1. 1. On TargetSecond Time Moms & IoTAlice Fang | Jeff Kastenbaum | Rachel Olney | Dafna Szafer
2. 2. When moms see bad behaviors in their kids,they blame it on themselves because if theywere the ones who taught a bad behavior,they can also make it better.On TargetAlice Fang | Jeff Kastenbaum | Rachel Olney | Dafna Szafer
3. 3. On TargetTimeControl**Moms definecontrol as theability to makethings betterPerceived ControlActual ControlAlice Fang | Jeff Kastenbaum | Rachel Olney | Dafna Szafer1st TimeMoms 2nd Time Moms
4. 4. Maria:You have to accept that you can't control everything. Itwas like, me at the beginning, I was like, if he goes to napat 11 I'll be able to do that and that and that. And then itwas 11 and I was shaking him like that so he could go tosleep, but he would stay awake, until like noon, and thenmy obligations I would have to postpone them, and I wasgetting angry. With myself, with him. So at some point youjust accept, I'm gonna do work when he lets me do work.And that frees your mind.On TargetAlice Fang | Jeff Kastenbaum | Rachel Olney | Dafna Szafer
5. 5. Experience tells Mom which battles are worthfighting, and gives her something to referencewhen situations come up repeatedly.On TargetAlice Fang | Jeff Kastenbaum | Rachel Olney | Dafna Szafer
6. 6. What kind of information matters to Mom?On TargetAlice Fang | Jeff Kastenbaum | Rachel Olney | Dafna Szafer
7. 7. Jess:I was a great student two months beforelabor and delivery. I did all of my homeworkand did all of my preparing with my husband,which, a lot of them got thrown out of thewindow when you're in the hospital room. Butthe second time, I think now, it's more that Iremember what I've been through.On TargetAlice Fang | Jeff Kastenbaum | Rachel Olney | Dafna Szafer
8. 8. Moms are interested in their kids personalprogress, not just national comparisons.On TargetAlice Fang | Jeff Kastenbaum | Rachel Olney | Dafna Szafer
9. 9. On Target Alice Fang | Jeff Kastenbaum | Rachel Olney | Dafna Szafer
10. 10. On Target Alice Fang | Jeff Kastenbaum | Rachel Olney | Dafna Szafer
11. 11. Design Principles Identify and track progress for First-Time-Mom to encourage her inmoments of uncertainty. Preserve Second-Time-Moms experiences from her first child, to giveher a sense of familiarity and a point of comparison. Automatically collect data about childs progress, so Mom has arepository of data specific to her child.On TargetAlice Fang | Jeff Kastenbaum | Rachel Olney | Dafna Szafer
12. 12. On Targetn TargetAlice Fang | Jeff Kastenbaum | Rachel Olney | Dafna Szafer
13. 13. On Target Alice Fang | Jeff Kastenbaum | Rachel Olney | Dafna Szafer
14. 14. On TargetBABYTODDLERKIDHEALTHDEVELOPMENTSKILLS &HABITSAlice Fang | Jeff Kastenbaum | Rachel Olney | Dafna Szafer
15. 15. n Target BABYHEALTH Sleep (crib mat) Weight (crib mat) Nutrition (nursing blanket, bottle sleeve)On TargetAlice Fang | Jeff Kastenbaum | Rachel Olney | Dafna Szafer
16. 16. n Target TODDLERDEVELOPMENT Potty training (toddler toilet) Walking (shoe sole) Learning (toys)On TargetAlice Fang | Jeff Kastenbaum | Rachel Olney | Dafna Szafer
17. 17. n Target KIDSKILLS AND HABITS Instrument practice (sound sensor) Sports (shoe sole, bicycle sensor)On TargetAlice Fang | Jeff Kastenbaum | Rachel Olney | Dafna Szafer
18. 18. On Target Alice Fang | Jeff Kastenbaum | Rachel Olney | Dafna Szafer
19. 19. On TargetCairn for MomAlice Fang | Jeff Kastenbaum | Rachel Olney | Dafna Szafer