on site seo activities
TRANSCRIPT
On-site SEo activities
Practical search engine optimisation (SEO) activities you can do on your website to improve your
search results rankings.
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ContentEstablish yourself and your website as an expert. Show search engines
that your website is an authority on the subject matter.
Use over 300 words. Web copy can be optimised.
ShakeItUpCreative.com Tel: 01273 906128 [email protected]
H1, H2, H3Use Header tags.
By using Header tags, you are telling search engines what the
most important text on that page or post is. Header tags
can be optimised.
ShakeItUpCreative.com Tel: 01273 906128 [email protected]
Alt tagsUse image alt tags.
Alt tags for images provides a clear text alternative of the image for screen reader users and helps search engines understand what an image is about.
Alt tags can be optimised.
ShakeItUpCreative.com Tel: 01273 906128 [email protected]
meta dataUse page titles and meta descriptions.
These can be optimised using researched keywords
and key phrases.
ShakeItUpCreative.com Tel: 01273 906128 [email protected]
Bespoke 404Create a bespoke 404 page for
a better user experience.
Include links to articles and priority services on your website.
ShakeItUpCreative.com Tel: 01273 906128 [email protected]
linksInclude internal links on your website
to help users navigate and to establish a hierarchy of information.
Include external links to increase your website value and encourage links
to your website.
ShakeItUpCreative.com Tel: 01273 906128 [email protected]
Good speedWebsite speed and page speed
matters to Google and is included in its algorithm to rank pages.
ShakeItUpCreative.com Tel: 01273 906128 [email protected]
mobile friendlyMobile searches won’t include a
non-mobile website in their search results and can also be
penalised by being pushed down in desktop search results too.
www.google.com/webmasters/tools/ mobile-friendly/
ShakeItUpCreative.com Tel: 01273 906128 [email protected]
thank youThank you for viewing our Slideshare.
We hope you found it useful.
ShakeItUpCreative.com Tel: 01273 906128 [email protected]
ShakeItUpCreative.com Tel: 01273 906128 [email protected]
Next stepsGet in touch with us!
We can help with SEO key phrase research, on-site and off-site
SEO implementation.
Come to our SEO workshop.www.ShakeItUpCreative.com