oki basic graphic identity system

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Okidata Basic Graphic

Identity System

Okidata

Street Address

City, STATE 00000-0000

Tel (000) 000-0000

Fax (000) 000-0000

[email protected]

Name Title

1. OKI Logo & Corporate Slogan .....................pg 4

2. Okidata Glyph.............................................pg 6

3. Combination of Brand Elements ................pg 8

4. Okidata Accent Shapes & Colors ................pg 9

5. Okidata Typography ...................................pg 10

7. Okidata Templates......................................pg 14

Contents

OKI Basic Graphic Identity System | Page 3

The power of the OKI Brand Identity still relies heavily

on the reputation of OKI and its history of quality

products. Therefore, it is important to continue to

present the OKI logo prominently and consistently on

all OKI documents.

The new Brand Identity incorporates consistent use of

the OKI corporate slogan, “People to People Technology.”

When used with other OKI Brand elements (glyph and

extension line) the OKI logo will always be presented

aligned flush left with the slogan. The slogan may be

centered beneath the OKI logo only in instances where

the OKI glyph and extension line are not also being used.

The typeface used for the OKI slogan is Garamond

Book. No other typeface may be substituted.

Please note: These guidelines are an extension of the

OKI Basic Visual Identification System (V.I.S.). Please

refer to the OKI V.I.S. for more specific OKI logo and

corporate slogan usage.

OKI Logo & Corporate Slogan

OKI Logo & Slogan Colors


People to People Technology™

OKI Red will be used in presenting the OKI logo. This

color is reserved exclusively for the logo and cannot

be used for the glyph, slogan or other graphic elements.

It is important to use the outlined color specifications

for accurate color reproduction. In special cases

when the OKI logo cannot be reproduced with the

specified red color, black or white is permitted.

The OKI corporate slogan will always be reproduced

in black with the exception of two-color documents

that contain OKI Red and Okidata Blue. In this instance,

the slogan may be printed in Okidata Blue\ only.

Please note: These guidelines are an extension of

the OKI Basic Visual Identification System (V.I.S.).

Please refer to the OKI V.I.S. for more specific OKI

logo color usage.

The colors shown on this page and throughout thismanual have not been evaluated by Pantone, Inc.for accuracy and may not match the PANTONE ColorStandards. For accurate color standards, refer tothe current edition for the PANTONE Color FormulaGuide.

PANTONE® is a registered trademark of Pantone, Inc.

OKI Red

(or PANTONE®

Red 032)

CMYK :

C=0, M=100

Y= 100, K=0

RGB:

R=100, G=18.6

B=18.4

Preferred

for printing

Acceptable

for printing

Preferred

for electronic

applications

Black

(or PANTONE®

Black)

CMYK :

C=0, M=0

Y=0, K=100

RGB:

R=14.5, G=13.8

B=13.7

Okidata Blue

(or PANTONE®

2747 Blue)

CMYK :

C=100, M=79

Y=0, K=9

RGB:

R=0, G=8.4

B=32.9


Preferred Alignment

Original Alignment

OKI Logo & Slogan Clearance Area

OKI Logo & Slogan Incorrect Usage


People to People Technology™People to People Technology™



The proportional relationship of the OKI logo and the

OKI corporate slogan should be kept at a consistent ratio

in order to portray a consistent image. As a guide, the

beginning of the slogan should always line slightly in

from the left edge of the OKI logo (the curve of the “O”

causes direct alignment to appear unbalanced). The

slogan should then be scaled so that the right side of the

“h” in “Technology” is lined up with the right side of the

“I” in “OKI®.”

In order to preserve legibility, a clearance area has

been established for the OKI logo and slogan. Clearance

area is defined as the space around the OKI logo and

slogan where no other graphic or type may encroach.

Using “H” as the constant for measurement, the

clearance area is defined as 2/3 H on both sides and

the top of the OKI logo, and 1/2 H beneath the OKI

corporate slogan.

