PPAM Newsletterprofessional photographers association of massachusetts

www.ppam.com January 2014

www.ppam.com

DON CHICK, CPP, M.Photog.Cr., D. C., Ph.

Why not immerse yourself in the revealing qualities of light? It is only through the mastery of light itself that the skilled photographer can create a sense of presence and realism that will draw the viewer in.

Don will go beyond the basics (after a review) and investigate how the understanding of light will enable one’s mastery of it. Together you’ll consider some very powerful tools which help give the subject a sense of solidity and dimensionality, as well as drama and impact. You’ll also learn the other two important components of image impact. The time spent with Don will be to fine-tune your light(ing) knowledge that, when you implement them will help take your work to a new level of emotional appeal and visual impact.

Don is a Certified Professional Photographer with both the Master of Photography and Photographic Craftsman degrees from PPA. He has also earned the Distinguished Colleague of Photography degree from the NH Professional Photographers Association. He is currently a Contributing Editor and writer for the Professional Photographer Magazine and PPMag.com. Don is known in the industry as a master of studio lighting and has taught programs on studio portrait lighting in 27 states and the Bahamas.

Don has won many awards in competition including NHPPA Photographer-of-the-Year, Best of Show, Highest Scoring Print, numerous Courts of Honor, Kodak Gallery awards and ASP State Elite awards. On the national

On Monday, January 20, 2014 Don Chick presents

“Lighting is Everything…well, almost!” at the Hampton Inn & Conference Center 319 Speen Street Natick MA, 01760

Doors open at 9 a.m. for Registration & Coffee ~ Program 10 a.m. ~ 4 p.m.

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level, he has 13 Loan Collection images (all portraits) and 5 consecutive PPA Photographer-of-the-Year awards, including Diamond. In 2010 he received the Imaging Excellence Award from PPA. Don has judged at 20 state level print competitions.

Don served the NHPPA as President in 2007-08 and in other capacities including: Print Committee Chairman, Conference Chairman, and Director. In 2012, Don received the National Award from NHPPA. And in 2013, Don received Life Membership from NHPPA.

Don and his wife, Sandy, operate their studio in East Rochester, NH. They have 4 children.

Registration is open – sign up now!

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more of Dons images on page 3

Sponsored by Miller’s Professional Imaging

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click for more info

© Images by Don Chick

2013 - 2014PPAM Officers

PresidentRandy Brogen, CPPBrogen Photography11 Bedford StreetBurlington, MA 01803781-209-5888president@ppam.com

Vice President of ProgramsWarner Smith, CPPThe Photography Smith7 Knight RoadFramingham, MA 01701978-618-2296programs@ppam.com

Vice President Membership & RecordsJoyce HoltA Unique Creation by Joyce48 Parker StreetActon, MA 01720617-516-8722 or 617-287-9117membership@ppam.com

Vice President of FinanceCourtney Trembler, CPPSoul Focus Photography221 Essex StreetSalem, MA 01970978-697-8164finance@ppam.com

Vice President of CommunicationsSusan AsaroSusan Asaro Photography 688 Main StreetWareham, MA 02571508-291-7926publications@ppam.com

Vice President of TechnologyPatrick BrosnanPatrick Brosnan Photography67 Valley RoadAshland, MA 01721508-395-9389vptech@ppam.com

Here we are nearing the end of a wonderful holiday season. As we all do at some point during this time, I like to take time and reflect on the year, the people, the projects, the ups and downs and all of the ingredients that went into making this past year what it was.

As an organization, we’ve grown in many ways. Our membership numbers have risen to levels that we haven’t seen in quite some time. In support of that growth, our Board has created new or updated many existing benefits to enhance our members’ experience. As I mentioned in our last Newsletter, some of those areas are:

