Olus Technologies Delivers Fresh Vegetables at your

Door Step

By Bhaskar Saragadam 77999 33003

What is OLUS

• Olus is obtained from Latin name of Vegetables.

• Olus Technologies procures vegetables directly from farmers and supplies them to Hostels, Hotels & Curry Points as per their requirements.

• Android App will be assisting to end users in ordering vegetables to Olus.

Why OLUS

• Procuring vegetables directly from farmers helps farmers in attaining right price for their product (vegetables).

• Hostels, Hotels and Curry Points can get good quality vegetables at lower price compared to market price (Rythu Bazaar) and now they are depending on Rythu Bazaars for getting vegetables.

Target Market

• Target Audience: Curry Points, Hostels and Hotels

• Target Locations: All Metro cities in India

Primary targeting Hyderabad. In Hyderabad there are approximately 4000 hostels, 5000 curry points and more than 7000 hotels.

Total Demand

End User Order Quantity in KGs

Order type (Items Required )

Quantity Requirement

Monthly Requirement

Hostels 6 KGs 10 (Per Week) 60KGs (Per Week)

240 KGs

Curry Points 8 KGs 10 (per Day) 80KGs (Per Day)

2400 KGs

Below mentioned is the quantity and variety of vegetables for one hostel and one curry point.

Total Demand

End User Total Target Market (Approx)

Order Quantity per month

Vegetables required per month

Hostels 4000 240 KGs 9, 60, 000 KGs

Curry Points 5000 2400 KGs 1,20,00,000 KGs

*We are not considering hotels as our target market as of now.

How do we DO

• We have collection points at farmers location to collect vegetables required.

• Android App will assist end users to place their orders.

• Once the order is placed by end user, it will be forwarded to collection points.

• Packing will be done at collection points and vegetables will be shipped to end user location directly from collection point.

Revenue Model

• For every KG of vegetable sold, Olus is going to charge Rs 4 as a part of revenue generation.

Future Forecast

• Our primary objective is to gain 25 curry points and 25 hostels in first 6months.

• In 18 months, we will attain 1000 hostels and curry points.

• After 18 months of operations, Olus will expand its operations to all other metro cities in India.

• As per the estimations, Olus will reach its break even point in 18 months.

Marketing Plan

• Branding will be done in 2 ways.

Online Marketing Offline Marketing

Building strong Social Media Presence

One to One marketing

Working on Search Engine Optimization

Enrollment Form

Email Marketing targeting Hostels, Curry Points and Hotels

Meeting customers (Hostels, Curry Points and Hotels)

SMS Campaign Word of Mouth

Competitors

• We can classify competitors into two segments.

• One, Chain of retails stores who are collecting vegetables directly from farmers. Such as More, Reliance Fresh, Metro etc.,

• Two, Working model competitor, Crofarm

Team

• Sudhakar Babu Boyapati B.Tech in Instrumentation. Working as Engineer at

Emerson Process Management. Expertise in Designing logics for Gas Turbines.

• Bhaskar Saragadam PGDM in HR and Retail Marketing Working as Director of Marketing in Digital Prologic.

Having 4 years of expertise in Digital Marketing • Bhoom Raj B.Tech in Instrumentation. Working as Engineer at

Deccan Chemicals. Expertise in Designing PLCs layout.

Financials

• Looking for Seed Fund.