omniture web analytics for hobbytron.com cole & robinson
TRANSCRIPT
![Page 1: Omniture Web Analytics For Hobbytron.com Cole & Robinson](https://reader035.vdocuments.site/reader035/viewer/2022062806/5697bfea1a28abf838cb71c3/html5/thumbnails/1.jpg)
Omniture Web Analytics For Hobbytron.com
Cole & Robinson
![Page 2: Omniture Web Analytics For Hobbytron.com Cole & Robinson](https://reader035.vdocuments.site/reader035/viewer/2022062806/5697bfea1a28abf838cb71c3/html5/thumbnails/2.jpg)
![Page 3: Omniture Web Analytics For Hobbytron.com Cole & Robinson](https://reader035.vdocuments.site/reader035/viewer/2022062806/5697bfea1a28abf838cb71c3/html5/thumbnails/3.jpg)
•Sales of FM Transmitters, Electronics, Robotics, RC Cars, Airsoft Guns, Toys, Science, Magic Tricks.
•Identify potential sales hotspots
![Page 4: Omniture Web Analytics For Hobbytron.com Cole & Robinson](https://reader035.vdocuments.site/reader035/viewer/2022062806/5697bfea1a28abf838cb71c3/html5/thumbnails/4.jpg)
Days Before Purchase
![Page 5: Omniture Web Analytics For Hobbytron.com Cole & Robinson](https://reader035.vdocuments.site/reader035/viewer/2022062806/5697bfea1a28abf838cb71c3/html5/thumbnails/5.jpg)
Success Metrics
• Majority of sales are happening on the first visit.
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Referrers
![Page 7: Omniture Web Analytics For Hobbytron.com Cole & Robinson](https://reader035.vdocuments.site/reader035/viewer/2022062806/5697bfea1a28abf838cb71c3/html5/thumbnails/7.jpg)
Referrers
![Page 8: Omniture Web Analytics For Hobbytron.com Cole & Robinson](https://reader035.vdocuments.site/reader035/viewer/2022062806/5697bfea1a28abf838cb71c3/html5/thumbnails/8.jpg)
Success Metrics
• Majority of sales are happening on the first visit.
• Top 5 referrals come from airsoft related sites, and 70% of the top 34 referral sites
![Page 9: Omniture Web Analytics For Hobbytron.com Cole & Robinson](https://reader035.vdocuments.site/reader035/viewer/2022062806/5697bfea1a28abf838cb71c3/html5/thumbnails/9.jpg)
Earnings By Page
![Page 10: Omniture Web Analytics For Hobbytron.com Cole & Robinson](https://reader035.vdocuments.site/reader035/viewer/2022062806/5697bfea1a28abf838cb71c3/html5/thumbnails/10.jpg)
Success Metrics
• Majority of sales are happening on the first visit.
• Top 5 referrals come from airsoft related sites, and 70% of the top 34 referral sites
• Airsoft guns and supplies are ranked 4th in earnings by page.
![Page 11: Omniture Web Analytics For Hobbytron.com Cole & Robinson](https://reader035.vdocuments.site/reader035/viewer/2022062806/5697bfea1a28abf838cb71c3/html5/thumbnails/11.jpg)
Click Map
![Page 12: Omniture Web Analytics For Hobbytron.com Cole & Robinson](https://reader035.vdocuments.site/reader035/viewer/2022062806/5697bfea1a28abf838cb71c3/html5/thumbnails/12.jpg)
Fallout Report
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Fallout Report
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Full Path Report
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Full Path Report
![Page 16: Omniture Web Analytics For Hobbytron.com Cole & Robinson](https://reader035.vdocuments.site/reader035/viewer/2022062806/5697bfea1a28abf838cb71c3/html5/thumbnails/16.jpg)
Pages Per Visit
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Pages Per Visit
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Time Spent On Page
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Time Spent On Page
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Problems
•People who are being referred for specific things are not finding what they want.
•People who come into any page on the site are not finding what they want quickly enough.
![Page 21: Omniture Web Analytics For Hobbytron.com Cole & Robinson](https://reader035.vdocuments.site/reader035/viewer/2022062806/5697bfea1a28abf838cb71c3/html5/thumbnails/21.jpg)
Recommendations
•Make sure top selling sections are easier to find quickly.
![Page 22: Omniture Web Analytics For Hobbytron.com Cole & Robinson](https://reader035.vdocuments.site/reader035/viewer/2022062806/5697bfea1a28abf838cb71c3/html5/thumbnails/22.jpg)
•Make a uniform method for displaying specifications for each item, so that the information is available quickly.
•Make sure top selling sections are easier to find quickly.
Recommendations
![Page 23: Omniture Web Analytics For Hobbytron.com Cole & Robinson](https://reader035.vdocuments.site/reader035/viewer/2022062806/5697bfea1a28abf838cb71c3/html5/thumbnails/23.jpg)
Conclusion
•Time is money.
•Hobbytron isn’t selling just one thing, but their customers are generally looking for just one thing and they need to be able to find it quickly.
•Get people in, get them where they are going, and get them sold.