access (per platform provider TOS)

Google Confidential and Proprietary

Roles & responsibilities

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Google manages authentication, payment

processing

Publisher manages

pricing, content, business rules, customer support

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Google One Pass

Premium content experience controlled by the Publisher

Article Preview

By Michael D. ShearThe News Site Staff WriterThursday, April 8, 2010; 9:31 AM

One Pass – powered by Checkout

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So what is the answer?

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Then what can you do?

Experimentand iterate

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For More Information

One Passhttp://www.google.com/onepass

Androidhttp://www.android.com/

Chromehttps://chrome.google.com/webstore

Google Confidential and Proprietary

Thank you!

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