OMNICHANNEL ABILITECTM

SINGLE, REAL-TIME ACCESS TO OMNICHANNEL RECOGNITION SERVICES VIA APIAs consumers increasingly interact with brands across a range of media, the ability to recognise and quickly consolidate their information across data sources is a barrier to optimising customer experience and marketing ROI.

Acxiom’s AbiliTec is a unique solution for linking consumer records across data sets and is the identity resolution technology that has been used at scale by our marketing services clients, leading digital publishers and social networks for more than 15 years.

The launch of Omnichannel AbiliTec makes recognition as a service available to all our clients for the first time by providing easy access through a single API. Thus, enabling brands to create a unique link for all customers across sources and feed into their single customer view or CRM tool of choice.

Armed with the intelligence this powerful technology provides, marketers are enabled to deliver the best experience to their consumers.

FAST FACTS POWERFUL Entity resolution returns actionable information to more than 1 billion records a month on full or partial personally identifiable information (PII) data from email, address, phone or hashed entitiesACCURATE AbiliTec combines Acxiom’s leading technology and more than 3 billion multi-sourced occupancy recordsPRIVACY CONSCIOUS The use of hashed inputs and encoded links in place of PII helps ensure compliance with privacy and legal obligations

KEY CLIENT BENEFITS• ACTIONABLE Data is delivered in a client’s

preferred format or framework. • SECURE Utilises a single self-service entry

point into Acxiom that provides secure and easy access to Acxiom’s data.

• PLUG AND PLAY API integrates all services into the call, removing the need to invest heavily in systems and architecture.

Want to know more? To find out more about Omnichannel AbiliTec, speak to one of our consultants on 020 7526 5265.

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© 2017 Acxiom Corporation. All rights reserved. Acxiom is a registered trademark of Acxiom Corporation. AbiliTec is a trademark of Acxiom Corporation.

Major Offices: Austin • Boston • Chicago • Conway • Little Rock • London • Munich • New York • ParisPhiladelphia • Redwood City • San Francisco • Shanghai • Singapore • Sydney • Tokyo • Warsawacxiom.co.uk • ukenquiries@acxiom.com • 020 7526 5265

WHAT IS ABILITECAbiliTec is Acxiom’s proprietary identity resolution solution that creates accurate identifiers for individual consumers regardless of channel. It combines Acxiom’s linking technology, sophisticated business rules and extensive multichannel data to link each known representation of an individual and assign a unique and persistent consumer key.

HOW DOES OMNICHANNEL ABILITEC WORK?The API accepts PII as input from multiple channels or from within a CRM database, performs highly accurate entity resolution and returns a unique consumer key that links all PII associated with an individual—all in a single API call.

Single Customer View Database

SOURCE SYSTEMS:

ETLResponse

API Call

Omnichannel AbiliTec

CONSUMER KEY SOLUTION Enables clients to potentially link and consolidate all individuals across their enterprise, linking old contacts to new and from disparate sources and channels

INSIGHT Increases understanding of customers and profitability with an omnichannel view

REAL-TIME DECISIONING Allows marketers to act upon customer interactions and influence their buying behaviour

ENHANCE TARGETING AND MESSAGING Delivers people-based marketing via the right mix of channels without duplication

CUSTOMER SERVICE Retains valuable customers by providing an informed, high-quality service

WEBSITE CRM BOOKING SYSTEM POS

Mobile

Land Line

Emails

Addresses

Consumers

Names and Addresses

0 20 40 60 80 100

Millions of Records

CURRENT PII IN ABILITEC KNOWLEDGEBASEBecky Jones

becky@workpc.comMrs. R. Jones10 High Street

GuildfordBecky Smith

20 Green Lane,Dorking

Rebecca Smith1 Queens Terrace, Newlastle

r.smith@newcastle.ac.uk

Rebecca SmithMobile phone: 07345 333xxx

Becky SmithWillow CottageWest Sussex

Phone 01382 663xxx

CUSTOMER KEY

abc12345

KNOWN IDENTITY