• Bringing in bigger name speakers for seminars and our convention to provide the latest in techniques and processes. We’ve also created a group discount rate program to engage our sister organizations to participate. By doing this, the cost of the seminars are either defrayed significantly or completely covered by visitors. The result is that the programs are paying for themselves keeping more monies in our coffers, which we can then use to further enhance our member experiences. • Completely new Image competition program. With monies saved we were able to invest in a new image competition program that you probably have already heard of. You DEFINITELY want to enter competition this year and check out all that this new program has to offer to entrants and viewers alike. • PPAM Member Degree program enhancements. Not only is earning your PPAM Degrees a great way to be recognized by your peers, but it is also a perfect marketing opportunity to demonstrate your capabilities and dedication to your prospects and clients. • New Member IDs are now being used. If you don’t have yours, contact Joyce Holt at membership@ppam.com with your headshot and she’ll take care of you. • Updated Bylaws are ready to be approved. We as an organization have to be able to function in today’s fast paced world. In order to do that efficiently and legally, we needed to ensure that our Bylaws, the document that outlines how we function as an organization, were updated to allow for new technologies and business practices to be leveraged. By doing this, we are able to govern our organization more efficiently, reducing some of the volunteer’s time that is required to make things happen.

As we look forward to the start of a new year and our convention, as an organization,

President’s Message from Randy

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we should be quite proud of our accomplishments this past year and look forward to some exciting new challenges on the horizon. Be sure to get involved by contacting our great Volunteer Chair Lisa Tommaney at lisa@ltommaney.com to see how you can help us grow.

I want to wish everyone a very happy, healthy and prosperous New Year.

Best,

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2013 - 2014PPAM Officers

PPAM MEMBERS AT LARGE

Joanne AleoJ & Co Photography 626 Chandler StreetTewskbury, MA 01876800-872-3836

Tony ColellaRichter - Colella Studios 555 Washington StreetWellesley, MA 02482781-431-1658

Keitha HassellKLH Photography 17 Schuyler StreetBoston, MA 02121 617-442-6575

Andreia Lima MakkasUnique Studio of Photography 85 Pleasant StreetWeymouth, MA 02190781-331-7400

Susan OgarJust So Designs ~ Susan Ogar Photography 9 Wheelwright DriveNorthborough, MA 01532508-277-6140

Patricia Walsh Slaven, CPPPatricia Walsh Photography 612 BroadwayHanover, MA 02339781-724-4015

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Randy Brogen, CPP

PPAM Member Benefits

Image Comp Prep Seminar - Last Chance

Ed Pedi’s Studio, North AndoverWednesday, January 8, 2014 6-9pm

Cathy Broderick and Paula Swift, 2014 Image Competition Co-Chairs will be hosting one last preparation seminar introducing the new online registration system printcompetition.com at Ed Pedi’s studio in North Andover on Wednesday, January 8th. Ed, a Master Photographer will be discussing the “12 Elements of a Merit Image” and giving his perspective as a judge. You are encouraged to bring some images for feedback and suggestions.

Join Ed, Cathy and Paula in this educational environment learning what it takes to excel in Image Competition. There is a $10 fee that goes to the PPAM Scholarship Fund.

Seating is limited to 10 people - only a few spots left - register NOW.

CREATIVE THEME for 2014 PPAM Photographic Competition

Andrea Joliat, 2013 winner has chosen the 2014 Creative Theme:

W I L DWhat wild image does that conjure up in your mind?

Start planning your entry now!

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LYNN DAMON, M.Photog. Cr.

“Portraits” Friday, February 21 ~ 1:00 P.M. - 4:30 PM

Lynn A. Damon of Glastonbury, Connecticut, specializes in environmental portraiture, a unique art form which captures a special setting and is reminiscent of Impressionist style. Her innovative and unique style of photography is well known in Connecticut and has gained recognition internationally. Lynn earned the Connecticut Professional Portrait Photographer of the Year Award in 1989 and 1990. She earned the Connecticut Creative Photographer of the Year Award in 1991 and the Master Photographer of the Year Award in 1996, 1997, 1999, 2001, 2004 and 2012. Kodak selected one of Lynn’s award winning images for a National Ad Campaign in 1998.

Lynn’s program will discuss what it takes to remain in business for 30 years. She overcame her fear of digital capture in 2006 and hasn’t looked back since. This program will inspire you to Reach for the stars, Create artistic images on location or in the studio, Market yourself with confidence, Sell wall portraits and Create new product lines.

