on the role of openness and platforms in the age of makers
TRANSCRIPT
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Openness & Platforms in the Age of Makers
Simone Cicero @meedabyte Shenzhen - Nov 30, 2014
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SIMONE CICERO @meedabyte
Italy & Factory Connector
2014 OHsummit Co-Chair
Open Source Platfrorm strategy
Startups & corporate Consultant and Coach in digital strategy & lean innovation
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VISION?
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“A Fablab is generally equipped with an array of flexible computer controlled tools […] with the aim to make "almost anything“ (wikipedia)
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Neil Gershenfeld atoms like bits
Inventor of Fablab concept
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DOCUMENTARY
BOTTOM UP PARTICIPATIVE OPEN SUSTAINABLE
10 years later
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“when production becomes accessible to people, we’re changing the whole framework on which we’ve built our society”
Tomas Diez Fab10 director + Fab BCN Manager
I CONSUME THINGS
I MAKE MONEY I WORK
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From predefined paths of consumption where you’re just allowed to consume…
I CONSUME THINGS
I MAKE MONEY I WORK
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…to accessible paths of creation where you can design, make, fix, tweak… for you and others.
I DESIGN THINGS
I PRODUCE THINGS
I CONSUME THINGS
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DESIGN THINGS
PRODUCE THINGS
CONSUME THINGS
DESIGN THINGS
PRODUCE THINGS
CONSUME THINGS
DESIGN THINGS
PRODUCE THINGS
CONSUME THINGS
…towards interconnected, collaborative and parallel production models where you can participate to bigger networks and develop new visions.
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from flat world
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to connected
cities
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A new model … (Fab) Cities?
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roduct n rash ut
P I T O
CITY PRODUCTS WASTE
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ata n ata ut
D I D O
CITY DESIGN DESIGN
PRODUCTS
WASTE
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Ambitious vision… but are Makers ready?
Self sufficiency
Sustainability
Connectedness
Local jobs
Meaningful innovations
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“makers?”
Bourgeois pass-time? Innovation in education? New renaissance in art and design? … or new industrial revolution?
“ …to fulfill their promises, [makers and fablabs] should consider a more radical analysis of technology and capitalism”
Peter Troxler
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Makers becoming just… Superconsumers?
a warning sign
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Toolkits for user innovation "user-friendly“ tools that enable users to develop new product innovations for themselves
Eric Von Hippel
a key concept in product innovation
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"user-friendly“ customizability, personalization, hack-ability… for the maker means complexity for the producer
simplexity
user
producer
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CC-BY-SA Simon Wardley blog.gardeviance.org
Key effects of competition to meet increasing users demands ? - standardization - componentization - interoperability - price competition
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How a brand could answer such a competitive pressure?
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become cult (uniqueness)
- non standard - non interoperable - exclusive brand
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brand
networks
suppliers
OEMs TANGIBLE ECONOMY
INTANGIBLE ECONOMY
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networks
suppliers
OEMs TANGIBLE ECONOMY
INTANGIBLE ECONOMY
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The other way:
increase scale
- standard - interoperable - customizable - adoptable
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being all different (but all the same)
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How to increase scale & allow user personalization and more brand diversity?
friction?
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A potential answer:
mass-market customization
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networks
suppliers
OEMs TANGIBLE ECONOMY
INTANGIBLE ECONOMY
from:
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indie brand startups
networks
suppliers
OEMs
experts incubators
creative
TANGIBLE ECONOMY
labs
long tail markets
price competition & standardization!
to…
infrastructure
ENABLING PLATFORMS CONNECTING SUPPLY AND DEMAND INTANGIBLE ECONOMY
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Is Digital Transformation eventually hitting industrial production? …4 KEY TRENDS
Opportunities mostly going into the INTANGIBLE component of the market:
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hyper natural products
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access over ownership
(renting/sharing vs owning)
“the average power drill is used for 13 minutes in its entire lifetime. You don’t need a drill, you need a hole in the wall.” Rachel Botsman
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new consumer ethics for environmental and social responsibility
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ultra personalization pushing (experiments) for a production phase which gets closer to design and use …
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Key brands are already becoming intangible and digitalizing…
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What external factors may give further momentum to digitalization and decentralization of manufacturing?
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climate policies
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“…policies can contribute to fulfilling economic potential, business expansion and social cohesion at the local level […] helping to tackle inequalities and social exclusion in their communities.”
jobs policies
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Will the combination of these trends lead to a leaner and more decentralized production?
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(in part) it’s already happening
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big players pitching in
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manufacturing networks
-aggregate local production capacity - connect supply and demand
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manufacturing networks
-aggregate local production capacity - connect supply and demand
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fabrication networks
-aggregate local production capacity - connect supply and demand
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Fablabs & creative hubs
- connect local design capacity - globalize discussion on open/collaborative design
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On Demand Manufacturing
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On Demand Manufacturing
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On Demand Manufacturing
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“Factories of the Future” (today)
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“Factories of the Future” (tomorrow?)
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Beyond Open Innovation?
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“firms should use external as well as internal ideas, and internal and external paths to market … innovating with partners by sharing risk and sharing reward"
The classic definition from Henry Chesborough
…already contains everything
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Collaborative & Open Enabling “Platforms” as Multi Stakeholder Business
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FROM: Monolithic
Profit Chains
Designer
Distributor
Manufacturer
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Platform
TOWARDS: Participative Value Chains
Designer
Niche operator (customer agent)
On demand Fabricator
Distributor
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NOTONLYMAKERS
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CHANGEMAKERS
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PICTURE CC BY francisco_osorio PICTURE CC BY SA jeanbaptisteparis PICTURE CC BY SA Sebastiaan ter Burg PICTURE CC BY SA NC Prime Numbers
• Public speaking at conferences • Corporate and Startup Consulting • Digital Strategy • Workshops • Event curation and design Interested in working together? https://www.linkedin.com/in/simonecicero