one adobe solution for content creation and...
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© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
One Adobe Solution for Content Creation and Delivery Abhishek Jain | Product Manager | Adobe TechComm
© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Who’s talking?
Manage the Adobe Technical Communication products
Responsible for • Product strategy/roadmap• Partner ecosystem• Customer relationship
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@abhi_AdobeTC
Abhishek Jain
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Agenda
Content creation lifecycle
Challenges
Solution and benefits
Q n A
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AnalyzeEngagePublishTranslateManageCollaborate & ReviewReuseEnrichAuthor
Content creation Lifecycle
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Challenges
Too many diverse activities Even more variety of tools and solutions Interoperability blues Customization and tooling “IT” doesn’t like too many providers COST Maintaining a SILO for TechComm
A consistent customer experience
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Is your content velocity good enough?
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The “One Adobe Solution for TechComm”Fully integrated E2E solution
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AnalyzeEngagePublishTranslateManageCollaborate & ReviewReuseEnrichAuthor
One Adobe solution for TechComm
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AuthoringStructured / Unstructured / Hybrid
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Structured Authoring Adoption
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Structured Authoring Adoption - Split
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Adobe FrameMaker – Authoring and Publishing
FrameMaker is a 30 year old product and is a preferred tool for technical
communicators for creating content
• Template based authoring and publishing tool to create bi-directional technical content.
• Author with best-in-class XML/DITA support using a simplified authoring environment.
• Publish natively across channels, mobile devices and formats, without any plug-ins.
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Content ManagementManage / Collaborate / Publish
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Content Management System usage
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15.70%
23.50%
25.40%
25.40%
29.50%
33.90%
41.40%
45.90%
54.50%
0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00%
Translation
CMS based authoring
Don't use a CMS
Hosting of content
Collaboration with SMEs
Workflow management
Publishing
Version Control
As a Shared Repository
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Content Management System usage (Structured Authoring)
15
10%
27%
31%
37%
38%
48%
58%
61%
70%
0% 10% 20% 30% 40% 50% 60% 70% 80%
Don't use a CMS
Translation
Hosting of content
Collaboration with SMEs
CMS based authoring
Workflow management
Publishing
Version Control
As a Shared Repository
© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
An end-to-end enterprise component content management solution for DITA-based content creation and delivery
Empowers authors to create content using any offline DITA authoring tool such as Adobe FrameMaker (2015 release)*, while subject matter experts can readily contribute content using a built-in easy-to-use web editor
Provides all core component content management system (CCMS) functions, such as collaboration, review, approval, translation, search, and reports for DITA content
Best-in-class, single-click publishing capability to generate DITA-based output for a variety of popular formats, including Experience Manager Sites and Mobile, PDF, Responsive HTML5, WebHelp, EPUB, Kindle and other formats
Extends the capabilities of Experience Manager transforming it into a component content management system (CCMS) for DITA content
*Adobe FrameMaker (2015 release) is a complete DITA editor and ships with these features built-in. FrameMaker (2015 release) must be purchased separately.
XML Documentation Add-on for Adobe Experience Manager
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Why this solution?
Content Sharing & Reuse
Consistent User Experience
Reduced Total Cost of Ownership
Unified Content Strategy
Higher Content Velocity
Pre-Sales Content
Post-Sales Content
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Solution Capabilities
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Adobe Experience Manager
AEM Assets
Search
XML Add-On
Translation
Review & Approval
Reports
Authoring
Search
Review
Authoring
Review
Approval
Publishing
Web Editor
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CollaborationEffective iterative reviews
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Collaboration with SMEs is important and becoming more critical
2020
Increasing31%
More or less stable60%
Decreasing4%
Don’t know5%
Extent of Collaboration% of respondents >30% of the respondents state that the extent
of collaboration is increasing
Source: Adobe tech comm survey 2013 (N=515),Survey Question: How has the extent of collaboration with SMEs been over the last 3 years in your organization?
Source: Adobe tech comm survey 2013 (N=515),Survey Question: How has the extent of collaboration with SMEs been over the last 3 years in your organization?
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SME Reviews - What makes for a good review process?
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• Reviewers should be able to get a sense of what the help will really look like
• Review content should be easy to annotate – much similar to Word or pdf.
Close resemblance to the actual output
• Author should be able to update the content continuously throughout the review process.
• A central source should be updated. SMEs needn’t require downloading files locally.
Continuous iterations of the review
• Sometimes people disagree and some people have complex understanding of technical details.
• Divergent parties should be able to discuss during times of disagreement.
Conversations between reviewers
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Review & Approval
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• Support for multi-author, multi-reviewer, distributed teams.
• Track Changes for full-time authors working in FrameMaker
• Subject Matter Experts can review using web editor.
• Review process integrated from both web & FrameMaker
• View content changes in real-time during the review process
• Audit trail for review and approval
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TranslationsSeamless and easy
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Seamless Translation Workflow4
• Automated translation workflow with no manual work of zipping, exporting and importing translated content
• Easily check out of sync files for incremental translation to reduce localization costs
• Support for all major languages including RTL languages
• Pre-built integration with 14 translation vendors
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Seamless Translation Workflow
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MS Translator
Smartling
Translations.com
Lingotek
XTM/CrossLang
Clay Tablet/Lionbridge
Cloudwords/Headwire
GCell XLIFF Connector
SDL TMS
SDL WS
Altlang
Systran
WeLocalize GlobalSight
thebigword
Adobe Experience Manager
Translation Vendor
Web Server
TranslationModule
Connector
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PublishingOmni-channel
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Publishing Trends – Format Split
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Multi-format, multi-channel output generation
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• Generate PDF, EPUB, HTML5, Mobile Apps, Custom format
• Higher content velocity – publishing within the system
• Easy Integration with Adobe Marketing Cloud - Scene7, Analytics, Target, Communities
• Flexibility to generate using DITA-OT or FrameMaker Publishing Server
• Batch generation, queue management, output customization etc
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Blended Publishing
DITA Concept
DITA Topic
DITA Reference
Web Component
DITA Topic
DITA Reference
DITA Task
Website
Web Component
DITA Concept
DITA Task Web Component
Web Component
Publish to AEM Site
XML Documentation Add-on for Adobe Experience Manager allows you to “inject” Technical Communication Content based on DITA directly into an Adobe Experience Manager Website and
mix Marketing and Technical Communication Content on one website.
Adobe Experience Manager
WEB CMS / DITA CCMS
Web Component
Web Component
Web Component
Web Component
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There are no unreachable goals. Only underpowered tools!