“My journey hasn’t been an easy one but I remain inspired by my clients, friends and family.

“Please join me for an inspirational program on being the best that you can be!”

See more of Lynn’s work here

Sponsored by Lenzart Professional Lab

2014 Convention PreviewSAVE THE DATE

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The F-Stops Here

Congratulations to VP of Finance, Courtney Trembler, CPP and her husband, Ryan on the birth of their daughter, Harper Ruth, born Saturday, October 5, 2013. There’s a love fest going on!

Patricia Walsh Slaven recently had her first solo photography show titled, “Still Waters” at the Hingham Public Library. Congrats Trish!

Congratulations to Paula Swift who has moved her studio from Framingham to Sudbury. She will be open for business in the new studio in January.

Photography by Susan White and Mark O’Connell raised over $800 for the Standish Humane benefit photographing over 23 cats and dogs! A session in patience and lots of treats - Congratulations!

Get the Most Out of Your Convention ~ Volunteer!Convention Volunteers are needed! Want to make some new friends? Want to learn what goes on behind the scenes? Would you like to help? Then we’d like to have you!

We need people to create speaker and judges’ gift bags; drive speakers to and from the airport; chair a seminar; help out with the hospitality room; help with props. Work with your friends and make new friends! PPAM Volunteer Chairperson, Lisa Tommaney, organizes all of the volunteers so that the tasks are spread out, everyone has fun and no one person has to “do it all”. Contribute your time to this fun and fabulous event!

Contact Lisa Tommaney to let her know what day or days you might be able to help out, and what areas you’d like to help with.

We look forward to seeing you at the Annual Convention, February 21 ~ 24 in Plymouth!

“To accomplish great things, we must not only act, but also dream; not only plan, but also believe.”

Anatole France

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PPAM CALENDAR OF EVENTSJanuary 8, 2014 ......................... Image Competition Prep Seminar – Ed Pedi’s Studio, North Andover, MAJanuary 12 - 14, 2014 .............. Imaging USA ~ Phoenix, AZJanuary 20, 2014 ..................... PPAM Quarterly Seminar Don Chick “Lighting is Everything” Hampton Inn, Natick, MAJanuary 20, 2014 ..................... PPAM Board Meeting, Hampton Inn, Natick, MA immediately following seminar February 21 - 24, 2014 ............ PPAM Convention ~ Plymouth, MAMarch 30 - April 3, 2014 .......... NEIPP ~ Hyannis, MAApril 28, 2014 ............................ PPAM Quarterly Seminar Lindsay Adler, “Creative Lighting for Fashion”June 23, 2014 ............................. Sal Cincotta “Marketing to High School Seniors”

PPAM CONVENTION FREE DAY!The traditional FREE DAY for the 2014 convention will be on Saturday, February 22nd!

Anyone can come and sit in on the Photographic Competition in the morning, attend Suzette Allen’s or Pierre Stephenson’s programs during the day and Ella Carlson’s program in the evening.

It’s a great opportunity to invite your photographer friends who are not PPAM members and introduce them to our organization! And, it’s a great way for you to be rewarded for bringing in new members. Any existing member who brings in a new member will receive a 10% discount on their next year’s membership as well as 1 PPAM Service Merit. So, bring a photographer friend along! (Be sure you tell your friend to mention your name.)

New Member WelcomePlease welcome PPAM’s newest member, Gail Nataupsky of North Easton, MA.

We encourage you to become an involved member – it is the best way to learn and make new friends! If you would like to join the Volunteer Committee, email Lisa Tommaney (lisa@LTommaney.com). We look forward to getting to know you during this membership year and in the years to come. Please do not hesitate to call any member for assistance or information. Our members are more than willing to help one another!

PPAM offers a web link from our web page at no additional charge. Please check the web site, www.ppam.com to make sure your information is correct. Take a moment to review your member information and update it as necessary and add a picture to your profile.

There’s also the Members Gallery where you may submit one (1) image per category to the five (5) categories available: weddings, portraits, landscapes, illustrative and commercial. Submit your image(s) to Patrick Brosnan, VP of Technology, at vptech@ppam.com.

To our new members, we welcome you to one of the finest professional organizations in Massachusetts!