Please note: In order to maintain the corporate

identity and the originality, the OKI logo must always

be surrounded with sufficient space (see correct

clearance shown left). To insure correct spacing and

clarity, please use the clean proofs provided in the back

of this manual.

These guidelines demonstrate what NOT to do with

the OKI logo and slogan. It is important that these

guidelines be adhered to in order to present OKI in a

strong and consistent manner. Any further questions

concerning the OKI slogan may be addressed in the

OKI Basic Visual Identification System or by contacting

the Director of Marketing Support (see page 2).

H

2/3H

2/3 H

1/4 H

1/2 H

2/3 H


H

2/3H

2/3H

2/3 H 2/3 H

incorrect slogan typeface

H=height of OKI logo

incorrect slogan color

incorrect slogan placement incorrect okidata slogan alignment

OKI Logo & Slogan

OKI Logo Only

Preferred

for printing

Acceptable

for printing

Preferred

for electronic

applications

Black

(or PANTONE®

Black)

CMYK :

C=0, M=0

Y=0, K=100

RGB:

R=14.5,

G=13.8

B=13.7

Okidata Blue

(or PANTONE®

2747 Blue)

CMYK :

C=100, M=79

Y=0, K=9

RGB:

R=0, G=8.4

B=32.9

Okidata Glyph

Okidata Glyph Colors


The Okidata glyph not only introduces a new icon to

the OKI brand, but also a new color to the OKI family

of colors. Okidata Blue is a rich blue that is used to

complement the OKI Red while also conveying a

clean, friendly, high tech look. Blue is perceived as a

color of quality and reliability, key objectives of the

overall OKI Brand Identity.

Color specifications are outlined to provide a consistent

manner of color reproduction. It is essential that

these guidelines be observed to ensure color accuracy.

In instances where Okidata Blue cannot be used

(budget or reproduction limitations) black may be

substituted. No other colors will be used to reproduce

the Okidata glyph.

The colors shown on this page and throughout thismanual have not been evaluated by Pantone, Inc.for accuracy and may not match the PANTONE ColorStandards. For accurate color standards, refer tothe current edition for the PANTONE Color FormulaGuide.


The Okidata glyph is an illustrative interpretation of the

OKI slogan “People to People Technology“, a document

exchange between two people. Through it's dynamic

graphic style, the glyph serves as reinforcement of OKI's

positioning as a friendly, approachable company, which

is focused on quality output.

This glyph is an integral piece of the OKI Brand

Identity and should be used correctly and

consistently. It must always be used in conjunction

with the OKI logo and slogan, never by itself or in

place of the OKI logo and slogan. The exceptional

use of the glyph by itself is when it is used as a

screened version. When used as a screen, the

screen percentage should never be greater than

40 percent or less than 5 percent.

The glyph may not be split-reversed on any dark and

white background other than the upper panel. When

using the glyph on the upper panel, the right half of

the glyph must be reversed as white (see correct reverse

shown left).

™

Correct Positive

Correct Split-Reverse On Upper Panel

Okidata Glyph Clearance Area & Extension Line Connection

These guidelines demonstrate incorrect usage and what

NOT to do with the Okidata glyph. It is important that

these guidelines be adhered to in order to present the

OKI Brand Identity in a strong and consistent manner.

Any further questions concerning the Okidata glyph may

be addressed by contacting the Director of Marketing

Support (see page 2 of this manual).

Okidata Glyph Incorrect Usage


In order to retain legibility of the Okidata glyph, a

clearance area has been established. Clearance area

defines the space around the Okidata glyph that no

other graphic element or type may encroach. The

Okidata glyph clearance constant is defined as the

circle circumference size of the “head” of the glyph.

The one exception is the use of the extension line.

