okc economic round table presentation
TRANSCRIPT
@ShawneeEDF does Social Media
#onaShoeString
Marketing More with Less in Shawnee, Oklahoma
OKC Economic Round Table
November 2, 2011
Follow Along On Your Smartphone! Just Scan
This QR Code
How Comfortable Are YOU w/SM?
• 1 – Not Aware of Social Media
Not Comfortable At All
• 3 –Aware Of Social Media
Not Actively Using Social Media
• 5 – I have Social Media Accounts
I Use Social Media Actively
NEWSFLASHElectronic Media Matters.
So Why Is Social Media Important??
• Personal Usage vs. Professional Usage
This is YOUR
current workforce.
This is how he gets his news.
This is his replacement.
They DON’T See Your
Help Wanted Ad.
In Other Words….
So Where Do They Get Their News Or Hear About Job Opportunities??
Through Electronic Medias Like These
But ESPECIALLY These:
Those Crazy Young’uns…
• They RESEARCH
• They Look At You BEFORE They Talk To You
• They Compare Your Website To Your COMPETITORS
• They WANT To Work For Tech-Savvy, Modern Companies Who Want To INTERACT With Them
Hide and Seek – An Online Presence
• www.SEDF.biz
• Monday Memo
• Google Analytics
• Facebook.com/ShawneeEDF
• Twitter - @ShawneeEDF
• Goals are to:
▫ Drive visitors to sedf.biz
▫ Reach the broadest audience possible
▫ Reach audience as fast as possible
▫ Create commUNITY
Why Integrate Social Media?• SEO – Search Engine Optimization
• High Volume of Small Business Usage
• Real Time Information Source
▫ Information Gone “Viral” – Viral Video Post is reposted or written about so much it takes on a life of it’s own
Typically means the content reaches 100,000 hits in a few hours, often crashing websites from too much traffic as people pass along the information.
• Tools
▫ Wall
▫ Blanket Message to Fan Base (272+)
▫ Analytics on Posts
▫ Events Tab
Old School + New School = !!!
Alternative Non-Paid Media #FREE
• Journal Record Coverage
• Square Feet (JR)
• Shawnee Outlook Coverage
• Report Card
• Mom & Pop Data
• National Retailer Data
In-House Hard Copy
The Actual Shoe StringElectronic Media Costs
Website Hosting @ $89/Quarter $356.00
Monday Memo Service @ $55/MO $660.00
1 Yr Online Dir. Listing in Trade & Industry Dev. $250.00
Print Media Costs
Business Cards $161.00
Site Selector Piece $66.00
Yellow Pages $175.77
CVB Vistor's Guide $400.00
Local Paper Ads (Xmas, MF) $118.50
Regional Paper Coverage $49.07
TOTAL REOCCURING MARKETING COSTS $2,236.34
Questions?
Comments?Rachael K. Geiger
Social Media Consultant
405.556.1167
Twitter - @RKBGeiger
SlideShare.net/RKBGeiger
Email and Google+ Handle - [email protected]
Connect to Rachael’s LinkedIn Profile