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WALTER VAN DUSEN, M.Photog.Cr, CPP

“Weddings, Lighting and Workflow” Friday, February 21 ~ 6:00 P.M. - 9:00 PM

Join Connecticut based Photographer Walter van Dusen as he explores the relevance of what, why and how he captures distinctive moments and situations on a wedding day. Walter is very high energy and will pack a lot of content into the three hour program. Walter will share his complete A - Z wedding process including tips for blogging, wedding day coverage including off-camera lighting with video lights and radio triggers, Adobe Lightroom workflow from downloading through processing, and album designing.

Photography has been a passion of Walter’s since high school. When Walter’s daughter Hannah was born in 1996, he became a “Dad with camera”.

In 1997, he realized he wanted to pursue his dream of becoming a professional photographer. It was after this realization that he attended photography school and continues to attend multiple workshops, numerous seminars, various mentoring sessions and provides assistance to fellow photographers in gaining as much knowledge and experience as pos-sible.

Walter is smitten with weddings and has been on a quest for continuing his education and perfecting his craft ever since. It is these fac-tors that have led Walter to create and host Mystic Seminars for the past nine years.

Learn more about Walter

Sponsored by

2014 Convention PreviewSAVE THE DATE

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2014 Convention Schedule

INVEST IN YOURSELFThe PPAM 2014 Convention will be held on Friday, February 21 through February 24, 2014 at the

Radisson Hotel Plymouth Harbor in Plymouth, Mass. Here’s the speaker time line for the convention:

FRIDAY, FEBRUARY 21, 20141:00 p.m. - 4:30 p.m. Lynn Damon - “Portraits”6:00 p.m. - 9:00 p.m. Walter van Dusen - “Weddings, Lighting and Workflow”

SATURDAY, FEBRUARY 22, 2014 (NON-MEMBER FREE DAY)

8:30 a.m Image competition until completion9:00 a.m.-.12:00 p.m. Suzette Allen “Hybrid=Photo+Video+Audio”1:30 p.m. - 4:30 p.m. Pierre Stephenson - “100,000 ISO - A Low Light Seminar”4:30 p.m. - 7:00 p.m. Trade Show / dinner *on your own*7:00 p.m. - 9:00 p.m. Ella Carlson - “Efficiency to Artful Expressions with Photoshop”

SUNDAY, FEBRUARY 23, 20148:30 a.m. - 11:30 a.m. Jim Broderick - “Pricing for Profit”1:00 p.m. - 5:00 p.m. Blair Phillips - “Become the Coolest Kid in School”7:15 p.m. - 11:00 p.m. Awards Party

MONDAY, FEBRUARY 24, 20149:00 a.m. - 11:30 a.m. Dave Brosha - “Mastering Creative Light”1:00 p.m. - 3:30 p.m. Dave Brosha - Outdoor Workshop

Watch your email for full convention details!

SAVE THE DATE

“We will open the book. Its pages are blank. We are going to put words on them ourselves. The book is called Opportunity and its first chapter is New Year’s Day.”

Edith Lovejoy Pierce

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SUZETTE ALLEN, Cr. Photog., CPP, API

“Hybrid=Photo+Video+Audio” Saturday, February 22 ~ 9:00 AM - 12:00 PM

HYBRID = Artistic blend of Video + Stills + Audio and it is the HOT NEW success train you need to hop on for a creative and profitable next year!

Jumping in can be overwhelming at first, so we will break it down and make it easy for you to create Hybrid eProducts. Moving Portraits or eProducts can be filmed with a DSLR or Mirrorless camera and created with many software solutions, from easy to difficult, but we will focus on the Easy and Profitable ones! Learn the core skills of creating Hybrid eProducts: terms, shooting techniques, technical settings, how to shoot for a template, and how to use a variety of equipment and gear. Suzette will demonstrate an easy method for creating finished videos, with eTemplates (auto edited with Movoir.com) and ProShows with Pho-toDex, for simple shows and a very easy learning curve. [Suzette will also do a quick demo on how to create custom videos in Photoshop CS6]

You will come away with the vital skills and basics you need to get started with Hybrid, creating profitable eProducts.

