A Responsive Mobile Engagement Platform Drivenby Consumer Preferences.

We provide native ads that are: I. ENGAGING II. SMART III. ACTIONABLE

Have to Have provides responsive Smart Units with an automated

feedback loop. These units deliver your brand real-time, actionable

Reporting on who their customers are, how & where they shop, and

what they Have to Have.

Have to Have is the future of mobile catalogs: putting your brand directly in touch with consumer desires.

Armed Better Homes & Gardens with insights on their best-performing unit sizes and themes, allowing them to further drive engagement for advertisers across their network. Provided Rebecca Minkoff with proprietary insights on highest-trending accessories, empowering them to proactively merchandise. Have to Have’s BroBible dynamic units outperformed curated units by 200%, providing them with higher eCPM generation across all inventory.

Consumer DataCollected

RECOMMENDATIONENGINE

SMART UNIT

24hours

Dashboard &Reporting

Inte

ract

ion

Intelligence

CONTACT: Carla Holtze carla@havetohave.com | 917.856.2013

CLIENT INSIGHTS

SERVICES

PUBLISHER BENEFITS Have to Have’s Smart Units are the fresh alternative to traditional banner ads, actively engaging readers and driving revenue by:

•Monetizing intent to buy for advertiser products •Generating higher eCPMs across all inventory •Shoppifying stories with contextually relevant,

dynamic units •Enhancing advertiser’s current inventory

engagement metrics •Increasing advertiser renewal rate •Providing actionable insights •Managing campaigns with our intuitive,

self-serve portal •Tracking purchases from mobile/tablet all the

way to retail

Have to Have’s offers holistic, cross-platform targeting, providing actionable insights that enable brands to make fast, informed marketing and merchandising decisions.

DASHBOARD Self-served portal featuring in-depth campaign performance and engagement metrics + REPORTING Rich, product-level reports including consumer demand and trends = BRAND STRATEGY Utilizing insights from Dashboard and Reporting, Have to Have helps brands make decisions based on real-time data about what their customers want

PRODUCTS Have to Have’s smart ad unit offerings create ongoing conversation and engagement with the consumer on behalf of your brand.

CURATED (High touch) Brand selects products and theme to match their context RESPONSIVE (No touch) Have to Have crawlers source and tag items from brand catalog. The products served to the units are based on individual consumer preference and overall trends HYBRID (Low touch) Starts as a curated unit and evolves into a responsive unit as it captures consumer preference data