The extension line serves as a visual connection

between the OKI logo and slogan and the Okidata

glyph. The length of the extension line may vary

according to each document. However, it should

never be smaller than the width of one half

Okidata glyph. In exception cases, where the one

half glyph width rule cannot be adhered to, the

glyph height must equal 1 H versus 2H as explained

on page 8. The extension line will always meet the

glyph at one and a half (1 1/2) times the height of

the glyph “head” from the bottom most edge of the

glyph. The extension line may be no less than 1/2

pt. and no more than 2 pt.'s in weight. See page 8

for more information on the extension line.

1 1/2

Extension Line

clearance constant

incorrect color

incorrect partial glyph

incorrect color incorrect distortion

incorrect proportion

incorrect color of document

The relationship between the OKI logo, slogan and

Okidata glyph is a strong and important relationship,

one that must be presented consistently. This rela-

tionship has been constructed to provide a hierarchy

of information, as well as to communicate and further

illustrate OKI's corporate philosophy as expressed in

the slogan.

Most OKI communication materials will display this

combination of brand elements. The positioning is set so

that the OKI logo and slogan are prominently displayed

in the left corner with an extension line used as a visual

connection to the Okidata glyph. The OKI logo is the

primary identifier of the brand, the glyph is a secondary,

more descriptive element.

Combination of Brand Elements


H

2H

People to PeopleTechnology™




Correct Alignment

Minimum Clearance & Proportion

Incorrect Usage & Alignment

centered slogan insufficient clearance

no extension linereverse placement of elements

Extension Line

Along with the OKI logo, slogan and Okidata glyph

there are two other graphic elements that can be

used to enhance and further unify OKI communication

pieces. They are a means to draw focus, add dimension

and allow product category differentiation. These

shapes have been designed to further communicate

the OKI personality through soft edges and subtle

curves. These graphic elements, or "accent shapes",

are comprised of an upper panel in Okidata Blue and

bottom curve in specified "accent colors" \(see below).

These illustrations give general use and placement

guidelines for the shapes as well as their relationship

to the OKI logo, slogan and Okidata glyph.

As stated above, the "bottom curve"

may be used as a means to differentiate

product categories in product-specific

communications. Specific colors have

been assigned to OKI product categories.

These colors must be used consistently

throughout all product communications

but should never be used exclusively or

in place of OKI corporate colors.

The colors shown on this page and through-out this manual have not been evaluated by Pantone, Inc. for accuracy and may notmatch the PANTONE Color Standards. For accurate color standards, refer to the current edition for the PANTONE Color Formula Guide.


Bottom Curve Accent Colors


Dot Matrix Fax/MFP Ink Jet LLEEDD

(or PANTONE® 308) (or PANTONE® 526) (or PANTONE® 341) (or PANTONE® 234)

Consumables

(or PANTONE® 4505)

Bottom Curve

Upper Panel

Okidata Accent Shapes & Colors

Human Resources

(or PANTONE® 623)Customer Service

(or PANTONE® 5493)

Typography acts as another important means to further

illustrate and communicate the OKI Brand Identity.

The Matrix font family has been chosen as the

Okidata corporate font. This is a classically based font

with unique serifs that will give Okidata corporate

materials a professional yet individual look in the

technology marketplace.

Times Roman is the recommended secondary corporate

typeface for Okidata. This typeface should be used in

all correspondence including letters, fax's and

internal memos. Times is a readily available typeface

installed as a default font in most Windows® and

Macintosh® operating systems.

Windows® is a registered trademark of Microsoft Corporation.Macintosh® is a registered trademark of Apple Computer, Inc.

Okidata Typography

Corporate – Matrix Regular Font Family

The specified display typography may be used as

headline and/or body copy in communications

pieces that promote OKI and its products.

The Meta Plus family of type has been approved as

the preferred display copy. Meta is a progressive,

solid typeface that comes in a variety of weights and,

again, best exhibits the OKI personality of friendliness

and approachability. Current examples that show the

correct usage of Meta include OKI product data sheets,

the OKI website and this manual.

Okidata Typography

Display – Meta Plus Font Family


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Secondary Corporate – Times Roman Family

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