More of Suzette and her Hybrid eProducts Jasmine Senior Show https://vimeo.com/64764145Oliver Skating Card https://vimeo.com/64768424 Natalie & Boots https://vimeo.com/69495970

Sponsored by LumixG and BayPhoto Photo Lab

To view all upcoming PPAM events, click here

2014 Convention Preview

Non-Member Free Day

Bring a Friend!

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PPAM Member SpotlightIn our new feature a PPAM member (or two) will be “spotlighted” where they’ll be asked a few questions and include one of their favorite photographs. It’s true we see each other at events but we often don’t really know much about our fellow members – so here’s hoping for new conversations to start!

Meet Dawn Norris, CPP of Dawn Norris Photography, Newburyport, MA

Dawn specializes in Fine Art Portraits and who for the past decade has dedicated her career “to crafting fine art photographic portraits that reveal the authentic lifestyle of the animals we share our lives with in a pure, candid, and original manner.” – Visit Dawn’s website to see her beautiful imagery.

1. How many years in business? “Eleven”.

2. Why photography? “Nothing else I’ve ever experienced can get me into the “zone” like being behind the lens and creating a visual history. It’s an addiction I’ve had since I was 8 years old and my dad gave me my first opportunity to photograph with a 35mm Minolta.”

3. Favorite piece of equipment? “135mm 2.0 Canon L Lens - it’s the unsung hero of the Canon lineup. It’s super sharp, fast, versatile, lightweight, and ‘like buttah’.”

4. What’s your best piece of advice to someone just starting out? “Learn basic business acumen so you can make a living from your passion. Be a business person first, the photography will always be at your core and the passion that drives you forward, but the business acumen will allow you to stay the path of photography.”

5. What’s the best piece of advice someone ever gave you? “If you don’t ask, you don’t get.” - Nevada Wier

6. Best & worst moment on a job? “Best moment: Photographing wolves. “Worst moment: When a personal photograph of mine (posted on Facebook) ended up on multiple billboards and becoming part of a business’ branding without my permission and without getting payment or restitution for the theft of the image. It cost me $350 to find out from my lawyer that there wasn’t anything I could do about it (other than send a cease and desist letter) because the image wasn’t filed with the US Copyright office.”

7. Interesting fact about you? The day of my sixteenth birthday I earned my solo pilots license for an airplane, then I went to get my driver’s license later that same day.

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PIERRE STEPHENSON, M.Photog. Cr., CPP

“100,000 ISO - A Low Light Seminar” Saturday, February 22 ~ 1:30 - 4:30 PM

As technology continues to advance so does our capability as photographers. The improvements in image quality and low light sensitivity over the last two years has opened up a whole new world and is once again beginning to change how we shoot.

Join Pierre and delve into a world of mood, color, texture, and diminished lighting and learn how to master it. The world is our studio as we apply new technology to time tested fundamentals to create stunning imagery.

We will explore:

• No flash weddings and sessions • The power of one light • Alternative lighting • Extreme ISO’s and dynamic range • Moving beyond one light applications • Trade offs • Rail shooting without a tripod

Pierre’s unique approach has led to international awards, media attention, and his work has been published nationally in magazines including Professional Photographer, Modern Bride, PDN, Rangefinder, and more.

Visit Pierre’s website

Sponsored by ACI

2014 Convention Preview

Non-Member Free Day

Bring a Friend!

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ELLA CARLSON, M.Photog. Cr., CPP

“Efficiency to Artful Expressions with Photoshop” Saturday, February 22 ~ 7:00 - 9:00 PM

The last couple of versions of Photoshop, Adobe has added some great new features. In addition to making the selection process far easier, Photoshop has a whole range of new brushes that can be used for more complicated retouching jobs to artistic painting projects. In this seminar, Ella will guide you through some of the newer features that will save you time and allow you to paint beautiful paintings without getting into Corel Painter.

