on page seo : some important points to be remembered
TRANSCRIPT
ON–PAGE SEO
WHAT IS SEO? Search Engine Optimization (SEO) is a strategy to
get better ranking to our website. SEO is not a software, which covers up some tools or menus etc.
SEO is considered as a necessity for getting top position on search engines.
Best On- Page SEOPoints to be Remembered
Page Name
Domain Name
Keyword Density
Image Optimization
Heading Tags
Meta TagsLink TagsContent
Robot Meta Tag
Title
1. DOMAIN NAME The name is incredibly necessary. There are 2 main factors for the name.
1. Keyword in domain (web development company, graphic-design-company etc.…)
2. Brand name in domain (BING, Google, Yahoo etc…) First thing if you're targeting any specific keyword, then that keyword will
be use within the domain. For example-http://www.abc.com. Before victimisation “ABC” isn't a whole simply a keyword, when use
this keyword within the domain, finally you get a brand with keyword. therefore you'll be able to optimize this keyword simply, as a result of this keyword use within the name.
2. PAGE NAME Page name is admittedly a crucial issue to require into thought by the bulk of
SEO consultants. Most internet designers produce pages like: index.html, about.html,
services.html and contact.html and this is often fully wrong per SEO. By convention default page should have its name as "index“, however
different pages we are able to amendment to induce most SEO edges. We target important keywords within the page name or address name for
example: about- abc.html. Here "about" indicates that this page contains info a few whole whereas “___abc___" could be a keyword.
3. IMAGE OPTIMIZATION In reality search engines do not like images, video or flash. So its is big question that why do
you do image optimization in SEO? Ok when we use image in a HTML page with {img src="" / tag (img src="abc-folder/web-image.jpg" alt="web image samples" /)} always remember don't forget alt attribute. Alt attribute is an important tag. Some web designers have a question, why we do use alt? If the image will not display in a browser, that time alt attribute text display given by you.
First you should give proper and relevant name to an image. For example if you are giving image name (web header 02.jpg, png or gif) and (web_header_02.jpg, png or gif) this is terrible for SEO, the right way is (web-header.jpg, png or gif).
And when any user will search images in search engines (Google, Yahoo, MSN etc…), if the keyword has matched your alt attribute than search engines will display your image that time. So as a final point we don't leave blank any alt.
4. TITLE Officially title tag is not a part of the Meta tag but its use is really very
important. All HTML pages have requirement for this tag. This tag is very important and use in the majority as essential keywords
inside the tag. You can define 60 to 70 characters with space. The title tag markup looks
like: The Title tag provides two benefits,
1st it displays on user's browser2nd in search engines results pages.
5. META TAGS Meta Tags can not be considered as a supernatural solution to your website but they can
help sure for your website. This tag is hidden and presented inside the section. Meta tags can be classified into: Meta Description Meta description tag is main tag according to SEO. It provides a short description of the
page in search engines. Description is a summary of page content, so don't use unnecessary text in description. Description length is 180 to 200 characters with space.
Keyword Meta Tag You can target best keywords from the page content and use inside the meta keyword. We
can use 4 to 6 keywords in this tag.
Robot Meta Tag Robot meta tag an important part of SEO. It consists of two main parts. 1. Robot Meta Tag 2. Robot.txt
1. Robot Meta Tag The Robot meta tag is available inside the session. Robot meta tags of are 4 types. Index, follow()- This is a common robot meta tag widely used by web designers.
The basic purpose of this tag is that the spider will index the whole website. The spider will not only index your first web page excluding also other web pages.
No index, follow()- We use this meta tag for the spider will not look at this page but crawl through the take a break of pages on your website.
Index, no follow()- This means you are telling the spider, that he will not give the impression of being at this page and stop there.
No index, no follow()- This robot meta tag will help you if you want to your web page or website, the spider is not look at this page or nighters crawl throughout the rest of pages on your website.
2. Robot.txt We can say about robot.txt is a part of On-Page SEO. This is very helpful,
because we want to stop particular some html pages, images and image folder also. That time Robot.txt will help you. This is a very easy way to stop images or html pages. The major search engines (google,yahoo, msn etc…) read robot.txt file.
A robot would like to visit the website url for example: http://www.abc.co.in/index.html. It will confirm first http://www.abc.co.in/robot.txt, and get: User-agent: * Disallow: / "User-agent: *" this section applies all robots and the Disallow: / inform the robot
that should visit any pages of the website.
6. HEADING TAG Heading tags are very helpful measurements in SEO. There are six heading tags in HTML (H1, H2, H3, H4, H5, and H6). Mostly we use only tree tags (H1, H2 or H3). H1 tag is big tag an HTML. According to HTML and search engines the H1 tag is a very valuable tag.
We use H1 tag only one time in an HTML page. Always try to use a keyword inside the H1 tag.
H2 tag comes on second number position, so we use H2 tag for subheading. H2 tag we can use three to four times in a page.
H3 heading tag is use for sub-section of secondary heading. If you are using H3 heading tag, this means represent different subdivisions of content.
7. LINK TAGS Link title is the most important part of On-Page SEO. It gives following benefits.
User Friendly – User friendly means 100% web sites have links. When users come at links, the link title display and link title also help the user what kind of information in this link?
Search Engines Friendly – According to SEO link title is compulsory. We use best keyword in the link title. This way is get better keyword density, helpful for optimization time.
So the benefit is “leading web designing company” this is a keyword who put on the link title tag, search engines like this and defiantly improve your ranking. Finally we will not left any link without the title tag. Every links are important.
8. CONTENT Content is soul of SEO. The role of content is most important because the major search engines
love those websites who have best unique content. Content is so essential, as it improves the keyword density. If you add a content using keyword density, the search engines give better
response. While writing the content, don't forget using the main keywords or
keyword phrase.
9. KEYWORD DENSITY Keywords plays an important role in SEO. Keyword are the elements which are match against the search strings in search
engine result. Keyword selection is an important point to remember, because it helps in the
optimization of your webpage. There are many ways which you can use to select an appropriate keyword for your
webpage. First do an analysis of keyword which are searched by the users the most in search
engine, then go through the keywords your competitors have taken and finally select a keyword which you think describes your website the best.
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