Ella Carlson is a certified professional photographer who earned her Master of Photography degree in three years and the Photographic Craftsman degree the following year. She won the Photographer of the Year award in New Hampshire print competition in 2009, and then in 2010 and 2011, won the

Photographic Excellence Award in Massachusetts competition. In 2013, she had the highest scoring album in PPAM state competition and 6 merited entries including 2 loan prints in PPA international competition, with a Silver level Photographer of the Year award, and the first ever Master Artist Album entry.

She has been a PPA Photographer of the Year five times in six years of competing.

Learn more about Ella here

2014 Convention Preview

Sponsored by ACI

Non-Member Free Day

Bring a Friend!

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Image Competition at PPAM 2014

Cathy Broderick and Paula Swift, 2014 Image Competition Co-Chairs

We are so excited for the upcoming Convention, and of course, Image Competition! Formerly known as “Print Competition”, the name has been changed to reflect the fact that Digital Images are also accepted. Prints are still preferred; after all, you can’t hang a blue ribbon on a file, right? And it’s great to display those pieces with their ribbons in your place of business for your clients to see.

There are a few changes to Competition this year. We will be using the online registration software Printcompetition.com. It’s a free service to PPAM users where you will upload a digital version of your entry (even if it’s a physical print), pay your entry fees and register all your information. If you are entering prints you will need to ship or drop your case off to Cathy Broderick Print Co-Chair the week before. This software streamlines the process for PPAM and offers great benefits to our members. You can opt to receive a text or email when your image is judged, or when it’s coming up soon in the judging. How cool is that?? The service also offers an optional premium pay level ($40 a year) where you can view the archived images of other competitions and their scores.

The Special Masters Award has been renamed “Masters Choice Award” to better reflect that it is an award CHOSEN by our PPAM Masters; you don’t NEED to be a Master to enter. In fact, you can’t be! That’s a category that has always had some confusion so we wanted to clear that up this year. Remember, this cat-egory has to be entirely completed by the maker; capture, Photoshop work, if applicable, PRINTING (yes, this is a print category only, no digitals) and finishing.

The Creative Theme category (also print only) will now be part of the regular judging rather than popular ballot vote as in the past. The theme this year is WILD and we can’t wait to see what you come up with to win this trophy!

The PPAM Specialty Award category this year is best “High School Senior” print entry. The winner of this category receives a gift card to one of PPAM’s favorite vendors.

All this info is available in the 2014 Convention - Image Competition Rules section of ppam.com. That’s where you will find detailed instructions on how to enter, tech specs of your files, the rules, deadlines and all important PRIZE info. Image Competition is one of THE GREATEST ways to improve your photography. It’s exciting, educational and great for promoting to your clients. We know our photography has improved a great deal in the years since we started entering Competition, so JUMP IN!!

Along with us, Cathy Broderick and Paula Swift as Image Competition Co-Chairs, the 2014 Image Competition jury panel will be:

Jury Chairperson: Ed Pedi with Jurors; Bernie Littlefield, Don Chick, Lynn Damon, Nylora Bruleigh, Steve Bedell and Walter van Dusen.

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JIM BRODERICK

“Pricing for Profit” Sunday, February 23 ~ 8:30 P.M. - 11:30 AM

Jim Broderick is a self-described “pricing geek” with a Business Degree from Westfield State College coupled with 15 years of studying and implementing pricing strategies. In his many years, he has worked within the Sales, Marketing, Product Management/Product Development and Finance business functions. Jim’s career has taken him into Manufacturing, Durable Goods, Distribution and Service Industries. During this time, he has extensively studied pricing best practices. This makes him a unique pricing executive who can see pricing from all dimensions.

Jim will walk you through his pricing strategy for small business that he calls The Pricing Table. He will be break down business concepts that he has learned over his 20+ years in corporate America in a way that is easy to understand. He will give you insight into what you should be considering when setting prices and will teach you easy

tricks that will help you maximize profitability. You can be a fantastic photographer, but without attention to your bottom line where will you be in a few years?

2014 Convention PreviewSAVE THE DATE

Convention Hotel Info

PPAM Convention – Reserve your hotel room now! Call the Radisson Hotel in Plymouth - (508) 747-4900 and ask for the “Professional Photographers of Mass” rate to get the Special $99 room rate.

PLEASE NOTE:

Do not book through Radisson corporate or online sites (ie. hotels.com).

Rooms booked through those sites do not count towards our required rooms which we NEED to keep our costs low – and to keep the convention FREE to you!

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A Big PPAM Thank Youto our 2013 Convention Sponsors & Vendors*

Support the Vendors that support you!

LustreColor Professional Imaging Natural Color Lab

EP LevineKEH.com

Hunt’s Photo & VideoNoblePay

Photo Oil ArtLenzart Professional Lab

LensPro to GoWhite House Custom Color

*click each for more info

Nominating Committee Report - UpdatedThe Nominating committee for the Professional Photographers Association of Massachusetts, comprised of Chairperson Andrea Joliat, M. Photog., CPP; Ed Pedi, M. Photog., Cr, CPP; Ella Carlson, M. Photog., Cr, CPP; Joe Dunn, M. Photog., Cr, CPP; Dan Bitar; Alice Pepplow has submitted the following slate of officers to lead the Association in 2014-2015:

President………………………………….……Randy Brogen, CPP Vice President of Programs……………………Warner Smith, CPP Vice President of Communications…….………Susan Asaro Vice President of Finance………………..……..Joanne Aleo Vice President of Membership…………….……TBD Vice President of Technology…………………..Patrick Brosnan

Members-At-Large:

Tony Colella; Keitha Hassel; Andreia Lima Makkas; Susan Ogar; Alice Pepplow; Patricia Walsh Slaven, CPP

The election will be held at 12:00 noon on Saturday, February 22, 2014 during the PPAM Convention at the Radisson Hotel Plymouth Harbor, Plymouth, MA.

Financial information for the Professional Photographers Association of Massachusetts is available upon request.

Contact VP of Finance, Courtney Trembler at 978-697-8164 or finance@ppam.com.

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BLAIR PHILLIPS

“Become the Coolest Kid in School” Sunday, February 23 ~ 1:00. - 5:00 PM

Are you tired of being bullied? The current economy, paired with the shoot-and-burn photographer, has really put a squeeze on most portrait studios but there’s one market that is thriving like no other.

Blair Phillips started photographing high school seniors nearly 6 years ago and it has absolutely changed his North Carolina based studio. Armed with a truck load of determination, unique lighting and bullet-proof marketing, Blair has become the go-to place in his area for senior portraits. Blair is known for his innovative lighting, posing, and flow of imagery. His style and positive energy is devoted to educate and inspire photographers to move towards a modern, fashionable approach, while keeping true to themselves.

Join Blair as he shares his versatile off camera light-ing, fashion forward posing that seniors want and love, unique set & location ideas, and more. He will also share his tips for making facebook work for you, pric-ing for profits and creating a buzz with customer service. There’s no better time than now to implement improve-ments to your senior business making you become the coolest kid in school.

More about Blair here

2014 Convention PreviewSAVE THE DATE

Sponsored by H&H Color Lab

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DAVE BROSHA

“Mastering Creative Light” Monday, February 24 ~ 9:00 A.M. - 3:30 PM

Have you ever wanted to learn how to effectively combine any kind of ambient, environmental light with your off-camera flash and/or studio lights to create beautiful, artistic images? Join Dave Brosha as he combines a lecture and an in-the-field photo shoot, going through his entire end-to-end process in terms of conceptualizing and then executing a creative photo shoot.

Special attention will be given to the notion of balance when using ambient light; sometimes the most powerful strobe-lit images using the tiniest fraction of artificial lighting, while in creating other images can make more sense to completely overpower the available light. This seminar will discuss this principle in great deal and offer hands-on shooting opportunities to help you master the concept yourself.

Holding a passion for the world and an eye for the beauty it contains, northern commercial, personal, and landscape photographer Dave Brosha is on a continual journey to seek out and capture the beauty of this world – whether it’s the beauty of some of the most extreme and pristine environments in the world, or the beauty of some of a person’s most soul-revealing moments.

See more of Dave’s work here

2014 Convention PreviewSAVE THE DATE

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Your PPAM Newsletter is now interactive. Just click on a highlighted link or email address.

From a very young age we are taught to share and that it’s better to give than to receive. So, still in the spirit of giving I’d like to give a really big THANK YOU to a few people who I believe share plenty and give way more than they receive.

In early December I attended the 2nd of 3 Image Competition Prep Seminars at Andy Joliat’s lovely studio in Lexington. There weren’t many attendees (only me and one other person) however; there were 3 other people there that took the time from their busy professional and personal lives for 4 plus hours on a Sunday during the busiest time of the year, to help others who were interested in participating in the 2014 image competition.

Cathy Broderick, Paula Swift and Andy Joliat were there, well prepared and ready to educate the “group” on the new method of competition and to chat about our images and what could make them stronger, better, more compelling in the hopes of earning a blue ribbon. Andy gave wonderful, constructive, thoughtful insight and feedback as did Cathy and Paula. They made it a safe environment for sharing your work, without judgments, just helpful suggestions.

Cathy and Paula all told will have given up 3 days to educate and inform about the new Image Competition…not counting the behind the scenes, pulling it all together hours that were spent on this project. But, they also had help from Nancy Green who spent a Sunday at Cathy’s studio for the first prep seminar working behind the scenes as well in preparation. Cathy and Paula will do it one more time at Ed Pedi’s studio on January 8, where no doubt Ed will educate, inform and entertain in the charming way Ed does.

I was given (and learned) a lot that Sunday afternoon. Although, I’ve competed once or twice before, I attended to push myself because I get stuck, make lots of excuses as to why I don’t have time, don’t have the images, my work is not good enough…blah blah blah…but what I was given and learned that day was less about me and more about the selfless acts from these folks. They give of their precious time to help others, help our fine organization, help our members become better photographers, better business people and I want to applaud them.

So, I want to THANK YOU Cathy Broderick, Paula Swift, Nancy Green, Andy Joliat and Ed Pedi for your countless, selfless hours of sharing and giving (not only to me) but in dedication to your craft and to your organization. Thank you, thank you, thank you!

Fingers crossed for some blue ribbons!

Susan Asaro, Vice President of Communications

Side note from Susan

www.ppam.compage 21

Professional Photographers Association of Massachusetts Application for Membership

Name ____________________________________________________________________

Studio or Firm _____________________________________________________________

Mailing Address ___________________________________________________________

City or Town _________________________ Zip _____________ PPA _______________

Phone: (Day) ( ) ________________________ (Evening) ( ) ___________________

E-mail _____________________________ Web Page _____________________________

Photographic Degrees: Master ____ Craftsman ____ PPA Certified _____ Other ________

Category: Professional ($185.00) ____ Sustaining ($185.00) ____ Student ($90.00) _____ Student seeking membership must submit a copy of student I. D. with application

How did you hear about PPAM? ______________________________________________

Please mail this application and dues to: Joyce Holt, Vice President, Membership & Records

Revere, MA 02151(617) 516-8722 or (617) 287-9117

or click here All membership applications are subject to PPAM Board approval. Annual membership begins January 1 and ends December 31. *Sustaining membership is extended to any photographic supplier or service organization with an interest in professional photography in Massachusetts, but does not include voting privileges or the right to hold office in PPAM. All new members’ names and location will be published in an upcoming issue of this newsletter. Membership dues provide admission to all programs sponsored by PPAM including the annual convention.

NEIPP ~ March 30 - April 3, 2014LOOK WHO’S COMING TO NEIPP!

Full time instructors are Joyce Wilson, Suzette Allen with Jon Yoshinaga, Doug Box with Randy Kerr, Jim Churchill with David Deutsch, Ken Sklute, Lou Freeman, Darton Drake and our own Ed Pedi. There are 2 day courses available, too!

Mark your calendar with these dates March 30 to April 3, 2014 for some excellent education. BONUS - To all those that attended NEIPP 2013 for every person you bring to NEIPP 2014 you will receive a discount on your tuition. There is also an incentive for all that sign up now to bring someone along with them. Call Fred Stiteler at (603) 868-2970 for more information or visit the NEIPP website.

Want to make monthly payments?

Call Fred to make your arrangements with the new NEIPP Easy Payment Plan at (603) 868-2970.